Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of April 2017. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 21% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 21% higher than in Gainesville. The average price of a click in Tallahassee is $12.37.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tallahassee


Summary PPC Stats for Tallahassee for April 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.37 104th 19th 8th 6
Automotive/Vehicle Auto Insurance 48.25 98th 23rd 9th 7
Auto Parts 2.12 64th 17th 10th -3
Dealerships 3.98 89th 25th 13rd NA
Tires 3.71 84th 18th 12nd 27
Towing 3.75 125th 25th 12nd -4
Average 14.64 88th 22nd 8th 4
B2B Office Furniture 7.91 45th 7th 2nd 114
Printers 6.00 72nd 12nd 8th 43
Average 6.95 83rd 14th 8th NA
Entertainment/Recreation Restaurants 4.16 11th 5th 3rd 142
Average 4.16 11th 5th 3rd 142
Finance Insurance 14.42 129th 21st 12nd 0
Mortgages 9.74 59th 9th 7th NA
Payday Loans 4.29 50th 6th 3rd 0
Average 10.10 136th 21st 12nd NA
Health, Beauty & Fitness Chiropractors 3.96 221st 44th 17th 0
Cosmetic Surgery 3.97 106th 24th 13rd 0
Dentists 2.55 285th 51st 20th 0
Massage Therapy 5.07 86th 18th 8th 0
Optometrists 6.02 49th 8th 6th 0
Average 3.82 282nd 50th 20th 0
Home & Garden Appliance Repair 11.28 101st 19th 12nd 0
Furniture 3.91 64th 23rd 9th 0
Garage Doors 5.74 234th 40th 18th 0
Landscapers 5.60 76th 14th 7th 0
Moving Companies 17.45 139th 31st 15th 0
Pest Control 15.61 148th 30th 17th 0
Plumbers 4.40 271st 49th 19th 0
Roofing 24.25 34th 11th 5th 0
Self Storage Companies 8.62 177th 35th 16th 0
Windows and Doors 5.33 75th 13rd 6th NA
Average 11.28 218th 42nd 19th 0
Legal Criminal Lawyers 59.19 27th 6th 5th 0
Family Law 20.24 69th 15th 9th 0
Law Firms 12.80 59th 14th 7th 0
Personal Injury Law 133.25 61st 9th 6th NA
Real Estate Lawyers 8.39 45th 8th 7th 0
Average 43.41 68th 11th 8th 0
Real Estate Apartment Rentals 1.73 94th 20th 5th 0
Condos 0.81 144th 35th 12nd 0
New Home Developers 2.47 173rd 37th 14th 0
Realtors 1.34 155th 29th 10th 0
Average 1.56 171st 35th 12nd 0
Shopping Florists 4.59 183rd 39th 17th 0
Average 4.59 183rd 39th 17th 0
Travel Car Rentals 3.22 100th 27th 9th 0
Hotels 3.95 98th 16th 6th 0
Average 3.58 112nd 21st 7th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.