Findings for PPC in Mobile

Mobile Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mobile was the 110th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Mobile also ranks amongst the least expensive cities in Alabama, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Mobile Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Mobile keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 360% Higher in Mobile than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mobile are 360% higher than in Gulfport. The average price of a click in Mobile is $12.02.

This price difference is understandable though, given the population of Gulfport is less than Mobile, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mobile


Summary PPC Stats for Mobile for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.02 110th 5th 1st 11
Automotive/Vehicle Auto Insurance 32.52 136th 9th 4th 32
Auto Parts 1.32 124th 7th 2nd 0
Dealerships 1.80 219th 13rd 3rd -6
Tires 2.04 186th 9th 3rd -50
Average 6.92 148th 9th 4th -2
B2B Office Furniture 4.11 62nd 3rd 1st 0
Printers 4.51 77th 3rd 1st 76
Average 4.31 90th 4th 1st 25
Entertainment/Recreation Restaurants 3.50 14th 1st 1st 328
Average 3.50 14th 1st 1st 328
Finance Insurance 31.05 84th 6th 1st 0
Payday Loans 6.71 116th 9th 3rd 66
Average 14.82 116th 6th 1st 11
Health, Beauty & Fitness Chiropractors 3.95 198th 9th 3rd -19
Cosmetic Surgery 5.29 92nd 6th 2nd NA
Dentists 3.42 280th 14th 4th -7
Massage Therapy 6.50 51st 4th 1st 0
Average 4.28 274th 14th 4th -4
Home & Garden Furniture 3.07 63rd 4th 2nd 2
Pest Control 11.35 209th 11th 3rd 0
Plumbers 45.30 58th 1st 1st 54
Roofing 6.64 180th 9th 2nd 0
Self Storage Companies 11.31 143rd 7th 2nd 4
Windows and Doors 1.42 102nd 8th 2nd NA
Average 10.54 224th 10th 3rd 6
Legal Law Firms 5.43 166th 9th 3rd NA
Personal Injury Law 253.60 4th 1st 1st 0
Average 88.15 10th 1st 1st NA
Real Estate Apartment Rentals 0.94 226th 13rd 3rd -10
Realtors 1.96 185th 12nd 4th 45
Average 1.62 221st 12nd 4th 11
Shopping Florists 4.30 186th 9th 3rd 31
Average 4.30 186th 9th 3rd 31
Travel Car Rentals 2.55 164th 10th 3rd -3
Hotels 2.86 176th 12nd 4th 9
Average 2.75 203rd 12nd 4th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.