Findings for PPC in Mesa

Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Mesa also ranks amongst the least expensive cities in Arizona, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 32% lower than in Tempe. The average price of a click in Mesa is $11.66.

This price difference is interesting though, given the population of Tempe is less than Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Virginia Beach, and found the average price of a click in Mesa was 38% lower than in Virginia Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesa

Summary PPC Stats for Mesa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.66 142nd 34th 6th 4
Automotive/Vehicle Auto Parts 1.19 138th 44th 5th -13
Dealerships 7.17 9th 5th 4th NA
Tires 1.66 220th 69th 8th -29
Towing 6.15 58th 18th 5th 8
Average 3.17 233rd 62nd 7th -2
B2B Office Furniture 8.52 9th 4th 1st 45
Average 8.52 32nd 10th 2nd NA
Entertainment/Recreation Restaurants 1.08 144th 48th 7th 161
Average 1.08 144th 48th 7th 161
Finance Payday Loans 16.62 43rd 10th 2nd 7
Average 16.62 131st 38th 5th NA
Health, Beauty & Fitness Chiropractors 10.03 99th 30th 4th 15
Dentists 14.01 83rd 32nd 6th -9
Massage Therapy 3.33 104th 36th 5th NA
Optometrists 5.18 62nd 21st 3rd NA
Average 10.96 96th 34th 7th -5
Home & Garden Appliance Repair 14.51 103rd 27th 4th 23
Furniture 1.95 188th 52nd 8th 28
Garage Doors 23.80 105th 25th 8th -24
Landscapers 5.53 70th 31st 4th 44
Moving Companies 29.38 23rd 6th 5th -16
Pest Control 17.67 160th 30th 8th -2
Plumbers 32.17 111st 33rd 9th -43
Roofing 17.05 79th 34th 4th 0
Self Storage Companies 17.14 46th 10th 3rd 14
Average 18.95 106th 27th 8th 2
Legal Criminal Lawyers 86.33 14th 4th 3rd NA
Law Firms 66.12 4th 3rd 2nd NA
Average 76.23 20th 4th 1st NA
Real Estate Apartment Rentals 1.39 171st 47th 10th -28
Condos 2.32 68th 25th 7th NA
New Home Developers 4.13 77th 26th 9th 24
Realtors 3.16 67th 24th 7th -7
Average 2.68 89th 30th 9th -5
Shopping Florists 4.92 166th 54th 7th 0
Average 4.92 166th 54th 7th 0
Travel Car Rentals 2.61 160th 52nd 7th -2
Hotels 4.03 81st 22nd 6th 16
Average 3.32 133rd 40th 6th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.