Findings for PPC in Anchorage

Anchorage Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anchorage was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Anchorage also ranks amongst the least expensive cities in Alaska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Anchorage are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Anchorage keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Lower in Anchorage than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anchorage are 19% lower than in Round Rock. The average price of a click in Anchorage is $13.78.

This price difference is interesting though, given the population of Round Rock is less than Anchorage.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Plano, and found the average price of a click in Anchorage was 28% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Anchorage

Summary PPC Stats for Anchorage for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.78 96th 23rd 1st 2
Automotive/Vehicle Auto Insurance 47.14 103rd 18th 1st -40
Auto Parts 1.51 99th 31st 1st -33
Dealerships 3.60 109th 21st 1st NA
Tires 3.64 111st 35th 1st -3
Towing 3.83 118th 40th 1st 15
Average 14.20 105th 16th 1st -11
B2B Office Furniture 4.03 118th 36th 1st -22
Printers 7.52 69th 23rd 1st -7
Average 5.19 118th 36th 1st NA
Entertainment/Recreation Restaurants 2.44 152nd 38th 1st 43
Average 2.44 152nd 38th 1st 43
Finance Credit Counselling 27.90 14th 5th 1st NA
Insurance 27.95 98th 25th 1st NA
Payday Loans 5.39 114th 46th 1st -3
Average 16.66 108th 26th 1st NA
Health, Beauty & Fitness Chiropractors 20.55 4th 1st 1st -11
Cosmetic Surgery 2.86 129th 34th 1st -16
Dentists 21.93 9th 3rd 1st 21
Martial Arts 5.02 33rd 12nd 1st 10
Massage Therapy 8.99 46th 9th 1st -12
Optometrists 6.44 39th 12nd 1st 4
Average 13.57 18th 3rd 1st 1
Home & Garden Appliance Repair 13.11 117th 44th 1st 142
Furniture 7.86 4th 2nd 1st -3
Garage Doors 12.98 163rd 63rd 1st 15
Landscapers 10.55 7th 2nd 1st 9
Moving Companies 13.28 145th 48th 1st -21
Pest Control 7.30 250th 77th 1st 5
Plumbers 11.28 244th 78th 1st -38
Roofing 8.93 173rd 41st 1st -7
Self Storage Companies 11.27 85th 26th 1st -12
Windows and Doors 3.90 91st 22nd 1st NA
Average 10.40 233rd 73rd 1st 9
Legal Family Law 11.06 103rd 32nd 1st NA
Law Firms 24.07 76th 18th 1st 10
Personal Injury Law 109.61 64th 13rd 1st NA
Real Estate Lawyers 6.87 46th 10th 1st 0
Average 45.41 67th 15th 1st 7
Real Estate Apartment Rentals 1.48 139th 33rd 1st 0
Condos 2.98 18th 3rd 1st -11
New Home Developers 5.71 37th 6th 1st NA
Realtors 3.89 14th 2nd 1st -19
Average 3.08 48th 7th 1st -3
Shopping Florists 5.96 137th 44th 1st -10
Average 5.96 137th 44th 1st -10
Travel Car Rentals 3.01 108th 33rd 1st 8
Hotels 8.64 2nd 1st 1st 0
Average 5.82 7th 3rd 1st 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.