Findings for PPC in Surprise

Surprise Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Surprise also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 0% higher than in Peoria. The average price of a click in Surprise is $6.56.

This price differential is somewhat surprising however, as Peoria has a larger population than Surprise.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Denton, and found the average price of a click in Surprise was 42% lower than in Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Surprise

Summary PPC Stats for Surprise for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.56 227th 59th 9th NA
Entertainment/Recreation Restaurants 0.53 223rd 72nd 10th -37
Average 0.53 223rd 72nd 10th -37
Health, Beauty & Fitness Chiropractors 6.28 124th 44th 8th -18
Dentists 7.74 214th 66th 10th -5
Average 7.01 191st 55th 9th -3
Home & Garden Garage Doors 34.36 50th 11th 7th 0
Landscapers 0.25 181st 59th 10th -31
Pest Control 23.53 81st 4th 3rd -17
Plumbers 10.67 213rd 52nd 10th -47
Self Storage Companies 10.20 152nd 34th 7th NA
Average 14.34 161st 37th 9th -7
Real Estate Apartment Rentals 0.72 246th 71st 10th NA
New Home Developers 3.92 92nd 28th 7th -13
Property Management 3.25 106th 38th 9th -27
Realtors 3.69 65th 24th 7th NA
Average 3.39 59th 20th 8th NA
Shopping Florists 4.65 159th 48th 9th 0
Average 4.65 147th 43rd 9th 0
Travel Car Rentals 2.07 197th 64th 8th NA
Hotels 1.99 219th 73rd 10th -47
Average 2.02 251st 73rd 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.