Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Mobile Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Mobile keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 64% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 64% higher than in Gulfport. The average price of a click in Mobile is $5.28.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Mobile was 45% lower than in Glendale. This suggests that perhaps prices in Mobile are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mobile


Summary PPC Stats for Mobile for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.28 249th 12nd 3rd NA
Automotive/Vehicle Auto Insurance 9.75 150th 9th 3rd 0
Auto Parts 1.39 89th 3rd 1st NA
Dealerships 4.09 68th 3rd 2nd -3
Tires 1.49 195th 11th 4th -8
Average 4.16 163rd 9th 3rd -5
B2B Office Furniture 6.88 23rd 3rd 1st -22
Printers 2.99 84th 6th 2nd -2
Average 4.94 91st 7th 2nd -8
Entertainment/Recreation Restaurants 1.23 120th 7th 1st 3
Average 1.23 120th 7th 1st 3
Finance Payday Loans 3.76 136th 10th 3rd -24
Average 3.76 174th 11th 3rd NA
Health, Beauty & Fitness Chiropractors 3.70 200th 10th 3rd 105
Dentists 2.96 275th 14th 4th NA
Massage Therapy 3.33 83rd 5th 2nd 11
Average 3.27 280th 14th 4th 7
Home & Garden Appliance Repair 28.55 3rd 1st 1st NA
Furniture 2.19 122nd 9th 3rd NA
Pest Control 28.69 65th 4th 1st NA
Plumbers 16.37 191st 8th 2nd NA
Roofing 4.20 191st 12nd 3rd NA
Self Storage Companies 13.17 61st 3rd 1st 44
Windows and Doors 1.26 108th 7th 2nd NA
Average 12.61 167th 5th 1st NA
Legal Law Firms 4.66 189th 12nd 4th NA
Average 4.66 214th 13rd 4th NA
Real Estate Apartment Rentals 1.39 118th 5th 2nd NA
Realtors 0.92 250th 13rd 4th NA
Average 1.12 233rd 12nd 4th NA
Shopping Florists 1.97 220th 10th 3rd NA
Average 1.97 220th 10th 3rd NA
Travel Car Rentals 1.73 175th 12nd 3rd -1
Hotels 2.35 195th 10th 3rd 0
Average 2.14 219th 13rd 4th -1

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.