There have been some rumblings today in the forum/blogosphere that perfectly match what's going through my head recently. First there was Writing: Where Do You Get Your Ideas? and then Kim followed up with a blog post entitled Real Bloggers Get Tired. After that, I read Jennifer Laycock's Blogging Isn't Losing Steam, It's Just Getting Easier.
In the forum thread, A.N.Onym said:
I feel I have a responsibility to post so that the subscribers won't be let down by subscribing to my blog. Also, I don't want to lose the minimal readership I have gained (ah, it's still marketing, I guess) to make my blog more or less noticeable.
So having readers that are connected to the blog via RSS is an obligation of some sort, a chain that you are bound to posting at least once or week or at least writing something useful once in a while.
If it were a static site, I think I wouldn't feel a connection with my readers and I'd just write content as I'd see fit, determined by the free time and the possible ROI of the blog.
I agreed with that sentiment.
Then Jennifer said this:
Those of us who began blogging back before feed readers were common remember the need to churn out content like a maniac in order to give readers a reason to return. "Don't blog unless you can commit" was common advice from marketers. After all, there was nothing worse than teasing visitors with fresh content and then not delivering.
These days, things are a little different. With the growth of feed readers, more people are skipping their daily tour of URLs and waiting for the content to come to them.
…the days of needing to post every single day, or even multiple times a week may be gone.
I've seriously been thinking about the fact that I've been blogging about SEO pretty much every day for three and a half years, and have recently been thinking that I don't have much else to say about it. I've been kicking around the idea of no longer blogging. The discussions linked to above, however, make me think I should perhaps just consider the idea of blogging only occasionally – when I feel I have something worth saying.
I'd like your input, especially if you subscribe to the blog. Would you unsubscribe if I only posted a few times a week? Do you feel subscribers deserve daily posts? Would you rather I only post when I have something special to say? Do you think I've said all there ever is to say and should just hit the STOP button? Please share your thoughts in the comments below. I really do want to know what you think.