Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Mobile are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Mobile keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 44% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 44% higher than in Gulfport. The average price of a click in Mobile is $8.50.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Mobile was 26% lower than in Glendale. This suggests that perhaps prices in Mobile are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mobile

Summary PPC Stats for Mobile for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.50 221st 10th 3rd 2
Automotive/Vehicle Auto Insurance 18.64 168th 8th 2nd 29
Auto Parts 1.09 126th 5th 2nd 0
Dealerships 3.22 137th 10th 4th NA
Tires 3.07 155th 8th 2nd -23
Average 5.85 190th 10th 3rd -3
B2B Office Furniture 4.79 94th 6th 3rd NA
Printers 7.40 72nd 5th 1st 227
Average 6.53 82nd 5th 2nd NA
Entertainment/Recreation Restaurants 2.83 137th 6th 2nd -26
Average 2.83 137th 6th 2nd -26
Finance Payday Loans 5.13 120th 7th 2nd -4
Average 5.13 187th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 8.89 88th 4th 1st -2
Dentists 7.14 239th 9th 3rd 4
Massage Therapy 5.87 86th 7th 2nd -3
Average 7.01 226th 8th 3rd 0
Home & Garden Appliance Repair 40.92 1st 1st 1st 0
Furniture 2.69 172nd 13rd 4th -13
Landscapers 3.49 151st 13rd 4th NA
Pest Control 6.01 260th 14th 4th NA
Plumbers 18.59 208th 10th 2nd 7
Roofing 3.65 213rd 12nd 4th NA
Self Storage Companies 14.41 31st 1st 1st 24
Windows and Doors 6.58 74th 4th 1st NA
Average 12.20 211st 10th 3rd 3
Legal Law Firms 27.02 61st 2nd 1st NA
Average 27.02 139th 10th 4th NA
Real Estate Apartment Rentals 0.83 229th 11th 3rd 12
Realtors 0.52 263rd 14th 4th -20
Average 0.65 282nd 14th 4th -3
Shopping Florists 0.49 214th 11th 4th -34
Average 0.49 214th 11th 4th -34
Travel Car Rentals 4.04 30th 5th 2nd NA
Hotels 3.23 214th 12nd 3rd 0
Average 3.50 152nd 11th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.