B2C Marketing Automation Solutions
While marketing automation solutions have long been popular among B2B companies to help generate and qualify sales leads, B2C businesses have recently begun to adopt their own inbound marketing strategies as they realize the value that marketing automation can offer.
Unlike B2B marketing automation strategies, which focus on generating leads, B2C strategies typically focus on brand building and product awareness. By using automated marketing programs, B2C brands can collect more data on customers and improve their engagement with nurturing campaigns. B2C inbound marketing also allows a brand to segment their customers into detailed groups based on their behaviour and data so they can communicate with each individual in a highly personalized way.
A well-designed B2C marketing automation strategy can help your business reduce the number of abandoned shopping carts, increase open rates of email marketing campaigns, help increase revenue by upselling and cross-selling, build and nurture brand loyalty and much more.
Why Choose SEP for B2C Inbound Marketing?
At Search Engine People, our Marketing Automation specialists understand the important differences between B2B and B2C inbound marketing. Our vast experience in creating effective marketing automation strategies for businesses in all types of industries means that we have the resources and knowledge necessary to develop a strategy that increases your revenue. Through our partnership with HubSpot, as well as the support of our in-house content, email marketing, design and social media experts, we can design a comprehensive marketing automation campaign that allows your business to communicate effectively with current and potential customers.
For more information about how Search Engine People can help your B2C brand implement a marketing automation strategy, get in touch with us today!