Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 2% lower than in Peoria. The average price of a click in Glendale is $8.30.

This price difference is interesting though, given the population of Peoria is less than Glendale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Garland, and found the average price of a click in Glendale was 51% lower than in Garland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale


Summary PPC Stats for Glendale for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.30 th 51st 10th 1
Automotive/Vehicle Auto Parts 0.72 th 57th 7th -29
Auto Wreckers 5.04 th 3rd 1st NA
Dealerships 3.17 th 55th 8th NA
Tires 1.30 th 70th 9th -31
Towing 4.58 th 30th 7th 0
Average 2.95 th 65th 8th 10
Entertainment/Recreation Restaurants 0.98 th 52nd 8th -1
Average 0.98 th 52nd 8th -1
Finance Insurance 4.81 th 35th 6th 0
Average 4.82 th 49th 7th NA
Health, Beauty & Fitness Chiropractors 7.92 th 41st 6th 25
Cosmetic Surgery 24.37 th 2nd 1st 7
Dentists 10.51 th 53rd 9th 9
Optometrists 4.20 th 29th 5th NA
Average 10.75 th 36th 8th 5
Home & Garden Appliance Repair 27.63 th 1st 1st -5
Furniture 3.18 th 10th 2nd -11
Landscapers 2.96 th 51st 7th -1
Moving Companies 20.54 th 21st 7th -11
Plumbers 54.71 th 13rd 3rd 63
Roofing 21.80 th 21st 1st 27
Self Storage Companies 17.94 th 7th 2nd -10
Average 17.96 th 34th 10th 5
Legal Family Law 17.17 th 23rd 4th NA
Law Firms 1.01 th 61st 8th NA
Average 5.05 th 59th 8th NA
Real Estate Apartment Rentals 1.39 th 46th 9th -13
Condos 1.48 th 46th 9th 32
New Home Developers 4.59 th 20th 7th NA
Realtors 2.63 th 37th 8th -6
Average 2.53 th 33rd 10th 1
Shopping Florists 3.89 th 63rd 9th -50
Average 3.89 th 63rd 9th -50
Travel Car Rentals 2.78 th 46th 4th -8
Hotels 4.15 th 20th 5th -11
Average 3.69 th 22nd 5th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.