Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 254th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Mobile Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Mobile keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 91% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 91% higher than in Gulfport. The average price of a click in Mobile is $6.10.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Mobile was 41% lower than in Glendale. This suggests that perhaps prices in Mobile are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mobile

Summary PPC Stats for Mobile for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.10 254th 10th 3rd 12
Automotive/Vehicle Auto Insurance 10.73 185th 9th 2nd -8
Dealerships 4.23 93rd 3rd 2nd NA
Tires 12.32 1st 1st 1st 135
Average 9.09 169th 9th 2nd 15
B2B Office Furniture 3.49 131st 8th 3rd NA
Printers 0.57 100th 6th 2nd -48
Average 2.03 168th 8th 3rd NA
Entertainment/Recreation Restaurants 0.68 204th 13rd 3rd -31
Average 0.68 204th 13rd 3rd -31
Finance Payday Loans 6.36 134th 6th 3rd 21
Average 6.36 177th 8th 3rd NA
Health, Beauty & Fitness Chiropractors 18.44 23rd 1st 1st 147
Dentists 4.45 272nd 13rd 4th 35
Massage Therapy 2.63 113rd 5th 1st -43
Average 6.18 245th 8th 3rd 21
Home & Garden Appliance Repair 41.88 1st 1st 1st 66
Furniture 1.71 203rd 12nd 3rd -17
Plumbers 2.07 255th 13rd 4th -31
Roofing 2.96 198th 11th 4th NA
Self Storage Companies 13.93 109th 6th 2nd -13
Windows and Doors 2.54 95th 7th 2nd NA
Average 10.09 247th 11th 3rd 0
Legal Law Firms 3.18 211st 12nd 4th NA
Average 3.18 232nd 12nd 4th NA
Real Estate Apartment Rentals 4.97 5th 1st 1st NA
Realtors 4.41 21st 2nd 1st 23
Average 4.60 10th 1st 1st 77
Shopping Florists 5.24 161st 10th 3rd 1
Average 5.24 161st 10th 3rd 1
Travel Car Rentals 3.15 89th 7th 2nd NA
Hotels 4.08 103rd 4th 2nd -28
Average 3.77 86th 3rd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.