Findings for PPC in Phoenix

Phoenix Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Phoenix was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Phoenix also ranks amongst the most expensive cities in Arizona, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Phoenix Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Phoenix keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 73% Higher in Phoenix than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Phoenix are 73% higher than in Glendale. The average price of a click in Phoenix is $24.28.

This price difference is understandable though, given the population of Glendale is less than Phoenix, which generally means less competition and therefore lower prices.

To understand if prices in Phoenix are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in Phoenix was 26% higher than in Philadelphia. This suggests that perhaps Phoenix prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Phoenix


Summary PPC Stats for Phoenix for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.28 2nd 2nd 1st 11
Automotive/Vehicle Auto Body 11.80 14th 5th 2nd 33
Auto Brokers 3.54 6th 2nd 1st 13
Auto Insurance 43.69 123rd 32nd 5th 22
Auto Parts 1.55 107th 50th 5th -5
Auto Wreckers 1.41 19th 9th 1st 18
Dealerships 7.12 7th 4th 1st 25
Driver Training 7.95 2nd 2nd 1st NA
Tires 2.42 157th 41st 3rd 1
Towing 4.25 76th 18th 5th -5
Average 11.03 124th 33rd 5th 8
B2B Architects 1.19 81st 25th 2nd -5
IT Support 29.44 24th 4th 1st 34
Office Furniture 4.28 67th 22nd 4th 2
Printers 6.45 49th 19th 3rd 17
Trade Show Displays 11.87 16th 5th 1st -24
Video Production 9.10 22nd 7th 1st -6
Average 13.19 16th 2nd 1st 5
Entertainment/Recreation Restaurants 1.87 82nd 23rd 3rd 15
Average 1.87 82nd 23rd 3rd 15
Finance Credit Counselling 30.27 10th 5th 2nd NA
Currency Exchange 3.43 6th 2nd 1st 397
Insurance 38.79 61st 15th 1st 71
Mortgages 14.95 23rd 9th 1st 76
Payday Loans 8.63 86th 28th 2nd -5
Average 20.48 74th 16th 1st 88
Health, Beauty & Fitness Acupuncture 4.50 55th 14th 2nd 22
Chiropractors 10.05 54th 16th 3rd -1
Cosmetic Surgery 11.40 27th 8th 1st -17
Dentists 12.70 88th 28th 6th 6
Jewellers 6.41 22nd 4th 1st 9
Massage Therapy 9.08 32nd 9th 2nd 2
Optometrists 5.68 34th 12nd 3rd 4
Weight Loss Surgery 14.16 13rd 3rd 2nd 5
Average 10.68 54th 16th 3rd 2
Home & Garden Appliance Repair 14.53 62nd 14th 4th 8
Electricians 19.99 26th 7th 1st 1
Furniture 2.26 123rd 36th 5th 6
Garage Doors 54.74 13rd 3rd 2nd 66
Home Security 28.38 61st 16th 4th -21
Interior Designers 4.08 52nd 14th 2nd 24
Landscapers 5.74 41st 12nd 1st -15
Mold Detection and Remova 22.88 20th 5th 1st -15
Moving Companies 27.76 10th 3rd 3rd -1
Pest Control 23.59 80th 3rd 2nd -15
Plumbers 53.12 49th 11th 4th 14
Roofing 13.50 92nd 26th 3rd 18
Self Storage Companies 13.16 83rd 19th 4th -12
Windows and Doors 6.05 57th 26th 3rd -15
Average 21.44 51st 12nd 4th 8
Legal Criminal Lawyers 116.90 5th 1st 1st 6
Disability Lawyers 24.80 8th 3rd 1st NA
Employment Lawyers 6.96 44th 10th 2nd -14
Family Law 28.62 28th 9th 1st -22
Immigration Lawyers 10.56 39th 10th 2nd 15
Law Firms 49.73 4th 3rd 1st 17
Personal Injury Law 212.00 5th 2nd 1st 6
Real Estate Lawyers 6.78 40th 11th 1st -18
Traffic Law 138.62 7th 4th 4th NA
Average 72.93 11th 4th 3rd 1
Real Estate Apartment Rentals 2.04 79th 15th 6th 1
Condos 3.02 29th 8th 4th 2
New Home Developers 6.62 18th 5th 1st 16
Property Management 18.37 4th 4th 3rd 9
Realtors 4.47 28th 8th 4th -1
Average 5.53 3rd 2nd 2nd 3
Shopping Florists 6.52 72nd 22nd 2nd -9
Average 5.99 69th 17th 3rd -5
Travel Car Rentals 3.46 70th 15th 1st 0
Hotels 3.49 97th 37th 7th -10
Average 3.47 83rd 24th 6th -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.