Content Marketing Services & Strategies
Search and purchasing behaviour are changing online. Now, prospects need particular types of information throughout the buying process that will help them make an informed decision. The right content marketing strategies can ensure that you engage your potential customers at every stage of the buying cycle, so that they choose your service over your competitors' when they're ready to make a final decision.
Our content marketing services help clients properly position their brand and consistently engage their target buyers, whether they are simply researching a solution or ready to select a vendor. SEP provides the following premium content marketing services to ensure you reach the right customers, in the right places, at the right time.
Buyer personas are at the foundation of all effective content marketing strategies. They are an archetypal portrayal of your target buyers, describing pain points, demographic information, common challenges, interests, and more. Personas provide you a consistent, accurate representation of your target customer that can be used throughout your organization.
Custom Content Marketing Strategies
SEP will work with you to craft custom content marketing strategies that speak to your target buyers. These may include editorial planning, identifying appropriate content assets, distribution and promotion strategy, and more.
Our team of content marketing specialists will create premium, authoritative content to help position your brand as the subject matter expert in your industry. Our production abilities run the gamut, including: blogs, articles, videos, whitepapers, eBooks, images, presentations, and more.
Great content won't have an impact unless the right people see it. That's why our content marketing services focus on content promotion via social media, outreach, and more. We will identify where your prospects spend their time online to ensure that your content is found by the right people, at the right time.