SEP helps CAAboost their onlinerevenue 4x
CAA was seeking to increase its new membershipacquisitions, increase travel bookings and insurancesales.
CAA North & East Ontario came to Search EnginePeople to develop an online marketing strategywhich would help increase overall profitability andpositively impact the bottom line.
How CarData Drives Better Leads with Digital Marketing
Over the years CarData tested various marketing programs and business development channels in an effort to generate qualified leads. The channels included trade shows, direct mail and other traditional forms of marketing; however, the results did not meet with their expectations.
In this video case study you'll learn how CarData is using online marketing to drive website traffic and convert more qualified leads.
How to recoverfrom a GooglePenalty
For many years, real estate brokerage Dan Plowman Team Realty Inc., Brokerage enjoyed great visibility on search engines. Their website www.danplowman.com performed exceptionally well for many of its target keywords, regularly generating a growing list of clients.
However, in Spring of 2013 the brokerage noticed a signiﬁcant decrease in visits to the website. It was identiﬁed that most of the lost traﬃc was from organic searches, but no one was able to pinpoint the reason behind the dramatic drop in rankings.
Discovery Channel gets discovered
The Discovery Channel.com website was receiving three times more traﬃc than the .ca website. The website faced technological issues and as a result many pages over 6 months old had still not yet been indexed by search engines. Discovery Channels goal was to resolve the technological issues and increase the amount of traﬃc to the Canadian website.
SEP protects client from malicious SEO attack
A Canadian financial services client in a highly competitive industry was successfully ranking on the first page of Google.ca for many of their main keyword terms.
SEPs proprietary GotFound software alerted Account Managers and SEO Specialists that a large number of new links to the clients site had been indexed by Google. This large quantity of links can often be a red flag, indicating that another party is undertaking negative SEO techniques to impact the rankings of their competitor.
Waste bin company stays clean with good SEO
Waste Wise Products, a provider of commercial recycling and trash bins, had a well-optimized website that often ranked high for target keywords. Appearing at top of Google drove a steady increase in traffic from organic search results, until one day it just stopped. The organic traffic disappeared almost overnight.