Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Peoria Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Peoria keywords increased by 29% in April 2015.

Google Adwords Keyword Prices 2% Higher in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 2% higher than in Glendale. The average price of a click in Peoria is $8.48.

This price differential is somewhat surprising however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Pembroke Pines, and found the average price of a click in Peoria was 45% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria

Summary PPC Stats for Peoria for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.48 202nd 50th 9th 29
Automotive/Vehicle Dealerships 2.83 188th 63rd 9th NA
Tires 2.77 169th 47th 5th -61
Average 2.79 255th 67th 9th -9
Entertainment/Recreation Restaurants 2.48 20th 5th 1st 52
Average 2.48 20th 5th 1st 52
Health, Beauty & Fitness Chiropractors 6.77 164th 47th 9th -73
Dentists 7.40 237th 69th 10th -4
Average 7.19 234th 66th 10th -9
Home & Garden Appliance Repair 4.81 186th 50th 9th 103
Furniture 4.42 21st 2nd 1st 9
Pest Control 21.58 133rd 21st 6th 29
Plumbers 40.85 81st 27th 8th 863
Roofing 14.23 96th 37th 5th NA
Self Storage Companies 21.82 15th 3rd 1st NA
Average 20.81 85th 23rd 6th 89
Legal Law Firms 8.34 148th 39th 5th NA
Average 8.34 200th 52nd 6th NA
Real Estate Apartment Rentals 2.35 64th 16th 4th 288
Condos 1.26 142nd 53rd 10th NA
New Home Developers 4.63 58th 19th 6th 0
Realtors 2.55 116th 39th 9th -21
Average 2.94 73rd 24th 8th 63
Shopping Florists 5.81 126th 43rd 5th 0
Average 5.81 126th 43rd 5th 0
Travel Car Rentals 2.68 151st 50th 6th 5
Hotels 3.07 163rd 50th 9th 7
Average 2.94 190th 58th 8th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.