Findings for PPC in Charleston

Charleston Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Charleston was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Charleston also ranks amongst the most expensive cities in South Carolina, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Charleston Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Charleston keywords increased by 12% in November 2014.

Google Adwords Keyword Prices 137% Higher in Charleston than North Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charleston are 137% higher than in North Charleston. The average price of a click in Charleston is $10.64.

This price difference is understandable though, given the population of North Charleston is less than Charleston, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Charleston was 30% lower than in New Orleans. This suggests that perhaps prices in Charleston are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charleston


Summary PPC Stats for Charleston for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.64 th th 1st NA
Automotive/Vehicle Auto Insurance 65.30 th th 1st NA
Dealerships 3.45 th th 1st NA
Tires 5.49 th th 1st 10
Towing 1.80 th th 2nd -23
Average 15.90 th th 1st NA
B2B Architects 2.12 th th 1st NA
Freight Forwarding 0.84 th th 1st NA
Video Production 4.19 th th 1st NA
Average 2.38 th th 2nd NA
Entertainment/Recreation Restaurants 0.85 th th 3rd -1
Average 0.85 th th 3rd -1
Health, Beauty & Fitness Acupuncture 2.17 th th 1st 25
Chiropractors 8.50 th th 2nd 63
Dentists 7.63 th th 3rd -7
Jewellers 10.09 th th 1st NA
Optometrists 3.09 th th 1st NA
Average 6.11 th th 3rd 10
Home & Garden Furniture 2.17 th th 2nd 7
Home Security 18.36 th th 1st 0
Interior Designers 2.17 th th 1st NA
Landscapers 5.58 th th 1st NA
Moving Companies 26.53 th th 1st 27
Pest Control 35.78 th th 1st 9
Plumbers 26.14 th th 1st -20
Roofing 6.83 th th 2nd 31
Self Storage Companies 7.58 th th 2nd -8
Windows and Doors 4.03 th th 1st NA
Average 14.67 th th 1st 5
Legal Criminal Lawyers 14.36 th th 1st NA
Immigration Lawyers 9.32 th th 1st NA
Law Firms 20.70 th th 1st NA
Personal Injury Law 109.52 th th 1st NA
Average 28.17 th th 2nd NA
Real Estate Apartment Rentals 1.53 th th 3rd -20
Condos 2.62 th th 2nd 2
New Home Developers 6.71 th th 1st 45
Realtors 3.52 th th 1st 25
Average 3.45 th th 1st 11
Shopping Florists 5.02 th th 1st 33
Average 6.71 th th 1st 16
Travel Car Rentals 3.39 th th 1st -1
Hotels 2.39 th th 2nd -13
Average 3.06 th th 1st -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.