Findings for PPC in Chandler

Chandler Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chandler was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Chandler also ranks amongst the least expensive cities in Arizona, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Chandler than Gilbert

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chandler are 1% higher than in Gilbert. The average price of a click in Chandler is $9.79.

This price difference is understandable though, given the population of Gilbert is less than Chandler, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, St. Petersburg, and found the average price of a click in Chandler was 11% lower than in St. Petersburg. This suggests that perhaps prices in Chandler are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chandler

Summary PPC Stats for Chandler for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.79 147th 37th 7th 4
Automotive/Vehicle Auto Parts 1.79 83rd 40th 3rd -2
Dealerships 6.60 9th 6th 2nd NA
Towing 4.99 59th 11th 3rd 31
Average 4.46 168th 49th 7th 4
Entertainment/Recreation Restaurants 0.90 179th 51st 7th 1
Average 0.90 179th 51st 7th 1
Health, Beauty & Fitness Acupuncture 1.77 112nd 29th 4th -21
Chiropractors 2.67 213rd 67th 10th 0
Cosmetic Surgery 7.41 66th 21st 4th NA
Dentists 13.03 80th 25th 4th -3
Optometrists 3.44 88th 34th 6th 82
Average 7.23 185th 54th 8th 5
Home & Garden Furniture 2.12 137th 42nd 6th 21
Garage Doors 46.15 23rd 5th 3rd -4
Interior Designers 3.25 70th 21st 3rd NA
Landscapers 3.03 122nd 38th 6th -19
Moving Companies 27.75 11th 4th 4th 4
Pest Control 16.54 152nd 24th 7th -25
Plumbers 66.74 29th 8th 3rd 25
Roofing 13.58 91st 25th 2nd 11
Self Storage Companies 13.61 75th 15th 3rd 35
Average 20.56 63rd 17th 5th 3
Legal Law Firms 9.09 125th 39th 6th NA
Average 9.09 180th 48th 8th NA
Real Estate Apartment Rentals 2.65 36th 6th 3rd 25
Condos 2.93 33rd 10th 6th 10
New Home Developers 5.04 45th 16th 4th 22
Property Management 11.19 7th 6th 4th -7
Realtors 4.51 26th 6th 3rd 6
Average 4.35 23rd 8th 4th 11
Shopping Florists 5.25 132nd 41st 7th 3
Average 5.25 110th 31st 7th 1
Travel Car Rentals 3.00 118th 34th 5th NA
Hotels 2.84 160th 57th 9th 54
Average 2.89 173rd 51st 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.