Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 251st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 46% lower than in Columbus. The average price of a click in Montgomery is $5.00.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 58% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Montgomery

Summary PPC Stats for Montgomery for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.00 251st 12nd 4th NA
Automotive/Vehicle Auto Insurance 52.42 104th 8th 3rd NA
Dealerships 2.33 173rd 10th 3rd NA
Average 27.38 18th 7th 3rd NA
B2B Architects 1.62 68th 3rd 1st NA
Average 1.62 153rd 9th 3rd NA
Entertainment/Recreation Restaurants 0.52 225th 14th 4th -29
Average 0.52 225th 14th 4th -29
Finance Payday Loans 5.12 130th 8th 2nd NA
Average 5.12 157th 10th 4th NA
Health, Beauty & Fitness Chiropractors 0.27 230th 12nd 4th -47
Dentists 6.68 239th 10th 2nd 13
Massage Therapy 0.60 128th 9th 3rd 0
Average 4.18 268th 13rd 3rd -1
Home & Garden Landscapers 3.07 118th 6th 3rd NA
Moving Companies 8.47 223rd 12nd 3rd -5
Pest Control 4.12 241st 11th 3rd -23
Roofing 0.62 200th 11th 3rd -22
Self Storage Companies 7.45 222nd 11th 4th 11
Average 5.20 280th 13rd 4th -2
Legal Law Firms 4.30 190th 11th 4th NA
Average 4.30 217th 12nd 4th NA
Real Estate Apartment Rentals 1.13 191st 13rd 4th 1
Condos 0.91 157th 6th 1st NA
New Home Developers 4.11 80th 4th 1st 56
Realtors 3.04 101st 5th 1st 34
Average 2.62 117th 6th 2nd 19
Shopping Florists 5.30 129th 8th 2nd -3
Average 5.30 106th 6th 2nd -2
Travel Car Rentals 2.46 175th 12nd 3rd NA
Hotels 3.41 103rd 5th 1st 13
Average 3.09 146th 6th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.