Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 253rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 57% lower than in Columbus. The average price of a click in Montgomery is $5.50.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 59% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Montgomery


Summary PPC Stats for Montgomery for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.50 253rd 12nd 4th 3
Automotive/Vehicle Auto Insurance 50.68 103rd 6th 1st -1
Dealerships 1.58 227th 14th 4th -11
Average 26.13 16th 4th 1st -3
Entertainment/Recreation Restaurants 0.82 209th 13rd 4th 40
Average 0.82 209th 13rd 4th 40
Finance Payday Loans 2.87 141st 11th 4th -22
Average 2.87 170th 11th 4th -4
Health, Beauty & Fitness Dentists 6.97 233rd 5th 2nd 0
Massage Therapy 0.60 129th 9th 3rd 0
Average 5.38 266th 12nd 3rd 0
Home & Garden Appliance Repair 7.38 174th 8th 3rd 0
Furniture 1.91 201st 12nd 4th NA
Pest Control 5.25 240th 13rd 4th 9
Roofing 2.96 201st 12nd 4th 94
Self Storage Companies 10.75 156th 8th 3rd 29
Average 5.84 279th 13rd 4th 14
Real Estate Apartment Rentals 0.76 250th 14th 4th -11
New Home Developers 3.34 129th 6th 3rd -13
Realtors 2.07 173rd 11th 3rd -10
Average 2.06 169th 10th 3rd -8
Shopping Florists 5.58 133rd 6th 1st 2
Average 5.58 133rd 6th 1st 2
Travel Car Rentals 2.44 171st 12nd 4th NA
Hotels 3.40 135th 9th 3rd 0
Average 3.08 162nd 10th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.