Findings for PPC in Charleston

Charleston Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Charleston was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Charleston also ranks amongst the most expensive cities in South Carolina, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Charleston Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Charleston keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 287% Higher in Charleston than North Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charleston are 287% higher than in North Charleston. The average price of a click in Charleston is $16.38.

This price difference is understandable though, given the population of North Charleston is less than Charleston, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charleston

Summary PPC Stats for Charleston for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.38 th th 1st 11
Automotive/Vehicle Auto Insurance 90.87 th th 1st 0
Auto Parts 3.08 th th 1st 0
Dealerships 4.79 th th 3rd NA
Tires 5.13 th th 2nd -34
Towing 2.41 th th 1st -12
Average 25.88 th th 1st -9
B2B Office Furniture 3.30 th th 1st 20
Average 3.30 th th 1st NA
Entertainment/Recreation Restaurants 1.13 th th 2nd -25
Average 1.13 th th 2nd -25
Finance Insurance 171.64 th th 1st NA
Average 171.64 th th 1st NA
Health, Beauty & Fitness Chiropractors 9.31 th th 3rd -7
Cosmetic Surgery 7.14 th th 1st NA
Dentists 10.69 th th 2nd 149
Optometrists 4.00 th th 1st NA
Average 8.83 th th 3rd 46
Home & Garden Appliance Repair 23.81 th th 1st 0
Furniture 2.74 th th 1st 17
Landscapers 9.47 th th 1st 11
Moving Companies 17.31 th th 1st -5
Pest Control 66.81 th th 1st 45
Plumbers 20.66 th th 2nd 127
Roofing 6.25 th th 2nd -11
Self Storage Companies 13.80 th th 1st 2
Windows and Doors 22.78 th th 1st NA
Average 16.76 th th 1st 22
Legal Criminal Lawyers 33.12 th th 1st NA
Family Law 4.89 th th 2nd -22
Law Firms 9.84 th th 1st 9
Personal Injury Law 86.30 th th 1st NA
Average 34.30 th th 1st 0
Real Estate Apartment Rentals 1.52 th th 3rd -1
Condos 4.68 th th 1st 4
New Home Developers 8.62 th th 1st 9
Realtors 3.02 th th 1st 1
Average 4.03 th th 1st 2
Shopping Florists 2.65 th th 3rd -24
Average 2.65 th th 3rd -24
Travel Car Rentals 2.73 th th 2nd -3
Hotels 4.24 th th 1st -6
Average 3.49 th th 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.