Just Who Do You Think You’re Talking To? Owning Up To Women #stats
When you’re trying to find your voice describing your products and services – just who do you think you’re talking to?
When you “engage in the conversation” on social networks – just who do you think you’re engaging with?
When you talk tech – just who do you think is buying it?
Whether you open TweetDeck to Tweet your latest offer or are update your company’s Facebook page, chances are you’re talking to a woman.
Women are present on social networking sites in numbers larger than men. And it’s not just there: social media sites like Flickr and many others also see women in larger numbers.
On the web you’re most likely talking to women.
Are you?
Not only are women present in larger numbers on social networks, they spend more time there too. 30% more than men in fact.
So the largest social network segment is the most present segment too.
On the web most of your time is spent with women.
Do you?
Women are mobile tech-wizards, using mobile devices to update status messages, Tweet, friend and what not more often than their male counterparts do.
If you agree that mobile is all the rage, you agree women are.
Did you?
80% of all consumer good purchases go through a woman’s decision making process.
Women are where the buck stops … or not.
Are you feeling the respect?
Get real.
Own up.
My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.
People who know me know I love coffee.
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This kind of post really makes me happy. Especially because I've always said that women rule and now I have the stats to back it up ;P
It's going to be fun tweeting this to my macho guy friends.
All the best,
Eren
.-= Eren Mckay recently posted: Duck Baby Shower Invitations =-.
Hey Eren
Just saw your RT on Twitter and added you right away. Liking what you do with your web site!
And as for women — yup, they rule. Then again, I'm partial to the matter: I'm a guy
Did these stats take into account that social media site spammers create primarily female accounts? That has to be a significant percentage of the accounts out there, primarily on FB and MS.
Hi Alan: good observation. The stats come from tracking and from panel reports. They're as close to the real deal as possible.
The shopping part is not at all surprising. I reckon if woman just stopped shopping the world economy would just go down the tubes.
My daughter bought sunglasses last year and this year she just went out and bought new ones. Why, because the other one were out dated. Same goes for clothes. Man, if I wasn't married I'd be rich. My haircut $20. The wife's over $200. I reckon women pay so much more for stuff because people know they will.
Just as a matter of interest are there more women than men?
.-= Sire recently posted: Be Creative- Be Innovative- Be Positive When Blogging =-.
There are slightly more women (in the US): 50.9%.
As for the women spending myth: in general men spend more than women
I reckon that post was slightly skewed as it concentrated more on male products.
.-= Sire recently posted: Procrastination And How It Can Cost You Money =-.
Great article Ruud! It's always been the women who direct the traditional social/shopping activities in my traditional circles, so not surprised the stats show this in electronic world.
Sue
Hi Sue — love the colors on your site!
I think it's good to hear you say that that also in traditional circles women lead social & shopping activities. It's easy to think of it as a "new generation" thing or a "modern" thing. Reality is women are at the heart of it.
Thanks for commenting!
Hi Ruud
So it means you guys need to be nice to us gals eh so we Tweet your posts and comment on your blogs lol Very interesting piece of data. Not really surprised as I have read that we women are naturally more social and definitely talk more. I've noticed that at blogs I visit and also on Twitter. Thanks for the information Ruud. Much appreciated.
Patricia Perth Australia
.-= Patricia@lavenderuses recently posted: Are You a Tweetheart-Commenter…or both! =-.
Yeah we have to be all nice and agreeable; you saw right through us, Patricia
By the way, what a special thing to do; to blog on all things lavender!
This is so true. My wife is always on facebook and other social media chatting with her friends. Guys don't tend to chat as much. It must just be in our gender makeups.
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