Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Mobile are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Mobile keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 316% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 316% higher than in Gulfport. The average price of a click in Mobile is $14.19.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To understand if prices in Mobile are relatively low, we also compared prices with Glendale which has a similar population, and found the average price of a click in Mobile was 5% higher than in Glendale. This suggests that perhaps Mobile prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mobile

Summary PPC Stats for Mobile for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.19 86th 3rd 1st 6
Automotive/Vehicle Dealerships 5.00 62nd 2nd 2nd NA
Tires 2.24 212nd 10th 3rd 165
Average 3.16 244th 13rd 4th 24
B2B Office Furniture 4.61 107th 7th 1st NA
Average 4.61 125th 7th 1st NA
Entertainment/Recreation Restaurants 1.34 134th 8th 2nd -6
Average 1.34 134th 8th 2nd -6
Finance Payday Loans 5.52 149th 10th 3rd -19
Average 5.52 171st 11th 4th NA
Health, Beauty & Fitness Chiropractors 5.61 186th 8th 2nd -2
Dentists 3.75 274th 13rd 3rd -14
Massage Therapy 3.52 95th 5th 2nd -25
Average 3.98 283rd 13rd 3rd -7
Home & Garden Furniture 2.73 146th 9th 3rd -8
Plumbers 24.44 160th 3rd 1st NA
Roofing 10.85 128th 5th 3rd NA
Self Storage Companies 15.10 63rd 4th 3rd 49
Windows and Doors 2.30 92nd 7th 2nd NA
Average 11.75 209th 10th 3rd NA
Legal Law Firms 50.21 22nd 2nd 1st NA
Personal Injury Law 218.70 9th 1st 1st 0
Average 106.37 9th 1st 1st NA
Real Estate Apartment Rentals 0.64 256th 14th 4th NA
Realtors 1.31 244th 14th 4th 34
Average 1.08 264th 14th 4th 8
Shopping Florists 6.73 90th 4th 1st 27
Average 6.73 90th 4th 1st 27
Travel Car Rentals 3.74 52nd 2nd 2nd NA
Hotels 4.96 53rd 2nd 1st 31
Average 4.55 37th 1st 1st NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.