Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of April 2017. Vallejo also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 24% lower than in Richmond. The average price of a click in Vallejo is $9.09.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 32% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for April 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.09 196th 55th 48th NA
Automotive/Vehicle Auto Insurance 9.34 178th 43rd 34th NA
Dealerships 1.88 195th 63rd 52nd NA
Tires 3.10 125th 51st 45th -15
Towing 3.74 126th 37th 29th -1
Average 3.82 225th 59th 48th NA
Entertainment/Recreation Restaurants 0.11 227th 69th 60th 0
Average 0.11 227th 69th 60th 0
Finance Insurance 6.40 144th 39th 31st NA
Payday Loans 2.90 95th 27th 22nd 0
Average 4.06 168th 46th 36th NA
Health, Beauty & Fitness Chiropractors 1.94 254th 75th 62nd 0
Dentists 12.07 94th 29th 26th 0
Massage Therapy 8.09 37th 8th 7th 0
Average 8.03 163rd 52nd 45th 0
Home & Garden Appliance Repair 11.57 96th 40th 36th 0
Furniture 2.66 155th 36th 28th 0
Garage Doors 46.31 26th 10th 10th 0
Moving Companies 7.63 219th 62nd 51st NA
Pest Control 23.51 83rd 35th 31st 0
Plumbers 11.74 231st 76th 66th 0
Roofing 1.02 237th 70th 57th 0
Self Storage Companies 8.71 175th 59th 52nd 0
Average 12.44 198th 66th 59th 0
Legal Personal Injury Law 163.20 42nd 14th 14th NA
Average 163.20 4th 4th 4th NA
Real Estate Apartment Rentals 1.09 162nd 43rd 36th 0
Condos 0.80 146th 51st 39th NA
New Home Developers 4.19 98th 26th 21st 0
Realtors 0.90 210th 66th 54th 0
Average 1.64 158th 48th 39th 0
Shopping Florists 9.00 23rd 9th 7th 0
Average 9.00 23rd 9th 7th 0
Travel Car Rentals 3.02 122nd 35th 26th 0
Hotels 3.37 144th 52nd 43rd 0
Average 3.19 162nd 46th 35th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.