Findings for PPC in Anchorage

Anchorage Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anchorage was the 92nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Anchorage also ranks amongst the least expensive cities in Alaska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Anchorage Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Anchorage keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 9% Higher in Anchorage than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anchorage are 9% higher than in Round Rock. The average price of a click in Anchorage is $13.99.

This price difference is understandable though, given the population of Round Rock is less than Anchorage, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Plano, and found the average price of a click in Anchorage was 27% lower than in Plano. This suggests that perhaps prices in Anchorage are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anchorage

Summary PPC Stats for Anchorage for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.99 92nd 27th 1st 11
Automotive/Vehicle Auto Insurance 92.66 42nd 12nd 1st 16
Auto Parts 1.43 123rd 47th 1st -34
Dealerships 4.73 66th 16th 1st NA
Tires 2.89 159th 55th 1st -13
Towing 4.60 99th 37th 1st -23
Average 25.82 40th 9th 1st -8
B2B Office Furniture 2.08 147th 50th 1st -30
Printers 10.99 25th 8th 1st -25
Average 8.02 41st 12nd 1st NA
Entertainment/Recreation Restaurants 1.58 77th 30th 1st 36
Average 1.58 77th 30th 1st 36
Finance Credit Counselling 12.75 60th 20th 1st NA
Insurance 88.18 17th 7th 1st NA
Payday Loans 8.46 113rd 42nd 1st 17
Average 29.46 62nd 19th 1st NA
Health, Beauty & Fitness Chiropractors 27.25 7th 2nd 1st 24
Cosmetic Surgery 8.46 67th 26th 1st 70
Dentists 23.79 4th 3rd 1st 22
Martial Arts 9.50 4th 2nd 1st 23
Massage Therapy 8.23 40th 11th 1st 455
Optometrists 3.14 110th 34th 1st 12
Average 16.42 15th 6th 1st 70
Home & Garden Appliance Repair 17.28 79th 35th 1st 38
Furniture 3.88 43rd 18th 1st 18
Garage Doors 10.10 166th 65th 1st -7
Landscapers 0.81 181st 58th 1st -30
Moving Companies 18.73 98th 33rd 1st 2
Pest Control 13.10 196th 72nd 1st 28
Plumbers 7.50 235th 74th 1st -24
Roofing 8.60 151st 36th 1st 9
Self Storage Companies 13.78 96th 33rd 1st -25
Windows and Doors 2.34 93rd 23rd 1st NA
Average 10.23 228th 77th 1st 0
Legal Family Law 12.25 79th 23rd 1st NA
Law Firms 10.69 122nd 32nd 1st NA
Personal Injury Law 54.71 120th 35th 1st NA
Real Estate Lawyers 2.60 53rd 12nd 1st 25
Average 23.24 135th 40th 1st NA
Real Estate Apartment Rentals 1.48 160th 41st 1st 0
Condos 3.83 19th 5th 1st 20
New Home Developers 3.23 125th 37th 1st 6
Realtors 4.32 16th 4th 1st 5
Average 3.25 56th 9th 1st 7
Shopping Florists 4.89 169th 55th 1st -17
Average 4.89 169th 55th 1st -17
Travel Car Rentals 3.22 90th 23rd 1st -30
Hotels 4.30 66th 19th 1st 3
Average 3.76 77th 19th 1st -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.