You Benefit using Twitter

by Ruud Hein October 10th, 2007 

The best thing to come out of Google buying the social site Jaiku is that it has put Twitter on the attention map of many people again. Every second article, report or blog post about the Jaiku acquisition draws a comparison with the service offered by Twitter.

And that's good. Because Twitter deserves a lot of attention: your attention.

What is Twitter?

Twitter is a place where you can post short (140 characters max., a limit directly related to the 140 max. limit of SMS text messages) status updates on what you're doing, thinking, eating, reading, etc.

People can "follow" you and see your updates on their Twitter page.

You can "follow" people and see their updates on your Twitter page.

You can address a specific person in this stream of messages by pre-fixing their Twitter name with @ -- as in @RuudHein.

How can you use Twitter?

At first glance, and especially at first glance of Twitter's public timeline page, Twitter serves no other purpose than to let people who don't care know about things that don't matter; "Had a sandwich", "It's raining", "Fall Guy is SO yesterday".

That's the first glance, though.

Just as mass-forwarded "Send this to 10 friends" emails do not break the real usefulness of email, so the above messages do not define or limit what Twitter can be and most often is about.

Technology advocates like Steve Rubel and Robert Scoble use Twitter and both have their own ideas on how to use it.

Both use Twitter to do a lot more than report on every breath they take. They use Twitter as an extension of their web-wide publishing and branding platform.

They post short ideas about breaking news. URL's to full stories they do. A remark, a comment, on something they just read.

What it makes for is interesting reading, up to the minute sharpness. This is a snapshot of Scoble's stream yesterday:


News about Google buying Jaiku was on Twitter before it hit any news outlet. Not uncommon.

The option to interact is amazing, taking news and event analysis to another level.


Of course you can also opt to follow publications instead of people. For example, here are the Twitter pages for Search Engine Roundtable, Lifehacker and the New York Times.

Why you should use Twitter

You should use Twitter for the same reason you shouldn't be absent from the web: visibility.

With web sites came email newsletters. Software companies hosting their own user forums. Everyone blogs. RSS (news feeds) went main stream.

Companies are leveraging Second Life,  learning to use Facebook.

None of the above is an absolute need on its own. It is the big picture that counts. It's face time, it's mind share. Exposure. Visibility.

You can use Twitter as a person to network with people in your industry. To communicate with clients. To be an open company.

You can use Twitter as a company to inform and be involved.

Loic Le Meur leveraged his Twitter stream and YouTube to successfully launch his new startup.

When can we expect you?


Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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2 Responses to “You Benefit using Twitter”

  1. Forumistan says:

    Twitter seems nice, I am gonna use it.

  2. Nat Colley says:

    A very interesting discussion – but what do you, Mr. Scble and Mr. Ruble think now that Jaiku's days are numbered?

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