Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Columbia also ranks amongst the most expensive cities in South Carolina, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Columbia than Charlotte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 55% lower than in Charlotte. The average price of a click in Columbia is $7.53.

This price differential is expected however, as Charlotte has a larger population than Columbia.

For better comparison of prices, we also compared prices with another city with a similar population, Bellevue, and found the average price of a click in Columbia was 47% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.53 th th 2nd 0
Automotive/Vehicle Auto Insurance 22.99 th th 2nd -24
Dealerships 5.21 th th 1st NA
Tires 2.68 th th 3rd -4
Average 8.39 th th 2nd -6
B2B Office Furniture 2.42 th th 2nd NA
Average 2.42 th th 2nd NA
Entertainment/Recreation Restaurants 0.84 th th 3rd NA
Average 0.84 th th 3rd NA
Health, Beauty & Fitness Chiropractors 12.16 th th 1st 6
Dentists 12.22 th th 1st -9
Massage Therapy 2.86 th th 1st 0
Average 10.34 th th 2nd -2
Home & Garden Furniture 2.49 th th 2nd 74
Moving Companies 9.30 th th 2nd -13
Pest Control 11.08 th th 2nd -4
Plumbers 26.24 th th 1st -22
Roofing 13.22 th th 1st -10
Self Storage Companies 8.89 th th 2nd 18
Average 12.80 th th 2nd 3
Legal Family Law 33.90 th th 1st NA
Law Firms 4.95 th th 2nd NA
Average 12.19 th th 2nd NA
Real Estate Apartment Rentals 2.47 th th 1st -40
Condos 2.76 th th 2nd NA
New Home Developers 3.42 th th 2nd -19
Realtors 2.87 th th 2nd -6
Average 2.90 th th 2nd -15
Shopping Florists 7.69 th th 1st 163
Average 7.69 th th 1st 163
Travel Car Rentals 3.04 th th 1st NA
Hotels 2.71 th th 3rd -5
Average 2.82 th th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.