Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 107% Higher in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 107% higher than in Peoria. The average price of a click in Glendale is $11.35.

This price difference is understandable though, given the population of Peoria is less than Glendale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Garland, and found the average price of a click in Glendale was 11% lower than in Garland. This suggests that perhaps prices in Glendale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.35 th 34th 6th 3
Automotive/Vehicle Auto Insurance 45.06 th 35th 3rd 0
Auto Parts 0.92 th 55th 6th 0
Dealerships 2.68 th 56th 8th 7
Tires 3.17 th 32nd 3rd NA
Towing 3.63 th 29th 5th -14
Average 14.81 th 30th 3rd 4
Entertainment/Recreation Restaurants 1.52 th 36th 7th 17
Average 1.52 th 36th 7th 17
Finance Insurance 41.81 th 16th 1st 0
Average 41.81 th 4th 1st 0
Health, Beauty & Fitness Chiropractors 4.19 th 66th 9th 47
Cosmetic Surgery 6.33 th 25th 5th 0
Dentists 14.17 th 24th 3rd 6
Average 9.71 th 37th 7th 6
Home & Garden Appliance Repair 14.29 th 31st 5th -12
Furniture 3.31 th 6th 1st 16
Garage Doors 28.69 th 14th 7th -10
Moving Companies 21.05 th 16th 7th NA
Pest Control 19.75 th 16th 6th 0
Plumbers 59.12 th 10th 3rd -14
Roofing 14.98 th 32nd 3rd 16
Self Storage Companies 13.93 th 19th 3rd 38
Average 21.87 th 10th 4th 3
Legal Law Firms 4.53 th 53rd 8th NA
Average 4.53 th 59th 8th NA
Real Estate Apartment Rentals 1.71 th 34th 8th 24
Condos 2.29 th 26th 8th NA
New Home Developers 4.18 th 29th 10th 16
Realtors 2.03 th 54th 10th -8
Average 2.35 th 40th 10th 9
Shopping Florists 4.15 th 52nd 8th NA
Average 4.15 th 52nd 8th NA
Travel Car Rentals 2.21 th 60th 7th NA
Hotels 4.31 th 19th 4th NA
Average 3.26 th 39th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.