Findings for PPC in Anchorage

Anchorage Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anchorage was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Anchorage also ranks amongst the least expensive cities in Alaska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Anchorage than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anchorage are 16% lower than in Round Rock. The average price of a click in Anchorage is $9.10.

This price difference is interesting though, given the population of Round Rock is less than Anchorage.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Plano, and found the average price of a click in Anchorage was 36% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anchorage

Summary PPC Stats for Anchorage for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.10 149th 44th 1st 4
Automotive/Vehicle Auto Insurance 56.26 90th 23rd 1st 93
Auto Parts 0.99 135th 61st 1st -32
Dealerships 2.18 198th 54th 1st -6
Tires 1.30 196th 70th 1st -46
Towing 2.32 115th 38th 1st -1
Average 14.37 96th 26th 1st 7
B2B Office Furniture 3.89 90th 20th 1st 11
Printers 4.77 77th 21st 1st -28
Average 4.33 108th 29th 1st -6
Entertainment/Recreation Restaurants 1.14 135th 40th 1st -2
Average 1.14 135th 40th 1st -2
Finance Insurance 54.98 36th 14th 1st NA
Mortgages 6.46 54th 11th 1st NA
Payday Loans 4.69 127th 45th 1st 0
Average 17.71 104th 27th 1st NA
Health, Beauty & Fitness Chiropractors 22.63 7th 2nd 1st 50
Cosmetic Surgery 4.14 95th 26th 1st NA
Dentists 16.21 19th 6th 1st 2
Martial Arts 4.00 15th 6th 1st -45
Massage Therapy 8.64 31st 8th 1st -22
Optometrists 4.48 54th 19th 1st -8
Average 12.61 23rd 4th 1st -2
Home & Garden Appliance Repair 6.26 155th 53rd 1st NA
Furniture 2.41 93rd 12nd 1st NA
Garage Doors 8.68 152nd 62nd 1st -9
Landscapers 4.45 98th 20th 1st 45
Moving Companies 14.27 88th 26th 1st 15
Pest Control 8.79 242nd 73rd 1st NA
Plumbers 10.73 220th 75th 1st 59
Roofing 4.94 186th 48th 1st 3
Self Storage Companies 7.28 203rd 71st 1st 40
Windows and Doors 2.99 91st 24th 1st NA
Average 7.16 261st 80th 1st NA
Legal Family Law 10.63 77th 22nd 1st NA
Law Firms 12.57 92nd 19th 1st NA
Personal Injury Law 57.51 111st 22nd 1st NA
Average 20.78 141st 33rd 1st NA
Real Estate Apartment Rentals 1.17 139th 39th 1st 4
Condos 2.49 28th 5th 1st NA
New Home Developers 2.03 171st 58th 1st NA
Realtors 4.00 12nd 3rd 1st 13
Average 2.58 67th 12nd 1st 3
Shopping Florists 5.37 115th 32nd 1st -1
Average 5.37 115th 32nd 1st -1
Travel Car Rentals 4.86 5th 2nd 1st -1
Hotels 4.22 34th 9th 1st -1
Average 4.54 7th 2nd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.