Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Columbia also ranks amongst the most expensive cities in South Carolina, ranking as 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 42% Lower in Columbia than Charlotte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 42% lower than in Charlotte. The average price of a click in Columbia is $8.76.

This price differential is expected however, as Charlotte has a larger population than Columbia.

For better comparison of prices, we also compared prices with another city with a similar population, Bellevue, and found the average price of a click in Columbia was 25% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.76 th th 2nd 6
Automotive/Vehicle Auto Insurance 33.04 th th 2nd 0
Auto Parts 2.00 th th 1st NA
Dealerships 3.21 th th 2nd NA
Tires 0.46 th th 2nd NA
Towing 3.35 th th 1st 0
Average 8.41 th th 2nd -5
B2B Office Furniture 2.79 th th 1st NA
Average 2.79 th th 1st NA
Entertainment/Recreation Restaurants 2.58 th th 1st 19
Average 2.58 th th 1st 19
Finance Currency Exchange 0.22 th th 1st 0
Average 0.22 th th 1st 0
Health, Beauty & Fitness Chiropractors 11.19 th th 1st 565
Dentists 8.76 th th 2nd 3
Average 9.98 th th 2nd 47
Home & Garden Furniture 2.38 th th 1st 14
Landscapers 5.33 th th 2nd NA
Plumbers 20.22 th th 2nd 0
Roofing 14.28 th th 1st -4
Self Storage Companies 7.41 th th 3rd 1
Average 10.32 th th 2nd 0
Legal Law Firms 1.75 th th 3rd -6
Personal Injury Law 86.98 th th 2nd NA
Average 44.37 th th 1st -1
Real Estate Apartment Rentals 2.54 th th 1st 25
Condos 2.92 th th 1st NA
New Home Developers 2.30 th th 2nd -1
Realtors 2.43 th th 2nd 0
Average 2.49 th th 2nd 9
Shopping Florists 3.06 th th 2nd -19
Average 0.00 th th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.