Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 113% Higher in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 113% higher than in Peoria. The average price of a click in Glendale is $13.95.

This price difference is understandable though, given the population of Peoria is less than Glendale, which generally means less competition and therefore lower prices.

To understand if prices in Glendale are relatively low, we also compared prices with Garland which has a similar population, and found the average price of a click in Glendale was 15% higher than in Garland. This suggests that perhaps Glendale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.95 th 19th 6th 7
Automotive/Vehicle Auto Brokers 1.77 th 5th 2nd 22
Auto Insurance 55.58 th 22nd 3rd 0
Dealerships 1.96 th 63rd 9th NA
Tires 0.60 th 61st 8th 0
Towing 6.14 th 7th 1st NA
Average 11.33 th 32nd 4th 0
Entertainment/Recreation Restaurants 0.83 th 58th 8th -1
Average 0.83 th 58th 8th -1
Health, Beauty & Fitness Acupuncture 1.04 th 36th 6th -70
Chiropractors 3.09 th 66th 9th -45
Cosmetic Surgery 5.80 th 27th 5th -12
Dentists 13.71 th 20th 2nd -5
Average 6.51 th 64th 10th -10
Home & Garden Appliance Repair 32.44 th 2nd 2nd 139
Furniture 2.62 th 19th 2nd 23
Garage Doors 40.41 th 7th 5th -9
Landscapers 1.13 th 56th 9th 0
Moving Companies 33.32 th 2nd 2nd 19
Plumbers 80.04 th 3rd 1st -4
Roofing 9.04 th 45th 8th NA
Self Storage Companies 14.10 th 11th 2nd 40
Average 27.41 th 2nd 1st 13
Legal Criminal Lawyers 104.50 th 2nd 2nd 0
Immigration Lawyers 27.66 th 1st 1st NA
Law Firms 7.97 th 42nd 7th NA
Personal Injury Law 23.10 th 38th 5th NA
Average 34.24 th 16th 5th NA
Real Estate Apartment Rentals 1.48 th 34th 9th 19
Condos 1.46 th 34th 8th -5
New Home Developers 2.87 th 38th 10th NA
Property Management 3.50 th 35th 8th -4
Realtors 2.29 th 48th 9th 23
Average 2.20 th 47th 10th 25
Travel Car Rentals 2.66 th 51st 7th NA
Hotels 3.11 th 50th 8th -8
Average 2.89 th 52nd 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.