Findings for PPC in Surprise

Surprise Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Surprise was the 223rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Surprise also ranks amongst the least expensive cities in Arizona, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Higher in Surprise than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Surprise are 32% higher than in Peoria. The average price of a click in Surprise is $7.23.

This price differential is somewhat surprising however, as Peoria has a larger population than Surprise.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Denton, and found the average price of a click in Surprise was 43% lower than in Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Surprise


Summary PPC Stats for Surprise for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.23 223rd 59th 9th 7
Entertainment/Recreation Restaurants 0.96 187th 55th 8th 12
Average 0.96 187th 55th 8th 12
Health, Beauty & Fitness Chiropractors 7.72 114th 40th 6th 3
Dentists 14.46 56th 22nd 2nd 0
Average 11.09 66th 23rd 3rd 0
Home & Garden Landscapers 0.71 170th 55th 7th 61
Pest Control 13.97 180th 33rd 10th 0
Plumbers 24.56 143rd 33rd 10th 266
Self Storage Companies 5.57 251st 66th 10th NA
Average 15.66 140th 32nd 9th 27
Real Estate Apartment Rentals 1.16 196th 59th 10th NA
Condos 2.25 79th 27th 9th NA
New Home Developers 4.53 72nd 25th 8th 5
Realtors 3.84 32nd 9th 6th NA
Average 3.14 75th 26th 8th NA
Shopping Florists 4.76 167th 49th 7th 1
Average 4.76 167th 49th 7th 1
Travel Car Rentals 0.99 219th 69th 9th NA
Hotels 1.89 225th 71st 9th -13
Average 1.59 261st 78th 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.