Findings for PPC in Mesa

Mesa Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 9th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Mesa also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 14% Higher in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 14% higher than in Tempe. The average price of a click in Mesa is $16.16.

This price difference is understandable though, given the population of Tempe is less than Mesa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Virginia Beach, and found the average price of a click in Mesa was 10% lower than in Virginia Beach. This suggests that perhaps prices in Mesa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesa

Summary PPC Stats for Mesa for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.16 40th 9th 3rd 3
Automotive/Vehicle Auto Insurance 28.28 141st 41st 6th 0
Auto Parts 1.85 78th 35th 2nd 2
Dealerships 5.58 25th 15th 4th NA
Tires 1.97 187th 55th 7th -21
Towing 3.92 80th 21st 6th -21
Average 7.02 145th 42nd 6th 7
Entertainment/Recreation Restaurants 1.01 164th 45th 5th 22
Average 1.01 164th 45th 5th 22
Health, Beauty & Fitness Chiropractors 6.57 119th 41st 7th 17
Dentists 14.17 58th 19th 1st -4
Massage Therapy 3.80 90th 34th 4th -40
Optometrists 6.16 28th 9th 2nd NA
Average 10.17 71st 22nd 4th -1
Home & Garden Appliance Repair 17.73 27th 5th 3rd 20
Furniture 1.66 189th 58th 9th 1
Garage Doors 9.67 157th 42nd 9th -13
Home Security 37.86 40th 11th 2nd 0
Landscapers 3.09 117th 35th 5th -14
Moving Companies 19.53 69th 17th 7th 0
Pest Control 23.27 85th 5th 4th -34
Plumbers 69.12 23rd 7th 2nd 88
Roofing 10.88 122nd 38th 6th 4
Self Storage Companies 11.55 114th 25th 5th 14
Windows and Doors 3.94 83rd 35th 4th NA
Average 21.64 48th 10th 3rd 4
Legal Family Law 28.43 29th 10th 2nd NA
Law Firms 9.70 119th 37th 5th NA
Personal Injury Law 49.58 118th 28th 4th NA
Traffic Law 283.72 2nd 2nd 2nd NA
Average 92.86 9th 3rd 2nd NA
Real Estate Apartment Rentals 1.68 108th 25th 8th 19
Condos 3.19 24th 5th 3rd NA
New Home Developers 5.57 34th 10th 2nd 12
Property Management 8.98 14th 8th 6th 0
Realtors 4.68 21st 4th 1st 18
Average 4.14 32nd 10th 5th 17
Shopping Florists 4.99 144th 44th 8th 0
Average 4.99 124th 35th 8th 0
Travel Car Rentals 1.92 203rd 65th 9th -23
Hotels 3.52 93rd 35th 6th -6
Average 2.72 196th 60th 9th -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.