Findings for PPC in Surprise

Surprise Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Surprise also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 11% higher than in Peoria. The average price of a click in Surprise is $9.53.

This price differential is somewhat surprising however, as Peoria has a larger population than Surprise.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Denton, and found the average price of a click in Surprise was 39% lower than in Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Surprise

Summary PPC Stats for Surprise for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.53 195th 50th 9th -2
Entertainment/Recreation Restaurants 0.87 222nd 66th 8th -17
Average 0.87 222nd 66th 8th -17
Health, Beauty & Fitness Chiropractors 8.79 89th 33rd 8th 14
Dentists 14.67 44th 13rd 2nd 15
Average 12.71 36th 9th 1st 6
Home & Garden Garage Doors 33.03 61st 20th 8th -14
Pest Control 11.14 222nd 50th 9th -8
Plumbers 56.34 37th 14th 6th 4
Self Storage Companies 14.40 32nd 9th 3rd NA
Average 25.86 19th 7th 2nd 1
Real Estate Apartment Rentals 0.68 250th 74th 10th NA
Condos 1.80 77th 21st 8th NA
New Home Developers 5.05 47th 14th 8th -48
Realtors 2.73 54th 19th 6th NA
Average 2.94 54th 14th 7th NA
Travel Car Rentals 1.20 214th 68th 10th NA
Hotels 2.10 241st 72nd 10th 0
Average 1.80 255th 77th 10th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.