Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2017. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Worcester Rise in April 2017

SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by 10% in April 2017.

Not surprisingly, the month over month price increases for Worcester Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 9% Higher in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 9% higher than in Cambridge. The average price of a click in Worcester is $10.36.

This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Worcester was 24% lower than in Newport News. This suggests that perhaps prices in Worcester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Worcester


Summary PPC Stats for Worcester for April 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.36 162nd 4th 2nd 10
Automotive/Vehicle Auto Insurance 69.44 45th 2nd 1st 22
Auto Parts 1.12 138th 4th 2nd -23
Dealerships 2.64 162nd 4th 3rd NA
Tires 5.45 29th 2nd 1st 155
Average 22.31 27th 1st 1st 21
B2B Office Furniture 11.73 15th 1st 1st 455
Printers 12.58 11th 1st 1st 120
Average 12.16 21st 2nd 2nd NA
Entertainment/Recreation Restaurants 0.51 199th 10th 5th -36
Average 0.51 199th 10th 5th -36
Health, Beauty & Fitness Chiropractors 3.05 241st 10th 5th 0
Dentists 14.75 44th 2nd 2nd 0
Massage Therapy 2.96 126th 5th 3rd 0
Optometrists 12.92 8th 1st 1st NA
Average 11.59 43rd 1st 1st 0
Home & Garden Furniture 1.64 215th 9th 4th 0
Garage Doors 29.49 78th 1st 1st 0
Landscapers 11.28 11th 1st 1st 0
Moving Companies 4.27 228th 6th 2nd 0
Pest Control 18.96 122nd 5th 2nd 0
Plumbers 10.08 241st 10th 5th 0
Roofing 12.01 111st 5th 4th 0
Self Storage Companies 10.28 135th 5th 2nd 0
Windows and Doors 16.32 18th 1st 1st 0
Average 10.38 226th 9th 5th 0
Legal Law Firms 4.49 202nd 7th 4th 0
Personal Injury Law 126.87 68th 1st 1st NA
Average 24.88 134th 4th 3rd 0
Real Estate Apartment Rentals 1.10 160th 8th 4th 0
Condos 0.44 198th 9th 5th 0
New Home Developers 0.97 214th 5th 2nd 0
Realtors 1.25 165th 4th 3rd 0
Average 0.99 242nd 8th 4th 0
Shopping Florists 6.11 121st 4th 2nd 0
Average 6.11 121st 4th 2nd 0
Travel Car Rentals 3.18 106th 7th 3rd 0
Hotels 4.99 37th 2nd 2nd 0
Average 4.08 58th 3rd 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.