Findings for PPC in Anchorage

Anchorage Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anchorage was the 130th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Anchorage also ranks amongst the least expensive cities in Alaska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Anchorage than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anchorage are 0% lower than in Round Rock. The average price of a click in Anchorage is $10.95.

This price difference is interesting though, given the population of Round Rock is less than Anchorage.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Plano, and found the average price of a click in Anchorage was 27% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anchorage

Summary PPC Stats for Anchorage for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.95 130th 37th 1st 6
Automotive/Vehicle Auto Insurance 62.32 72nd 13rd 1st -14
Auto Parts 1.25 133rd 40th 1st 35
Dealerships 3.15 127th 27th 1st 11
Tires 2.62 159th 55th 1st 63
Towing 3.71 90th 26th 1st -16
Average 13.62 106th 20th 1st 9
B2B Office Furniture 3.24 97th 28th 1st 4
Printers 15.85 4th 3rd 1st 92
Average 9.54 18th 8th 1st 32
Entertainment/Recreation Restaurants 1.76 95th 24th 1st 3
Average 1.76 95th 24th 1st 3
Finance Insurance 41.53 60th 13rd 1st 50
Mortgages 6.12 53rd 13rd 1st 0
Payday Loans 4.23 138th 42nd 1st -53
Average 19.73 100th 23rd 1st 19
Health, Beauty & Fitness Chiropractors 16.24 21st 3rd 1st -15
Cosmetic Surgery 4.47 98th 24th 1st 0
Dentists 21.12 10th 6th 1st -4
Martial Arts 4.94 19th 6th 1st 0
Massage Therapy 6.69 49th 12nd 1st 0
Optometrists 2.53 108th 33rd 1st NA
Average 12.91 38th 10th 1st -3
Home & Garden Appliance Repair 11.02 143rd 48th 1st 9
Furniture 2.98 73rd 19th 1st 17
Garage Doors 11.36 147th 62nd 1st 0
Landscapers 4.52 92nd 22nd 1st -3
Moving Companies 17.61 110th 36th 1st 2
Pest Control 7.00 233rd 73rd 1st 35
Plumbers 12.47 209th 70th 1st 33
Roofing 5.72 188th 44th 1st -21
Self Storage Companies 17.43 30th 8th 1st 44
Average 12.63 187th 66th 1st 10
Legal Family Law 4.37 90th 24th 1st NA
Law Firms 17.83 52nd 9th 1st NA
Personal Injury Law 58.52 118th 28th 1st NA
Average 20.12 149th 36th 1st NA
Real Estate Apartment Rentals 1.04 216th 59th 1st -17
Condos 2.53 66th 15th 1st 9
New Home Developers 1.56 196th 71st 1st -20
Realtors 4.08 22nd 5th 1st 19
Average 2.52 123rd 29th 1st 0
Shopping Florists 6.10 105th 30th 1st 11
Average 6.10 105th 30th 1st 11
Travel Car Rentals 4.28 39th 15th 1st 11
Hotels 4.28 60th 18th 1st 21
Average 4.28 46th 14th 1st 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.