Findings for PPC in Birmingham

Birmingham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Birmingham was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Birmingham also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Birmingham are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Birmingham keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 8% Lower in Birmingham than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Birmingham are 8% lower than in Huntsville. The average price of a click in Birmingham is $9.19.

This price difference is interesting though, given the population of Huntsville is less than Birmingham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Spokane, and found the average price of a click in Birmingham was 35% lower than in Spokane.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Birmingham

Summary PPC Stats for Birmingham for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.19 193rd 9th 3rd -4
Automotive/Vehicle Auto Insurance 15.68 162nd 7th 1st -9
Auto Parts 1.16 141st 6th 2nd -53
Dealerships 3.65 150th 9th 4th 16
Tires 2.42 208th 9th 2nd -51
Towing 9.59 13rd 1st 1st 0
Average 4.96 187th 7th 1st -13
B2B Office Furniture 3.93 125th 8th 2nd -30
Average 3.93 137th 8th 2nd NA
Entertainment/Recreation Restaurants 1.36 131st 7th 1st 7
Average 1.36 131st 7th 1st 7
Finance Mortgages 15.60 35th 3rd 1st -12
Payday Loans 20.67 27th 1st 1st 71
Average 18.98 104th 6th 1st NA
Health, Beauty & Fitness Chiropractors 7.97 131st 6th 1st 37
Dentists 6.23 253rd 12nd 2nd -19
Martial Arts 2.56 82nd 6th 1st 19
Massage Therapy 5.84 63rd 1st 1st 0
Average 6.16 254th 9th 1st -1
Home & Garden Appliance Repair 10.57 140th 6th 1st 2
Furniture 3.33 95th 5th 2nd 6
Garage Doors 6.26 192nd 7th 1st -2
Landscapers 11.19 5th 1st 1st 8
Moving Companies 15.11 128th 5th 1st -34
Pest Control 24.54 98th 6th 1st -13
Plumbers 18.45 193rd 9th 4th -18
Roofing 10.99 127th 4th 2nd -8
Self Storage Companies 51.89 1st 1st 1st 35
Windows and Doors 4.64 79th 6th 1st -12
Average 15.09 159th 3rd 1st -4
Legal Law Firms 15.93 130th 6th 3rd -10
Personal Injury Law 71.72 98th 5th 3rd 0
Average 27.08 138th 6th 3rd -3
Real Estate Apartment Rentals 2.22 73rd 4th 1st 16
Condos 0.84 180th 7th 2nd NA
New Home Developers 1.81 192nd 8th 2nd -47
Realtors 1.72 209th 11th 3rd -14
Average 1.83 193rd 9th 3rd -9
Shopping Florists 3.59 212nd 9th 2nd -29
Average 3.59 212nd 9th 2nd -29
Travel Car Rentals 4.41 22nd 1st 1st -6
Hotels 3.98 121st 6th 2nd 36
Average 4.19 62nd 3rd 2nd 15

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.