Youve probably used Yahoo!Answers " whether you know it or not " to find the answer to a question that has you stumped. But using the service to promote your website has likely never crossed your mind. Using Yahoo!Answers is an interesting way to increase your website's readership. Its also an avenue most people dont consider.
What is Yahoo!Answers?
Yahoo!Answers is built on the premise of answering questions through crowd-sourcing. That is, like Wikipedia, it uses the knowledge of other Web users to help answer other users questions. Thus, it offers one the perfect opportunity to market his or her Web site in its specialized field.
Getting Started: Backlinking and SEO
To start, create an account. Then start surfing through the Yahoo!Answers site and search for questions relevant to your Web sites field. If you can expertly answer a question, do so. You can then include a link to your Web site as long as the site provides more information on the topic: this can indirectly improve your perfomance in search engine results.
Using Yahoo!Answers is also a great way to gain new readers from among those who arent experts in a field but want to keep current with whats happening or are interested in starting to build their own expertise. In fact, both those new to the field and other expert users may very well link to your Web site to answer similar questions they see on other sites that your site answers. So not only do you get to help people answer questions and drive traffic to your Web site, but you also accomplish a core search engine optimization practice.
What You Should Not Do
Awesome, right? Well, yes. But there are a few things you need to be aware of that can hurt your status on Yahoo!Answers. First, be sure to follow the user guidelines. Second, and more important, dont answer questions that have already been expertly answered unless your site offers a more comprehensive or easy to understand explanation. Finally, you have to stay current with Yahoo!Answers as well. Questions come in constantly, and you want to be there to answer them first " and drive users to your site.
So while Yahoo!Answers can increase your readership and enhance your SEO, using the site does require a bit of discretion and on-going attention on your part. If you can keep up, you'll definitely see improvements in your site's rankings.