Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 65% lower than in Columbus. The average price of a click in Montgomery is $5.24.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 17% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Montgomery

Summary PPC Stats for Montgomery for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.24 250th 13rd 4th NA
Automotive/Vehicle Auto Insurance 38.58 133rd 8th 2nd NA
Auto Parts 1.38 90th 4th 2nd NA
Dealerships 2.40 180th 11th 3rd NA
Tires 8.94 1st 1st 1st NA
Average 12.83 106th 8th 2nd NA
Entertainment/Recreation Restaurants 1.12 137th 8th 2nd 73
Average 1.12 137th 8th 2nd 73
Finance Payday Loans 5.06 118th 7th 1st NA
Average 5.06 166th 8th 1st NA
Health, Beauty & Fitness Dentists 6.98 218th 7th 2nd NA
Average 6.98 192nd 7th 2nd 19
Home & Garden Furniture 1.96 145th 11th 4th NA
Landscapers 9.43 14th 1st 1st NA
Pest Control 23.82 114th 9th 2nd NA
Roofing 1.87 203rd 13rd 4th NA
Self Storage Companies 2.87 272nd 14th 4th 1
Average 6.97 266th 14th 4th NA
Legal Law Firms 9.30 130th 6th 2nd NA
Average 9.30 190th 12nd 3rd NA
Real Estate Apartment Rentals 0.78 198th 12nd 3rd NA
Condos 0.59 175th 10th 3rd NA
New Home Developers 3.27 89th 4th 1st NA
Realtors 1.93 145th 9th 3rd NA
Average 1.70 157th 8th 3rd NA
Shopping Florists 1.91 221st 11th 4th NA
Average 1.91 221st 11th 4th NA
Travel Car Rentals 1.28 199th 14th 4th NA
Hotels 2.94 139th 6th 2nd 0
Average 2.39 185th 9th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.