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When youre trying to find your voice describing your products and services " just who do you think youre talking to?

When you engage in the conversation on social networks " just who do you think youre engaging with?

When you talk tech " just who do you think is buying it?

Women outnumber men on social sites

Whether you open TweetDeck to Tweet your latest offer or are update your companys Facebook page, chances are youre talking to a woman.

Women are present on social networking sites in numbers larger than men. And its not just there: social media sites like Flickr and many others also see women in larger numbers.

On the web youre most likely talking to women.

Are you?

Women spend 30% more time on social networks

Not only are women present in larger numbers on social networks, they spend more time there too. 30% more than men in fact.

So the largest social network segment is the most present segment too.

On the web most of your time is spent with women.

Do you?

 Women do more mobile social

Women are mobile tech-wizards, using mobile devices to update status messages, Tweet, friend and what not more often than their male counterparts do.

If you agree that mobile is all the rage, you agree women are.

Did you?

Women make 80% of all consumer good purchases decisions

80% of all consumer good purchases go through a womans decision making process.

Women are where the buck stops or not.

Are you feeling the respect?

Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the US's financial wealth

Get real.

Own up.

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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12 Responses to “Just Who Do You Think You’re Talking To? Owning Up To Women #stats”

  1. Eren Mckay says:

    This kind of post really makes me happy. Especially because I've always said that women rule and now I have the stats to back it up ;P
    It's going to be fun tweeting this to my macho guy friends.
    All the best,
    Eren
    .-= Eren Mckay recently posted: Duck Baby Shower Invitations =-.

    • Ruud Hein says:

      Hey Eren :) Just saw your RT on Twitter and added you right away. Liking what you do with your web site!

      And as for women — yup, they rule. Then again, I'm partial to the matter: I'm a guy ;)

  2. Alan says:

    Did these stats take into account that social media site spammers create primarily female accounts? That has to be a significant percentage of the accounts out there, primarily on FB and MS.

  3. Sire says:

    The shopping part is not at all surprising. I reckon if woman just stopped shopping the world economy would just go down the tubes.

    My daughter bought sunglasses last year and this year she just went out and bought new ones. Why, because the other one were out dated. Same goes for clothes. Man, if I wasn't married I'd be rich. My haircut $20. The wife's over $200. I reckon women pay so much more for stuff because people know they will.

    Just as a matter of interest are there more women than men?
    .-= Sire recently posted: Be Creative- Be Innovative- Be Positive When Blogging =-.

  4. Sire says:

    I reckon that post was slightly skewed as it concentrated more on male products.
    .-= Sire recently posted: Procrastination And How It Can Cost You Money =-.

  5. Great article Ruud! It's always been the women who direct the traditional social/shopping activities in my traditional circles, so not surprised the stats show this in electronic world.
    Sue :D

    • Ruud Hein says:

      Hi Sue — love the colors on your site!

      I think it's good to hear you say that that also in traditional circles women lead social & shopping activities. It's easy to think of it as a "new generation" thing or a "modern" thing. Reality is women are at the heart of it.

      Thanks for commenting!

  6. Hi Ruud

    So it means you guys need to be nice to us gals eh so we Tweet your posts and comment on your blogs lol Very interesting piece of data. Not really surprised as I have read that we women are naturally more social and definitely talk more. I've noticed that at blogs I visit and also on Twitter. Thanks for the information Ruud. Much appreciated.

    Patricia Perth Australia
    .-= Patricia@lavenderuses recently posted: Are You a Tweetheart-Commenter…or both! =-.

    • Ruud Hein says:

      Yeah we have to be all nice and agreeable; you saw right through us, Patricia :)

      By the way, what a special thing to do; to blog on all things lavender!

  7. This is so true. My wife is always on facebook and other social media chatting with her friends. Guys don't tend to chat as much. It must just be in our gender makeups.