Search Engine People
FEATURED CLIENTS
CERTIFICATIONS
Welcome! Thanks for visiting!
Subscribe to the full feed
How Search Really Works: Keyword Links
by Ruud Hein.
This post is part of an ongoing series: How Search Really Works .
Last week: Meta Keywords .
A web page can only have a limited number of words — but can receive an unlimited number of links.
It's not rare for web pages to have more words about them than on them.
Because links are formulated by people whom generally don't benefit from lying about your web page, search engines put an awful lot of trust and faith in them.
Keywords in links trump keywords in content .
I hang out at Twitter where I enjoy the company, the buzz, the nuggets of info and opinion we pass along. Join me on Twitter!
As posted in How Search Really Works on January 18, 2008.
16 Responses so far: 7 comments and 9 trackbacks
Trackbacks/Pingbacks
-
[...] there was a new post by Ruud Hein over at "Search Engine People" entitled "How Search Really Works: Keyword Links". (It's a follow-up to "How Search Really Works: Meta Keywords" that I [...]
-
[...] above link is to the first post, the second can be found here at Keyword Links. That is an aspect of SEO that the beginner often misses; focusing on the elements on the web page [...]
-
[...] How Search Really Works: Keyword Links [...]
-
[...] How Search Really Works: Keyword Links A web page can only have a limited number of words — but can receive an unlimited number of links. (tags: Keyword Links) [...]
-
[...] SEO: Keyword Links submit_url = "http://learningseobasics.com/archives/163"; How Search Really Works: Keyword Links Ruud Hein, writer for Search Engine People is at it [...]
-
[...] the first parts of the series we have been educated in META keywords, keyword links, keyword stuffing, keyword density myth, and now we have "How Search Really Works: [...]
-
[...] will aquire and adversely be able to pass. Authority equals higher SERP placement and of course anchor text plays a big role in what search terms pages rank [...]
-
[...] How Search Really Works: Keyword Links [...]
-
[...] Links is what makes search really work the way it does: effectively. [...]
Friend Connect
RECENT READERS
THE WRITERS
SEP BLOG POSTS view all
MOST POPULAR THIS MONTH
MOST POPULAR ALL TIME
A good analogy for beginers.
Simple explanation, easy to understand!
Ruud, as usual you are wonderful.
I think it's great that you consider all those who may be interested in your material (Newbies as well as Professionals of all types) knowing that getting 'back to the basics' is never a beaten horse.
I hope you don't mind if I also include this with todays post which I am presently writing.
There's a 'Sphinner' that that has expressed a 'question mark' about this post being submitted to Sphinn and I think I'd like to address it.
Thank you again Rudd.
Kimberly B
@David @Matt - thanks for your comments. You inspire me to drop a note here and there more often myself because seriously, seeing a comment on a post is a real boost. Thanks for taking the time!
Kim, your comment is like my 1st coffee of the day (compliments don't come much better than this, OK
). Thanks!
I do understand Brian's point but had hoped that he would've found the clear & concise presentation merit enough.
Great post, simple to understand for newbies and oldies
I'm going to share this post on my blog's team reading list for 1/22.
Thanks for this insight.
I suspect that this is why article marketing is effective.
I am really starting to love Ruud's post on "How Search Really Works". Once of the post are complete in this series, this would be a great downloadable ebook for people new to seo.