Findings for PPC in Surprise

Surprise Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 270th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Surprise also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 49% lower than in Peoria. The average price of a click in Surprise is $5.35.

This price differential is expected however, as Peoria has a larger population than Surprise.

For better comparison of prices, we also compared prices with another city with a similar population, Denton, and found the average price of a click in Surprise was 56% lower than in Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Surprise

Summary PPC Stats for Surprise for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.35 270th 73rd 10th 0
Entertainment/Recreation Restaurants 0.52 223rd 67th 9th 29
Average 0.52 223rd 67th 9th 29
Health, Beauty & Fitness Chiropractors 7.06 141st 45th 8th -30
Dentists 14.49 81st 22nd 6th 36
Average 10.77 100th 29th 8th 7
Home & Garden Garage Doors 17.24 134th 35th 8th -18
Landscapers 2.11 149th 45th 9th NA
Pest Control 11.58 206th 45th 8th 0
Self Storage Companies 8.45 210th 55th 10th NA
Average 10.19 246th 70th 10th -2
Real Estate Apartment Rentals 0.79 238th 74th 10th NA
Condos 0.11 236th 72nd 10th NA
New Home Developers 4.76 46th 19th 4th 11
Realtors 2.31 135th 45th 9th NA
Average 2.48 107th 34th 9th NA
Shopping Florists 4.29 191st 54th 7th 76
Average 4.29 191st 54th 7th 76
Travel Car Rentals 1.46 212nd 65th 9th NA
Hotels 2.14 238th 72nd 10th -40
Average 1.91 257th 75th 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.