Findings for PPC in Tempe

Tempe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tempe was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Tempe also ranks amongst the least expensive cities in Arizona, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tempe are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Tempe keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 14% Lower in Tempe than Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tempe are 14% lower than in Mesa. The average price of a click in Tempe is $14.40.

This price differential is expected however, as Mesa has a larger population than Tempe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Ontario, and found the average price of a click in Tempe was 30% higher than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tempe

Summary PPC Stats for Tempe for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.40 83rd 27th 6th 5
Automotive/Vehicle Auto Insurance 64.14 79th 23rd 3rd -14
Dealerships 8.71 4th 3rd 3rd NA
Tires 2.82 188th 54th 6th 164
Towing 3.67 108th 35th 5th -35
Average 19.83 60th 16th 3rd 27
B2B Office Furniture 7.35 38th 11th 2nd 22
Printers 13.60 2nd 1st 1st 37
Average 10.48 25th 8th 2nd NA
Entertainment/Recreation Restaurants 1.31 138th 38th 5th -15
Average 1.31 138th 38th 5th -15
Finance Insurance 35.80 62nd 20th 4th NA
Payday Loans 10.71 82nd 33rd 5th 0
Average 23.28 79th 23rd 4th NA
Health, Beauty & Fitness Chiropractors 9.23 102nd 36th 5th 3
Dentists 22.50 9th 4th 2nd 29
Optometrists 3.30 103rd 34th 4th -30
Average 15.29 20th 8th 3rd 6
Home & Garden Appliance Repair 10.32 144th 43rd 8th -12
Furniture 2.55 167th 44th 7th 7
Garage Doors 39.81 46th 11th 4th -6
Landscapers 2.64 156th 50th 7th -29
Moving Companies 25.37 21st 3rd 2nd -24
Pest Control 19.48 148th 26th 8th -5
Plumbers 48.39 72nd 24th 7th 12
Roofing 16.00 88th 35th 4th NA
Self Storage Companies 14.30 78th 22nd 5th 6
Average 20.47 96th 30th 7th -5
Legal Law Firms 74.39 6th 2nd 2nd NA
Average 74.39 23rd 6th 3rd NA
Real Estate Apartment Rentals 2.59 44th 10th 4th 26
Condos 2.99 34th 12nd 4th -3
New Home Developers 4.98 51st 17th 6th 19
Realtors 3.97 38th 12nd 7th 22
Average 3.51 41st 12nd 6th 15
Shopping Florists 6.16 121st 29th 5th -2
Average 6.16 121st 29th 5th -2
Travel Car Rentals 2.60 165th 54th 6th -6
Hotels 4.86 59th 21st 4th 15
Average 3.73 112nd 36th 4th 4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.