Findings for PPC in Anchorage

Anchorage Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anchorage was the 111st least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Anchorage also ranks amongst the least expensive cities in Alaska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Anchorage are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Anchorage keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 5% Lower in Anchorage than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anchorage are 5% lower than in Round Rock. The average price of a click in Anchorage is $12.63.

This price difference is interesting though, given the population of Round Rock is less than Anchorage.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Plano, and found the average price of a click in Anchorage was 27% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Anchorage

Summary PPC Stats for Anchorage for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.63 111st 31st 1st 6
Automotive/Vehicle Auto Insurance 78.31 54th 12nd 1st 74
Auto Parts 1.22 136th 43rd 1st 53
Dealerships 4.64 84th 17th 1st NA
Tires 3.15 171st 56th 1st 53
Towing 5.37 52nd 16th 1st -36
Average 22.42 44th 8th 1st 21
B2B Office Furniture 3.12 140th 42nd 1st -38
Printers 8.63 43rd 15th 1st 3
Average 5.87 98th 29th 1st NA
Entertainment/Recreation Restaurants 1.71 91st 29th 1st 36
Average 1.71 91st 29th 1st 36
Finance Credit Counselling 11.39 62nd 19th 1st NA
Insurance 59.58 27th 8th 1st NA
Payday Loans 9.47 104th 38th 1st 7
Average 22.48 88th 19th 1st NA
Health, Beauty & Fitness Chiropractors 22.05 10th 4th 1st -4
Cosmetic Surgery 3.90 109th 30th 1st -34
Dentists 25.01 3rd 1st 1st 23
Martial Arts 3.53 60th 16th 1st -34
Massage Therapy 22.22 7th 2nd 1st 120
Optometrists 6.86 46th 19th 1st NA
Average 17.38 11th 3rd 1st 13
Home & Garden Appliance Repair 9.83 153rd 50th 1st -18
Furniture 2.87 130th 47th 1st -15
Garage Doors 14.36 148th 65th 1st 23
Landscapers 5.61 48th 11th 1st -13
Moving Companies 16.56 113rd 32nd 1st -16
Pest Control 6.16 249th 78th 1st 2
Plumbers 9.93 217th 71st 1st -14
Roofing 19.89 54th 6th 1st 45
Self Storage Companies 7.23 217th 75th 1st -38
Windows and Doors 1.75 94th 21st 1st NA
Average 11.02 221st 74th 1st -4
Legal Family Law 4.52 89th 27th 1st NA
Law Firms 21.48 90th 16th 1st NA
Real Estate Lawyers 21.03 8th 2nd 1st 49
Average 17.18 174th 42nd 1st NA
Real Estate Apartment Rentals 1.95 95th 19th 1st 10
Condos 2.82 45th 6th 1st 23
New Home Developers 1.47 200th 73rd 1st NA
Realtors 5.65 6th 3rd 1st 26
Average 3.53 39th 7th 1st 13
Shopping Florists 5.29 165th 55th 1st -17
Average 5.29 165th 55th 1st -17
Travel Car Rentals 3.50 72nd 22nd 1st 5
Hotels 5.34 38th 11th 1st 11
Average 4.42 46th 14th 1st 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.