Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Montgomery Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Montgomery keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 64% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 64% lower than in Columbus. The average price of a click in Montgomery is $4.84.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 63% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Montgomery


Summary PPC Stats for Montgomery for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.84 267th 11th 4th NA
Automotive/Vehicle Dealerships 2.21 221st 14th 4th NA
Tires 3.56 119th 5th 2nd 31
Average 3.11 237th 12nd 4th NA
Entertainment/Recreation Restaurants 0.66 202nd 11th 3rd 114
Average 0.66 202nd 11th 3rd 114
Health, Beauty & Fitness Chiropractors 6.72 167th 7th 1st 7
Dentists 9.87 181st 3rd 1st 159
Average 9.08 172nd 2nd 1st 48
Home & Garden Furniture 2.62 119th 7th 2nd 24
Plumbers 17.06 190th 5th 2nd 16
Roofing 5.31 185th 10th 3rd NA
Self Storage Companies 8.94 209th 12nd 4th NA
Average 10.20 229th 8th 3rd 4
Legal Law Firms 2.66 218th 13rd 4th NA
Average 2.66 235th 13rd 4th NA
Real Estate Apartment Rentals 0.98 231st 13rd 3rd -2
Condos 0.08 231st 12nd 3rd NA
New Home Developers 4.05 82nd 5th 1st 45
Realtors 2.59 114th 7th 3rd -9
Average 1.98 177th 8th 3rd 5
Shopping Florists 8.67 12nd 1st 1st 28
Average 8.67 12nd 1st 1st 28
Travel Car Rentals 3.39 72nd 4th 1st NA
Hotels 3.86 94th 4th 2nd 0
Average 3.70 81st 4th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.