Findings for PPC in Charleston

Charleston Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Charleston was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Charleston also ranks amongst the most expensive cities in South Carolina, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 238% Higher in Charleston than North Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charleston are 238% higher than in North Charleston. The average price of a click in Charleston is $9.49.

This price difference is understandable though, given the population of North Charleston is less than Charleston, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Charleston was 20% lower than in New Orleans. This suggests that perhaps prices in Charleston are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charleston

Summary PPC Stats for Charleston for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.49 th th 1st 8
Automotive/Vehicle Auto Insurance 94.02 th th 1st NA
Dealerships 4.69 th th 1st NA
Tires 6.20 th th 1st NA
Average 34.97 th th 1st NA
Entertainment/Recreation Restaurants 1.15 th th 1st -19
Average 1.15 th th 1st -19
Health, Beauty & Fitness Chiropractors 3.64 th th 3rd -40
Dentists 9.34 th th 1st 4
Average 7.91 th th 1st -3
Home & Garden Appliance Repair 9.80 th th 2nd 117
Furniture 1.68 th th 3rd NA
Garage Doors 5.52 th th 1st NA
Landscapers 17.74 th th 1st NA
Moving Companies 13.43 th th 1st NA
Pest Control 28.69 th th 1st NA
Plumbers 32.56 th th 1st 246
Roofing 8.92 th th 2nd NA
Self Storage Companies 8.87 th th 1st -1
Average 14.76 th th 1st 30
Legal Criminal Lawyers 22.65 th th 1st NA
Law Firms 12.19 th th 1st NA
Average 14.80 th th 2nd NA
Real Estate Apartment Rentals 2.17 th th 2nd 8
Condos 1.65 th th 2nd NA
New Home Developers 4.07 th th 1st 11
Realtors 3.01 th th 1st 31
Average 2.73 th th 1st 10
Shopping Florists 4.22 th th 1st -1
Average 4.22 th th 1st -1
Travel Car Rentals 2.65 th th 2nd 0
Hotels 2.85 th th 2nd -1
Average 2.75 th th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.