Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Huntsville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Huntsville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 18% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 18% lower than in Chattanooga. The average price of a click in Huntsville is $8.26.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 39% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 225th 11th 4th -5
Automotive/Vehicle Auto Insurance 5.49 198th 10th 3rd 0
Dealerships 3.86 92nd 6th 2nd NA
Tires 2.65 184th 10th 3rd -59
Towing 3.40 138th 7th 2nd -14
Average 3.65 236th 13rd 4th -15
B2B Office Furniture 12.03 3rd 1st 1st NA
Average 12.03 13rd 1st 1st NA
Entertainment/Recreation Restaurants 2.45 151st 8th 3rd -24
Average 2.45 151st 8th 3rd -24
Health, Beauty & Fitness Chiropractors 5.51 176th 9th 3rd -14
Cosmetic Surgery 2.64 133rd 8th 2nd NA
Dentists 6.05 264th 10th 4th -9
Massage Therapy 2.81 133rd 11th 3rd 0
Average 4.61 281st 13rd 4th -7
Home & Garden Appliance Repair 13.39 112nd 5th 3rd 14
Furniture 3.94 73rd 4th 1st -15
Garage Doors 11.11 178th 4th 1st -31
Landscapers 3.92 129th 11th 3rd -12
Moving Companies 19.67 74th 6th 1st 8
Pest Control 12.92 200th 10th 2nd 86
Plumbers 16.79 215th 11th 3rd -21
Roofing 19.68 68th 4th 1st -10
Self Storage Companies 8.80 149th 5th 3rd -14
Average 12.23 209th 9th 2nd 0
Legal Law Firms 8.31 186th 9th 3rd NA
Personal Injury Law 94.01 84th 7th 3rd NA
Average 29.73 129th 7th 2nd NA
Real Estate Apartment Rentals 1.57 126th 7th 2nd 7
Condos 1.07 150th 8th 3rd NA
New Home Developers 3.30 117th 4th 2nd 43
Realtors 2.08 103rd 6th 3rd -22
Average 2.13 123rd 7th 3rd 2
Shopping Florists 4.92 171st 8th 3rd 0
Average 4.92 171st 8th 3rd 0
Travel Car Rentals 2.34 178th 14th 4th -19
Hotels 3.85 157th 9th 2nd 0
Average 3.09 214th 13rd 3rd -10

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.