Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 51% higher than in Gulfport. The average price of a click in Mobile is $6.65.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Mobile was 19% lower than in Glendale. This suggests that perhaps prices in Mobile are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mobile

Summary PPC Stats for Mobile for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.65 235th 10th 3rd 2
Automotive/Vehicle Auto Insurance 19.44 178th 10th 2nd 43
Auto Parts 0.89 152nd 10th 2nd 0
Dealerships 3.46 142nd 5th 1st NA
Tires 4.02 90th 4th 1st -36
Average 8.55 174th 10th 2nd 2
B2B Office Furniture 3.62 120th 8th 2nd NA
Printers 1.52 94th 6th 2nd 83
Average 2.57 156th 8th 2nd NA
Entertainment/Recreation Restaurants 0.88 171st 9th 2nd 40
Average 0.88 171st 9th 2nd 40
Finance Payday Loans 4.44 137th 8th 3rd -21
Average 4.44 172nd 9th 3rd NA
Health, Beauty & Fitness Chiropractors 5.09 207th 10th 3rd -36
Dentists 4.88 265th 14th 4th 1
Massage Therapy 6.18 59th 2nd 1st 145
Average 5.35 271st 12nd 3rd 11
Home & Garden Furniture 1.63 206th 12nd 4th -2
Roofing 4.61 194th 12nd 4th NA
Self Storage Companies 12.38 138th 8th 3rd -8
Windows and Doors 2.36 91st 7th 2nd NA
Average 5.83 271st 12nd 4th 0
Legal Law Firms 28.45 33rd 1st 1st NA
Personal Injury Law 8.62 132nd 10th 3rd 0
Average 23.49 133rd 8th 1st NA
Real Estate Apartment Rentals 0.82 248th 14th 4th NA
Realtors 0.93 260th 14th 4th -8
Average 0.90 277th 14th 4th -4
Shopping Florists 2.67 215th 11th 4th -25
Average 2.67 215th 11th 4th -25
Travel Car Rentals 3.35 76th 6th 2nd NA
Hotels 3.71 104th 5th 3rd -7
Average 3.59 93rd 5th 3rd NA

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.