Findings for PPC in Gilbert

Gilbert Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gilbert was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Gilbert also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Gilbert than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gilbert are 27% lower than in Chandler. The average price of a click in Gilbert is $8.96.

This price differential is expected however, as Chandler has a larger population than Gilbert.

For better comparison of prices, we also compared prices with another city with a similar population, Baton Rouge, and found the average price of a click in Gilbert was 60% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gilbert

Summary PPC Stats for Gilbert for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.96 198th 54th 9th -4
Automotive/Vehicle Auto Parts 0.83 147th 55th 7th 0
Dealerships 6.72 16th 10th 4th NA
Tires 6.42 21st 6th 2nd 0
Average 4.66 211st 60th 9th 5
Entertainment/Recreation Restaurants 0.35 235th 72nd 10th -13
Average 0.35 235th 72nd 10th -13
Health, Beauty & Fitness Chiropractors 9.91 95th 29th 5th -42
Dentists 15.74 58th 16th 3rd 6
Average 13.79 38th 15th 3rd -3
Home & Garden Appliance Repair 7.41 189th 54th 7th -20
Furniture 3.08 71st 16th 2nd -10
Garage Doors 31.42 73rd 18th 6th -4
Moving Companies 16.77 134th 33rd 8th -24
Pest Control 22.62 121st 20th 5th 19
Plumbers 29.37 124th 34th 9th -35
Roofing 13.40 118th 41st 6th -12
Self Storage Companies 8.98 199th 53rd 9th 6
Average 16.15 151st 41st 9th -8
Real Estate Apartment Rentals 1.82 95th 25th 7th -7
Condos 3.08 38th 10th 5th NA
New Home Developers 5.15 32nd 10th 2nd -22
Realtors 3.82 34th 8th 3rd -12
Average 3.39 44th 13rd 4th -11
Travel Hotels 2.50 228th 69th 9th -21
Average 2.50 232nd 66th 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.