Findings for PPC in Mesa

Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Mesa also ranks amongst the least expensive cities in Arizona, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Mesa Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Mesa keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 3% Lower in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 3% lower than in Tempe. The average price of a click in Mesa is $12.46.

This price difference is interesting though, given the population of Tempe is less than Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Virginia Beach, and found the average price of a click in Mesa was 32% lower than in Virginia Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesa

Summary PPC Stats for Mesa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.46 97th 29th 5th 11
Automotive/Vehicle Auto Insurance 39.38 127th 40th 5th 37
Auto Parts 0.52 164th 57th 7th -36
Dealerships 3.69 101st 37th 6th -2
Tires 1.08 197th 66th 8th -36
Towing 4.45 65th 18th 1st 4
Average 12.80 110th 36th 5th -2
B2B Office Furniture 1.49 133rd 42nd 6th 0
Average 1.49 140th 42nd 6th 0
Entertainment/Recreation Restaurants 0.85 203rd 63rd 10th -6
Average 0.85 203rd 63rd 10th -6
Finance Mortgages 1.64 59th 20th 3rd 0
Average 1.64 172nd 53rd 6th 0
Health, Beauty & Fitness Chiropractors 18.72 13rd 2nd 1st 172
Dentists 13.86 65th 26th 4th 21
Massage Therapy 3.81 89th 34th 4th 0
Optometrists 6.18 27th 9th 2nd NA
Average 12.22 46th 16th 1st 23
Home & Garden Appliance Repair 26.98 18th 5th 1st 17
Furniture 1.86 204th 64th 9th 10
Garage Doors 37.61 32nd 5th 3rd 297
Landscapers 2.55 141st 47th 6th -6
Moving Companies 21.41 67th 15th 6th -5
Pest Control 26.22 62nd 3rd 3rd 8
Plumbers 45.00 59th 17th 6th -31
Roofing 12.27 118th 39th 6th 4
Self Storage Companies 19.38 16th 4th 1st 30
Windows and Doors 2.54 89th 35th 4th NA
Average 23.65 34th 5th 1st 27
Legal Law Firms 17.29 55th 18th 3rd NA
Average 17.29 158th 41st 5th NA
Real Estate Apartment Rentals 1.84 109th 26th 7th 13
Condos 3.36 32nd 11th 6th NA
New Home Developers 4.84 61st 23rd 6th -12
Realtors 4.81 11th 1st 1st 11
Average 3.68 41st 12nd 5th 5
Shopping Florists 5.20 148th 44th 6th -7
Average 5.20 148th 44th 6th -7
Travel Car Rentals 2.64 160th 51st 5th 37
Hotels 2.82 178th 58th 8th -18
Average 2.73 205th 61st 8th 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.