Findings for PPC in Charleston

Charleston Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Charleston was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Charleston also ranks amongst the most expensive cities in South Carolina, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 88% Higher in Charleston than North Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charleston are 88% higher than in North Charleston. The average price of a click in Charleston is $8.29.

This price difference is understandable though, given the population of North Charleston is less than Charleston, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Charleston was 45% lower than in New Orleans. This suggests that perhaps prices in Charleston are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charleston

Summary PPC Stats for Charleston for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.29 th th 1st 5
Automotive/Vehicle Auto Insurance 31.56 th th 1st -18
Auto Parts 1.66 th th 1st 0
Dealerships 2.92 th th 2nd -6
Tires 3.43 th th 1st -19
Average 8.50 th th 1st -8
Entertainment/Recreation Restaurants 0.96 th th 3rd 15
Average 0.96 th th 3rd 15
Health, Beauty & Fitness Chiropractors 6.76 th th 3rd 11
Dentists 7.44 th th 3rd 0
Optometrists 3.10 th th 1st NA
Average 6.62 th th 3rd 1
Home & Garden Appliance Repair 12.50 th th 1st NA
Furniture 2.46 th th 3rd 10
Landscapers 4.10 th th 1st NA
Moving Companies 15.75 th th 1st -21
Pest Control 36.02 th th 1st -10
Plumbers 22.34 th th 1st -8
Roofing 15.36 th th 1st 65
Self Storage Companies 16.71 th th 1st NA
Windows and Doors 3.89 th th 1st NA
Average 13.91 th th 1st 9
Legal Family Law 17.68 th th 1st 0
Law Firms 17.12 th th 1st NA
Average 17.30 th th 1st NA
Real Estate Apartment Rentals 2.12 th th 3rd 36
Condos 3.74 th th 2nd 35
New Home Developers 9.77 th th 1st 45
Realtors 4.01 th th 1st 22
Average 4.60 th th 1st 31
Shopping Florists 3.52 th th 3rd -30
Average 3.52 th th 3rd -30
Travel Car Rentals 3.67 th th 1st 16
Hotels 3.14 th th 1st 0
Average 3.40 th th 1st 8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.