Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 64th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 423% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 423% higher than in Gulfport. The average price of a click in Mobile is $14.24.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Mobile was 5% lower than in Glendale. This suggests that perhaps prices in Mobile are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mobile


Summary PPC Stats for Mobile for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.24 64th 5th 2nd 5
Automotive/Vehicle Auto Insurance 83.98 43rd 7th 2nd -23
Dealerships 3.16 123rd 7th 2nd 0
Tires 3.80 65th 2nd 2nd -29
Towing 0.38 158th 5th 2nd 0
Average 29.85 14th 6th 2nd -7
B2B Architects 0.87 94th 6th 2nd NA
Office Furniture 4.09 72nd 4th 1st -25
Printers 1.79 76th 3rd 1st 9
Average 2.25 140th 7th 1st NA
Entertainment/Recreation Restaurants 1.19 143rd 7th 2nd 29
Average 1.19 143rd 7th 2nd 29
Finance Insurance 92.40 12nd 4th 2nd 0
Payday Loans 4.46 133rd 9th 3rd -37
Average 54.12 10th 2nd 1st -6
Health, Beauty & Fitness Chiropractors 4.84 161st 9th 2nd -8
Cosmetic Surgery 5.27 92nd 6th 2nd NA
Dentists 4.63 269th 14th 4th 13
Massage Therapy 6.49 52nd 4th 1st 70
Average 5.08 255th 12nd 2nd 6
Home & Garden Appliance Repair 17.37 28th 2nd 1st 62
Furniture 2.15 134th 7th 2nd 0
Home Security 14.97 89th 6th 1st -22
Moving Companies 7.90 226th 13rd 4th 17
Plumbers 17.23 178th 7th 2nd 28
Self Storage Companies 10.61 139th 5th 2nd 4
Windows and Doors 1.65 104th 9th 3rd NA
Average 12.65 189th 8th 2nd 6
Legal Law Firms 13.43 82nd 4th 1st NA
Personal Injury Law 82.33 79th 6th 2nd 0
Average 27.21 106th 7th 3rd NA
Real Estate Apartment Rentals 1.56 125th 9th 3rd 127
Realtors 1.36 231st 14th 4th 2
Average 1.45 242nd 14th 4th 25
Shopping Florists 2.64 212nd 12nd 4th 0
Average 2.64 211st 12nd 4th 0
Travel Car Rentals 3.00 118th 6th 1st 1
Hotels 2.66 177th 10th 3rd -1
Average 2.83 182nd 9th 2nd 0

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.