Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 27% lower than in Glendale. The average price of a click in Peoria is $9.89.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 6% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Peoria

Summary PPC Stats for Peoria for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.89 174th 50th 9th 4
Automotive/Vehicle Auto Insurance 48.41 105th 34th 4th 0
Dealerships 4.25 110th 41st 7th NA
Tires 4.94 61st 16th 2nd 6
Average 19.20 66th 17th 4th 1
Entertainment/Recreation Restaurants 0.79 203rd 59th 7th -2
Average 0.79 203rd 59th 7th -2
Finance Insurance 48.76 37th 10th 1st NA
Average 48.76 13rd 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 9.61 97th 34th 4th 52
Dentists 9.26 201st 53rd 10th 29
Average 9.40 165th 47th 10th 14
Home & Garden Appliance Repair 3.00 193rd 57th 9th -24
Furniture 7.23 4th 1st 1st 64
Garage Doors 30.35 85th 21st 8th 0
Moving Companies 21.09 64th 12nd 6th 52
Pest Control 10.27 232nd 61st 10th -13
Plumbers 34.22 116th 36th 9th 0
Roofing 12.78 116th 44th 7th NA
Self Storage Companies 6.91 227th 56th 10th NA
Average 14.33 171st 44th 10th 5
Legal Law Firms 24.06 72nd 19th 6th NA
Average 24.06 152nd 41st 7th NA
Real Estate Apartment Rentals 2.39 58th 16th 7th 28
Condos 0.54 204th 57th 9th NA
New Home Developers 5.00 50th 16th 5th 7
Realtors 2.59 124th 40th 9th -6
Average 3.00 68th 21st 8th 2
Shopping Florists 7.13 71st 13rd 2nd 18
Average 7.13 71st 13rd 2nd 18
Travel Car Rentals 2.68 158th 50th 5th -5
Hotels 4.00 119th 40th 6th 22
Average 3.34 159th 53rd 7th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.