Findings for PPC in Chandler

Chandler Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chandler was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Chandler also ranks amongst the least expensive cities in Arizona, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Chandler than Gilbert

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chandler are 37% higher than in Gilbert. The average price of a click in Chandler is $12.31.

This price difference is understandable though, given the population of Gilbert is less than Chandler, which generally means less competition and therefore lower prices.

To understand if prices in Chandler are relatively low, we also compared prices with St. Petersburg which has a similar population, and found the average price of a click in Chandler was 14% higher than in St. Petersburg. This suggests that perhaps Chandler prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chandler

Summary PPC Stats for Chandler for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.31 115th 31st 6th 0
Automotive/Vehicle Auto Insurance 51.12 137th 47th 6th 0
Auto Parts 2.11 50th 28th 1st 387
Dealerships 5.57 39th 16th 6th NA
Tires 2.96 171st 42nd 7th -22
Towing 5.79 55th 18th 2nd 1
Average 10.37 156th 48th 6th 47
B2B Office Furniture 4.49 106th 33rd 5th -12
Average 4.49 133rd 39th 5th NA
Entertainment/Recreation Restaurants 1.32 117th 37th 6th -50
Average 1.32 117th 37th 6th -50
Finance Insurance 51.06 38th 12nd 2nd NA
Average 51.06 17th 6th 2nd NA
Health, Beauty & Fitness Chiropractors 16.13 35th 12nd 2nd -14
Dentists 15.14 71st 19th 4th -11
Massage Therapy 8.66 46th 17th 4th 54
Optometrists 1.73 131st 40th 7th -17
Average 12.90 59th 21st 5th -1
Home & Garden Appliance Repair 10.99 165th 47th 4th -13
Furniture 1.70 204th 61st 8th -36
Garage Doors 45.60 34th 8th 2nd -11
Landscapers 5.18 84th 26th 4th -16
Moving Companies 27.67 39th 11th 5th -3
Pest Control 42.14 24th 2nd 1st 46
Plumbers 37.52 85th 25th 6th -35
Roofing 11.22 134th 46th 8th -10
Self Storage Companies 15.32 85th 21st 4th 8
Average 23.41 47th 12nd 3rd -7
Legal Law Firms 1.17 231st 66th 8th NA
Average 1.17 244th 67th 8th NA
Real Estate Apartment Rentals 2.52 42nd 9th 2nd -16
Condos 3.38 23rd 5th 2nd -8
New Home Developers 5.11 34th 11th 3rd -2
Realtors 3.26 58th 17th 7th -15
Average 3.47 40th 11th 3rd -11
Shopping Florists 4.07 197th 59th 8th -16
Average 4.07 197th 59th 8th -16
Travel Car Rentals 3.54 58th 10th 2nd NA
Hotels 4.80 54th 16th 5th -11
Average 4.38 39th 9th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.