Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Glendale are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Glendale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 42% Higher in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 42% higher than in Peoria. The average price of a click in Glendale is $12.15.

This price difference is understandable though, given the population of Peoria is less than Glendale, which generally means less competition and therefore lower prices.

To understand if prices in Glendale are relatively low, we also compared prices with Garland which has a similar population, and found the average price of a click in Glendale was 21% higher than in Garland. This suggests that perhaps Glendale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Glendale

Summary PPC Stats for Glendale for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.15 th 37th 7th NA
Automotive/Vehicle Auto Insurance 40.47 th 37th 6th NA
Auto Wreckers 5.04 th 1st 1st NA
Tires 3.02 th 46th 5th -11
Average 18.40 th 20th 5th NA
B2B Office Furniture 2.96 th 46th 7th NA
Average 2.96 th 50th 7th NA
Entertainment/Recreation Restaurants 2.93 th 40th 7th 0
Average 2.93 th 40th 7th 0
Finance Payday Loans 4.66 th 41st 4th NA
Average 4.66 th 55th 6th NA
Health, Beauty & Fitness Chiropractors 5.59 th 55th 10th 65
Dentists 11.69 th 37th 8th -10
Average 9.94 th 39th 7th 3
Home & Garden Furniture 5.23 th 4th 1st 3
Garage Doors 47.17 th 13rd 5th 4
Landscapers 3.54 th 49th 7th -6
Moving Companies 14.44 th 29th 7th -9
Pest Control 22.11 th 13rd 6th 6
Plumbers 63.33 th 9th 3rd NA
Roofing 13.51 th 40th 6th -4
Self Storage Companies 13.32 th 17th 7th 32
Average 25.36 th 9th 4th NA
Legal Law Firms 11.34 th 44th 6th NA
Average 11.34 th 51st 7th NA
Real Estate Apartment Rentals 3.43 th 6th 4th 9
Condos 1.19 th 38th 9th -33
New Home Developers 3.55 th 33rd 10th -24
Realtors 1.65 th 47th 10th -9
Average 2.39 th 29th 10th -12
Shopping Florists 6.03 th 39th 6th NA
Average 6.03 th 39th 6th NA
Travel Car Rentals 2.67 th 50th 6th -4
Hotels 4.63 th 30th 5th 0
Average 3.65 th 51st 7th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.