Findings for PPC in Chandler

Chandler Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chandler was the 124th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Chandler also ranks amongst the least expensive cities in Arizona, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 15% Higher in Chandler than Gilbert

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chandler are 15% higher than in Gilbert. The average price of a click in Chandler is $10.19.

This price difference is understandable though, given the population of Gilbert is less than Chandler, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, St. Petersburg, and found the average price of a click in Chandler was 7% lower than in St. Petersburg. This suggests that perhaps prices in Chandler are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chandler

Summary PPC Stats for Chandler for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.19 124th 30th 7th 4
Automotive/Vehicle Auto Parts 1.46 79th 36th 4th NA
Dealerships 4.14 63rd 28th 5th NA
Tires 2.73 141st 40th 4th NA
Towing 2.17 120th 33rd 5th NA
Average 2.63 223rd 59th 8th NA
Entertainment/Recreation Restaurants 0.70 192nd 53rd 7th 83
Average 0.70 192nd 53rd 7th 83
Finance Payday Loans 7.15 93rd 32nd 4th NA
Average 7.15 152nd 48th 6th NA
Health, Beauty & Fitness Chiropractors 4.32 177th 53rd 10th 47
Dentists 12.99 57th 17th 4th 0
Massage Therapy 5.35 56th 14th 2nd -14
Optometrists 3.81 72nd 25th 4th 5
Average 8.72 106th 31st 6th 4
Home & Garden Furniture 2.53 81st 21st 2nd NA
Garage Doors 45.56 13rd 4th 2nd NA
Landscapers 3.64 125th 38th 5th NA
Moving Companies 16.66 59th 14th 5th NA
Pest Control 27.10 78th 8th 4th NA
Plumbers 53.14 45th 13rd 3rd 22
Roofing 12.06 91st 32nd 3rd NA
Self Storage Companies 11.83 84th 19th 6th -27
Average 23.72 23rd 9th 2nd NA
Real Estate Apartment Rentals 3.92 3rd 1st 1st 88
Condos 1.93 62nd 20th 7th NA
New Home Developers 4.42 47th 15th 6th 1
Realtors 3.11 41st 13rd 7th NA
Average 3.37 18th 4th 2nd 13
Travel Car Rentals 3.29 34th 7th 2nd NA
Hotels 3.41 90th 34th 7th -1
Average 3.37 57th 20th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.