Welcome! Thanks for visiting!

Subscribe to the full feed

Common Questions with Social Media Campaigns

by Jordan Kasteler.

Let me preface this article by first clarifying that the type of social media campaigns I'm going to talk about are social content promotion on social news sites. This includes the act of creating content (or linkbait) and using social news sites like Digg, Delicious, StumbleUpon, Fark, Reddit, etc. to give it maximum visibility in order to drive large amounts of traffic to the content, and in turn, receive many links from others for it.

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……

Twitter Goes Down: Demonstrates the Dangers of Consolidated Communication

by Helen Overland.

Twitter is no longer just the place that people go to voice their most inane thoughts to people who couldn't care less. Nor, despite the numbers , is it simply a place for marketers to hang out and push products and content to the hungry masses.

People are using Twitter to find out about events, as they are happening, continents away. People are using Twitter to have a voice in countries where having an opinion can be illegal.

Twitter has evolved into a medium that now demands our respect.

Which is why today's outage on Twitter will spark changes in how we communicate online.

Social Media Marketing: The Transparent Expenditure

Guest post by Gabriella Sannino.

In many marketing plans, the mere mention of social media as a viable route for marketing brings strains of protests. For most people, social media networks like Twitter, LinkedIn and Facebook are easy ways to keep up with the happenings of friends and family; however, for the astute marketer interested in turning clicks into conversions and ramping up SEO efforts, social media marketing is the promised land of the future.

Social Media - What are your Partners doing?

by Ron Kunitzky.

We all know how leveraging social media marketing can help drive awareness for you, your brand, your offering and your potential solutions that help your target customers solve their problems. Still, are your social media efforts getting you where you need to be? You can blog, podcast, use twitter, linked in, facebook and others all you want, but maybe someone that you already do business with is gaining much more traction with social media marketing than you are. Maybe, they are just better at it or maybe they are a higher profile brand that has a larger following…

The 6 Spheres of Social Media Marketing

by Brian Carter.

Brian Carter is Director of SEO , PPC , and Social Media at Fuel Interactive , a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the  pay per tweet twitter marketing service, TweetROI .

I'm so excited about my new diagram

YOU: "Beautiful, Brian. Looks complicated. What is it?"

ME: It shows the stages of internet marketing , including SEO, PPC, Email, and social media.

YOU: So why'd you call it the 6 spheres of SOCIAL media?

ME: This diagram integrates social media with all the other internet marketing. That's the new thing.

How to make the new media KISS last

Guest post by Hanne Christensen.

Never before has it been so easy to ‘transmit’ your messages and get brand exposure online – and never before has it been so difficult to reach and keep your intended audience happy. Why does this paradox exist in new media?

First of all new media is in fact not that ‘new’ but it is surprising how many people and businesses still considers it to be ‘new’ – and therefore out of fear or an inherent desire to stay in their comfort zones, relies on “business as usual” and only reluctantly enter into new media.

InfluenceRank: Google's Social Media PageRank

by Jordan Kasteler.

Google's penetrating the social media realm quite hard. With OpenSocial , Social Profiles , What's Popular Gadget , SearchWiki , and Google Wave one can only wonder how they plan to tie them all together and create the ultimate social juggernaut.

About eight or nine months ago, Heather Green of Business Week wrote a great article on Making Social Networks Profitable . The articles discusses a pending Google patent that explores ranking influential social media users by assigning them a value, a PageRank if you will. In this article she states,

Facebook URL Freak Out

Guest post by Brandon Fritz.

The announcement of Facebook vanity URLs isn’t the end of days for your facebook-less brand online.

While it may be first come, first served for individual users such as myself, marketers and brands have a different rulebook.

Take a very deep breathe, because this isn’t going to be the Wild Wild West of cyber squatting.

Facebook Fail-safes

Facebook has thought about the land grab that may ensue on Saturday June 13th at 12:01 AM EDT.

To protect brands against cyber squatting, Facebook is requiring that a page had to be created prior to May 31st and garnered at least 1,000 fans.  This acts as a sign of some legitimacy for the request of a vanity URL.

Licensed Content: 7 Questions, 7 Considerations

by Ron Kunitzky.

With so many websites out there - how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more.

As an expert in building strategic affiliations and marketing partnerships, I am often asked about content in the context of whether or not to build it in house or license / leverage content from others.

Welcome! Thanks for visiting!

Subscribe to the full feed

Common Questions with Social Media Campaigns

by Jordan Kasteler.

Let me preface this article by first clarifying that the type of social media campaigns I'm going to talk about are social content promotion on social news sites. This includes the act of creating content (or linkbait) and using social news sites like Digg, Delicious, StumbleUpon, Fark, Reddit, etc. to give it maximum visibility in order to drive large amounts of traffic to the content, and in turn, receive many links from others for it.

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……

Twitter Goes Down: Demonstrates the Dangers of Consolidated Communication

by Helen Overland.

Twitter is no longer just the place that people go to voice their most inane thoughts to people who couldn't care less. Nor, despite the numbers , is it simply a place for marketers to hang out and push products and content to the hungry masses.

People are using Twitter to find out about events, as they are happening, continents away. People are using Twitter to have a voice in countries where having an opinion can be illegal.

Twitter has evolved into a medium that now demands our respect.

Which is why today's outage on Twitter will spark changes in how we communicate online.

Social Media Marketing: The Transparent Expenditure

Guest post by Gabriella Sannino.

In many marketing plans, the mere mention of social media as a viable route for marketing brings strains of protests. For most people, social media networks like Twitter, LinkedIn and Facebook are easy ways to keep up with the happenings of friends and family; however, for the astute marketer interested in turning clicks into conversions and ramping up SEO efforts, social media marketing is the promised land of the future.

Social Media - What are your Partners doing?

by Ron Kunitzky.

We all know how leveraging social media marketing can help drive awareness for you, your brand, your offering and your potential solutions that help your target customers solve their problems. Still, are your social media efforts getting you where you need to be? You can blog, podcast, use twitter, linked in, facebook and others all you want, but maybe someone that you already do business with is gaining much more traction with social media marketing than you are. Maybe, they are just better at it or maybe they are a higher profile brand that has a larger following…

The 6 Spheres of Social Media Marketing

by Brian Carter.

Brian Carter is Director of SEO , PPC , and Social Media at Fuel Interactive , a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the  pay per tweet twitter marketing service, TweetROI .

I'm so excited about my new diagram

YOU: "Beautiful, Brian. Looks complicated. What is it?"

ME: It shows the stages of internet marketing , including SEO, PPC, Email, and social media.

YOU: So why'd you call it the 6 spheres of SOCIAL media?

ME: This diagram integrates social media with all the other internet marketing. That's the new thing.

How to make the new media KISS last

Guest post by Hanne Christensen.

Never before has it been so easy to ‘transmit’ your messages and get brand exposure online – and never before has it been so difficult to reach and keep your intended audience happy. Why does this paradox exist in new media?

First of all new media is in fact not that ‘new’ but it is surprising how many people and businesses still considers it to be ‘new’ – and therefore out of fear or an inherent desire to stay in their comfort zones, relies on “business as usual” and only reluctantly enter into new media.

InfluenceRank: Google's Social Media PageRank

by Jordan Kasteler.

Google's penetrating the social media realm quite hard. With OpenSocial , Social Profiles , What's Popular Gadget , SearchWiki , and Google Wave one can only wonder how they plan to tie them all together and create the ultimate social juggernaut.

About eight or nine months ago, Heather Green of Business Week wrote a great article on Making Social Networks Profitable . The articles discusses a pending Google patent that explores ranking influential social media users by assigning them a value, a PageRank if you will. In this article she states,

Facebook URL Freak Out

Guest post by Brandon Fritz.

The announcement of Facebook vanity URLs isn’t the end of days for your facebook-less brand online.

While it may be first come, first served for individual users such as myself, marketers and brands have a different rulebook.

Take a very deep breathe, because this isn’t going to be the Wild Wild West of cyber squatting.

Facebook Fail-safes

Facebook has thought about the land grab that may ensue on Saturday June 13th at 12:01 AM EDT.

To protect brands against cyber squatting, Facebook is requiring that a page had to be created prior to May 31st and garnered at least 1,000 fans.  This acts as a sign of some legitimacy for the request of a vanity URL.

Licensed Content: 7 Questions, 7 Considerations

by Ron Kunitzky.

With so many websites out there - how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more.

As an expert in building strategic affiliations and marketing partnerships, I am often asked about content in the context of whether or not to build it in house or license / leverage content from others.