Findings for PPC in Surprise

Surprise Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Surprise also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Surprise Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Surprise keywords increased by 23% in September 2014.

Google Adwords Keyword Prices 120% Higher in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 120% higher than in Peoria. The average price of a click in Surprise is $15.16.

This price differential is somewhat surprising however, as Peoria has a larger population than Surprise.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Surprise

Summary PPC Stats for Surprise for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.16 37th 12nd 3rd NA
Entertainment/Recreation Restaurants 0.55 214th 64th 9th 19
Average 0.55 214th 64th 9th 19
Health, Beauty & Fitness Chiropractors 7.66 85th 30th 6th -6
Dentists 7.02 216th 67th 10th NA
Average 7.28 176th 53rd 9th -8
Home & Garden Garage Doors 31.20 40th 12nd 7th NA
Landscapers 2.42 157th 52nd 8th NA
Pest Control 23.45 118th 14th 7th NA
Plumbers 27.98 128th 30th 10th 2
Self Storage Companies 7.67 192nd 47th 9th NA
Average 16.73 85th 20th 8th NA
Legal Personal Injury Law 163.91 10th 5th 1st NA
Average 163.91 1st 1st 1st NA
Real Estate Apartment Rentals 0.40 244th 71st 10th NA
New Home Developers 2.29 156th 43rd 9th NA
Realtors 3.54 24th 7th 3rd NA
Average 2.66 59th 18th 8th NA
Travel Car Rentals 1.18 202nd 65th 9th NA
Hotels 2.10 210th 70th 10th 0
Average 1.64 238th 73rd 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.