Findings for PPC in Chandler

Chandler Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chandler was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Chandler also ranks amongst the least expensive cities in Arizona, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Chandler Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Chandler keywords increased by 27% in December 2014.

Google Adwords Keyword Prices 0% Higher in Chandler than Gilbert

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chandler are 0% higher than in Gilbert. The average price of a click in Chandler is $9.59.

This price difference is understandable though, given the population of Gilbert is less than Chandler, which generally means less competition and therefore lower prices.

To understand if prices in Chandler are relatively low, we also compared prices with St. Petersburg which has a similar population, and found the average price of a click in Chandler was 14% higher than in St. Petersburg. This suggests that perhaps Chandler prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chandler

Summary PPC Stats for Chandler for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.59 157th 44th 7th 27
Automotive/Vehicle Auto Parts 0.48 166th 59th 8th -37
Dealerships 5.54 21st 11th 3rd -6
Tires 14.59 1st 1st 1st 0
Average 6.87 149th 46th 6th -6
B2B Office Furniture 1.73 131st 41st 5th 0
Average 1.73 138th 41st 5th 0
Entertainment/Recreation Restaurants 3.70 9th 3rd 1st 1042
Average 3.70 9th 3rd 1st 1042
Health, Beauty & Fitness Chiropractors 16.15 22nd 5th 2nd 303
Cosmetic Surgery 7.43 66th 21st 4th NA
Dentists 8.61 197th 62nd 9th -8
Optometrists 3.45 91st 33rd 6th 0
Average 9.01 136th 44th 8th 28
Home & Garden Furniture 2.30 162nd 47th 7th 5
Garage Doors 43.79 18th 3rd 2nd -2
Moving Companies 25.50 35th 8th 4th -11
Pest Control 22.83 89th 10th 5th 24
Plumbers 63.39 25th 8th 2nd -2
Roofing 9.65 148th 50th 7th -7
Self Storage Companies 11.78 128th 32nd 6th -9
Average 21.29 56th 13rd 5th -1
Legal Law Firms 4.73 175th 51st 6th NA
Average 4.73 205th 57th 6th NA
Real Estate Apartment Rentals 3.00 30th 8th 3rd 17
Condos 2.87 51st 17th 7th 5
New Home Developers 5.26 48th 19th 4th 6
Realtors 3.88 31st 8th 5th 8
Average 3.72 38th 10th 4th 8
Travel Car Rentals 3.00 128th 36th 4th NA
Hotels 2.89 174th 56th 7th 1
Average 2.92 182nd 54th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.