Findings for PPC in Scottsdale

Scottsdale Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Scottsdale was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Scottsdale also ranks amongst the most expensive cities in Arizona, ranking 2nd. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 17% Higher in Scottsdale than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Scottsdale are 17% higher than in Tempe. The average price of a click in Scottsdale is $16.60.

This price difference is understandable though, given the population of Tempe is less than Scottsdale, which generally means less competition and therefore lower prices.

To understand if prices in Scottsdale are relatively low, we also compared prices with North Las Vegas which has a similar population, and found the average price of a click in Scottsdale was 98% higher than in North Las Vegas. This suggests that perhaps Scottsdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Scottsdale

Summary PPC Stats for Scottsdale for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.60 37th 8th 2nd 7
Automotive/Vehicle Auto Parts 1.36 125th 55th 6th -7
Dealerships 4.85 36th 21st 5th NA
Tires 3.91 59th 15th 1st 122
Towing 4.84 60th 12nd 4th 30
Average 4.08 176th 51st 8th 15
B2B Office Furniture 7.16 9th 2nd 1st 46
Printers 7.64 30th 10th 1st -10
Video Production 7.47 34th 12nd 2nd 0
Average 7.36 49th 14th 2nd NA
Entertainment/Recreation Restaurants 0.99 167th 48th 6th 13
Average 0.99 167th 48th 6th 13
Finance Currency Exchange 1.25 42nd 6th 2nd -33
Mortgages 4.68 52nd 20th 3rd 0
Average 2.97 166th 52nd 4th -5
Health, Beauty & Fitness Acupuncture 4.14 63rd 19th 3rd 17
Chiropractors 8.85 76th 24th 4th 3
Cosmetic Surgery 10.31 41st 11th 2nd 31
Dentists 13.36 70th 22nd 3rd 23
Jewellers 4.54 49th 14th 2nd NA
Martial Arts 0.89 97th 30th 2nd -14
Massage Therapy 12.31 18th 6th 1st 158
Optometrists 6.25 27th 8th 1st 12
Physiotherapy 3.29 5th 1st 1st 21
Average 9.76 82nd 26th 5th 26
Home & Garden Appliance Repair 14.33 66th 17th 5th -10
Electricians 15.45 39th 12nd 2nd -6
Furniture 2.39 104th 28th 4th -3
Garage Doors 37.81 41st 8th 6th 21
Home Security 64.67 7th 1st 1st 0
Interior Designers 6.23 14th 5th 1st 39
Landscapers 4.51 75th 24th 3rd 21
Mold Detection and Remova 8.77 55th 17th 3rd 0
Moving Companies 27.32 13rd 5th 5th 7
Pest Control 13.01 190th 37th 9th -29
Plumbers 50.18 57th 12nd 5th -6
Roofing 10.01 131st 40th 7th -20
Self Storage Companies 10.00 159th 36th 8th -6
Windows and Doors 7.47 48th 24th 2nd NA
Average 18.64 90th 20th 6th -1
Legal Family Law 28.36 30th 11th 3rd NA
Immigration Lawyers 2.74 102nd 30th 4th NA
Law Firms 13.97 80th 28th 3rd NA
Personal Injury Law 140.35 21st 6th 2nd NA
Traffic Law 400.23 1st 1st 1st NA
Average 117.13 5th 2nd 1st NA
Real Estate Apartment Rentals 4.63 4th 1st 1st 18
Condos 3.95 13rd 3rd 2nd 0
New Home Developers 4.33 70th 24th 6th 8
Property Management 34.53 1st 1st 1st 13
Realtors 4.61 23rd 5th 2nd -7
Average 6.21 1st 1st 1st 3
Shopping Florists 6.30 83rd 26th 4th 2
Average 5.71 84th 21st 5th 7
Travel Car Rentals 2.87 131st 42nd 6th 0
Hotels 6.46 3rd 1st 1st 31
Average 4.66 10th 2nd 1st 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.