Findings for PPC in North Charleston

North Charleston Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Charleston was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. North Charleston also ranks amongst the least expensive cities in South Carolina, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 70% Lower in North Charleston than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Charleston are 70% lower than in Charleston. The average price of a click in North Charleston is $2.80.

This price differential is expected however, as Charleston has a larger population than North Charleston.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in North Charleston was 61% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Charleston


Summary PPC Stats for North Charleston for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.80 283rd 51st 3rd NA
Automotive/Vehicle Dealerships 4.42 43rd 11th 2nd NA
Average 4.42 159th 31st 3rd NA
Entertainment/Recreation Restaurants 0.97 158th 35th 2nd 0
Average 0.97 158th 35th 2nd 0
Health, Beauty & Fitness Chiropractors 5.93 132nd 26th 1st NA
Dentists 4.16 272nd 50th 3rd NA
Average 5.05 252nd 42nd 2nd NA
Home & Garden Furniture 2.13 130th 35th 2nd NA
Self Storage Companies 4.83 253rd 49th 3rd NA
Average 3.48 284th 51st 3rd NA
Real Estate Apartment Rentals 1.44 113rd 28th 3rd NA
Realtors 1.43 202nd 39th 3rd NA
Average 1.43 197th 39th 3rd NA
Travel Car Rentals 4.19 8th 3rd 1st NA
Hotels 2.73 162nd 34th 3rd -1
Average 3.22 68th 11th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.