Findings for PPC in Charleston

Charleston Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Charleston was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Charleston also ranks amongst the most expensive cities in South Carolina, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Charleston Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Charleston keywords increased by 16% in May 2016.

Not surprisingly, the month over month price increases for Charleston Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 232% Higher in Charleston than North Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charleston are 232% higher than in North Charleston. The average price of a click in Charleston is $15.76.

This price difference is understandable though, given the population of North Charleston is less than Charleston, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Charleston was 11% lower than in New Orleans. This suggests that perhaps prices in Charleston are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Charleston

Summary PPC Stats for Charleston for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.76 th th 1st 16
Automotive/Vehicle Auto Insurance 87.24 th th 1st 8
Auto Parts 0.92 th th 1st 0
Dealerships 3.84 th th 2nd NA
Tires 6.93 th th 1st 218
Towing 1.14 th th 1st 0
Average 27.31 th th 1st 28
B2B Office Furniture 8.45 th th 1st NA
Average 8.45 th th 1st NA
Entertainment/Recreation Restaurants 1.07 th th 3rd -20
Average 1.07 th th 3rd -20
Health, Beauty & Fitness Chiropractors 5.14 th th 3rd -52
Dentists 8.25 th th 3rd -7
Optometrists 1.26 th th 1st NA
Average 6.05 th th 3rd -8
Home & Garden Appliance Repair 15.00 th th 1st -4
Furniture 2.69 th th 2nd 10
Landscapers 4.02 th th 1st 17
Moving Companies 21.89 th th 1st 0
Pest Control 8.52 th th 2nd -27
Plumbers 27.11 th th 2nd -20
Roofing 13.68 th th 2nd -2
Self Storage Companies 22.96 th th 1st NA
Average 16.07 th th 2nd 52
Legal Criminal Lawyers 50.92 th th 1st NA
Law Firms 36.21 th th 1st NA
Personal Injury Law 102.65 th th 1st NA
Average 60.81 th th 1st NA
Real Estate Apartment Rentals 1.83 th th 1st 32
Condos 3.40 th th 1st 14
New Home Developers 4.27 th th 2nd -53
Realtors 3.59 th th 2nd -3
Average 3.22 th th 1st 0
Shopping Florists 5.84 th th 1st 8
Average 5.84 th th 1st 8
Travel Car Rentals 3.18 th th 2nd 19
Hotels 4.29 th th 2nd 3
Average 3.73 th th 3rd 11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.