Findings for PPC in Surprise

Surprise Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 246th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Surprise also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Lower in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 31% lower than in Peoria. The average price of a click in Surprise is $6.77.

This price differential is expected however, as Peoria has a larger population than Surprise.

For better comparison of prices, we also compared prices with another city with a similar population, Denton, and found the average price of a click in Surprise was 41% lower than in Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Surprise

Summary PPC Stats for Surprise for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.77 246th 68th 10th 2
Entertainment/Recreation Restaurants 0.64 220th 65th 10th 4
Average 0.64 220th 65th 10th 4
Health, Beauty & Fitness Dentists 9.94 185th 50th 9th -1
Average 9.94 138th 40th 8th -1
Home & Garden Garage Doors 35.09 67th 16th 6th 59
Landscapers 2.05 174th 58th 9th NA
Pest Control 13.68 214th 51st 9th -13
Self Storage Companies 10.77 154th 40th 8th NA
Average 15.40 156th 40th 9th 3
Real Estate Apartment Rentals 1.89 101st 31st 9th NA
New Home Developers 3.33 127th 34th 10th -7
Realtors 2.76 106th 34th 8th NA
Average 2.70 92nd 27th 9th NA
Shopping Florists 3.49 215th 64th 9th -15
Average 3.49 215th 64th 9th -15
Travel Car Rentals 1.84 211st 66th 9th NA
Hotels 3.76 133rd 47th 8th 26
Average 2.80 222nd 67th 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.