Findings for PPC in North Charleston

North Charleston Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Charleston was the 287th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. North Charleston also ranks amongst the least expensive cities in South Carolina, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 74% Lower in North Charleston than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Charleston are 74% lower than in Charleston. The average price of a click in North Charleston is $2.85.

This price differential is expected however, as Charleston has a larger population than North Charleston.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in North Charleston was 63% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Charleston


Summary PPC Stats for North Charleston for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.85 287th 51st 3rd NA
Automotive/Vehicle Dealerships 3.77 125th 27th 3rd NA
Tires 3.96 105th 31st 3rd 16
Average 3.87 228th 42nd 3rd NA
Entertainment/Recreation Restaurants 0.70 200th 41st 3rd -12
Average 0.70 200th 41st 3rd -12
Health, Beauty & Fitness Dentists 7.00 244th 39th 2nd 0
Average 7.00 226th 36th 2nd NA
Home & Garden Furniture 2.58 124th 27th 1st -3
Average 2.58 284th 52nd 3rd NA
Legal Law Firms 3.36 210th 40th 2nd NA
Average 3.36 231st 42nd 2nd NA
Real Estate Apartment Rentals 1.43 150th 38th 3rd -3
Realtors 2.16 153rd 29th 3rd NA
Average 1.87 178th 38th 3rd NA
Shopping Florists 5.72 136th 25th 1st 0
Average 5.72 136th 25th 1st 0
Travel Car Rentals 4.22 24th 5th 1st NA
Hotels 3.30 176th 37th 2nd 32
Average 3.61 105th 23rd 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.