Findings for PPC in Scottsdale

Scottsdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Scottsdale was the 100th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Scottsdale also ranks amongst the least expensive cities in Arizona, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Scottsdale than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Scottsdale are 13% lower than in Tempe. The average price of a click in Scottsdale is $13.05.

This price difference is interesting though, given the population of Tempe is less than Scottsdale.

To understand if prices in Scottsdale align relatively, we also compared prices with North Las Vegas, which has a similar population, and found the average price of a click in Scottsdale was 38% higher than in North Las Vegas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Scottsdale

Summary PPC Stats for Scottsdale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.05 100th 28th 5th -2
Automotive/Vehicle Auto Insurance 20.27 172nd 53rd 7th -27
Auto Parts 1.47 92nd 45th 4th -3
Dealerships 6.55 20th 12nd 5th NA
Tires 3.14 160th 38th 5th -18
Towing 6.00 52nd 17th 1st -4
Average 7.14 180th 53rd 7th -5
B2B Office Furniture 5.80 57th 15th 1st -22
Printers 8.28 74th 20th 3rd -35
Average 6.62 90th 24th 3rd NA
Entertainment/Recreation Restaurants 1.61 80th 22nd 3rd -4
Average 1.61 80th 22nd 3rd -4
Finance Insurance 43.25 55th 15th 3rd 0
Average 37.60 25th 7th 3rd NA
Health, Beauty & Fitness Chiropractors 9.71 98th 31st 6th 41
Cosmetic Surgery 13.91 17th 5th 3rd -10
Dentists 14.44 82nd 23rd 7th -20
Martial Arts 2.89 63rd 16th 2nd 156
Massage Therapy 8.99 45th 16th 3rd 93
Optometrists 3.37 91st 25th 5th -53
Physiotherapy 2.10 7th 2nd 2nd 0
Average 9.98 124th 38th 9th 8
Home & Garden Appliance Repair 15.90 91st 24th 3rd -17
Furniture 2.40 138th 36th 4th -17
Garage Doors 38.00 50th 12nd 4th -16
Landscapers 3.72 115th 36th 6th -31
Moving Companies 33.67 11th 4th 3rd 15
Pest Control 35.55 37th 5th 2nd -15
Plumbers 44.15 57th 14th 4th -29
Roofing 12.75 121st 43rd 7th 0
Self Storage Companies 13.33 127th 34th 8th -12
Windows and Doors 6.71 58th 27th 3rd NA
Average 21.82 71st 16th 6th -4
Legal Family Law 43.57 20th 5th 1st NA
Law Firms 14.03 98th 31st 5th NA
Average 21.42 140th 34th 6th NA
Real Estate Apartment Rentals 3.91 12nd 3rd 1st -20
Condos 5.31 3rd 1st 1st -5
New Home Developers 4.31 66th 24th 7th -19
Realtors 4.65 15th 3rd 1st -16
Average 4.52 11th 1st 1st -14
Shopping Florists 7.01 74th 19th 3rd 1
Average 7.01 74th 19th 3rd 1
Travel Car Rentals 3.43 65th 12nd 3rd 5
Hotels 8.02 2nd 1st 1st -4
Average 5.72 8th 1st 1st 0

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.