Findings for PPC in Gilbert

Gilbert Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gilbert was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Gilbert also ranks amongst the least expensive cities in Arizona, ranking as number 8th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Lower in Gilbert than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gilbert are 1% lower than in Chandler. The average price of a click in Gilbert is $9.66.

This price differential is expected however, as Chandler has a larger population than Gilbert.

For better comparison of prices, we also compared prices with another city with a similar population, Baton Rouge, and found the average price of a click in Gilbert was 39% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gilbert

Summary PPC Stats for Gilbert for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.66 150th 38th 8th 1
Automotive/Vehicle Auto Insurance 51.26 107th 26th 4th 0
Dealerships 3.11 127th 44th 7th NA
Tires 2.35 162nd 44th 5th -17
Average 18.91 59th 13rd 1st -4
Entertainment/Recreation Restaurants 0.69 203rd 63rd 9th 52
Average 0.69 203rd 63rd 9th 52
Health, Beauty & Fitness Chiropractors 10.10 53rd 15th 2nd -25
Dentists 11.24 120th 37th 8th -8
Average 10.78 53rd 15th 2nd -5
Home & Garden Appliance Repair 10.60 115th 29th 6th 0
Furniture 2.09 142nd 46th 7th 14
Garage Doors 42.90 29th 6th 4th -9
Landscapers 5.59 48th 14th 2nd 1
Moving Companies 25.90 24th 7th 6th 44
Pest Control 19.37 132nd 17th 6th -15
Plumbers 12.01 206th 48th 8th -26
Roofing 10.99 121st 37th 5th 5
Self Storage Companies 7.74 214th 53rd 10th -7
Average 15.66 134th 30th 7th 1
Legal Law Firms 6.68 150th 48th 8th NA
Average 6.68 198th 57th 9th NA
Real Estate Apartment Rentals 2.37 55th 9th 4th 49
Condos 4.18 8th 1st 1st NA
New Home Developers 3.90 93rd 29th 8th -30
Property Management 25.63 2nd 2nd 2nd 20
Realtors 4.14 41st 14th 5th 4
Average 5.19 6th 3rd 3rd 11
Shopping Florists 6.28 84th 27th 5th 29
Average 6.28 58th 14th 2nd 14
Travel Hotels 4.12 46th 16th 3rd -8
Average 4.12 34th 5th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.