Findings for PPC in Tempe

Tempe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tempe was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Tempe also ranks amongst the least expensive cities in Arizona, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Tempe than Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tempe are 3% higher than in Mesa. The average price of a click in Tempe is $12.95.

This price differential is somewhat surprising however, as Mesa has a larger population than Tempe.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tempe


Summary PPC Stats for Tempe for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.95 82nd 24th 4th 6
Automotive/Vehicle Auto Parts 1.30 126th 48th 5th -20
Dealerships 4.89 42nd 21st 5th 23
Tires 2.78 149th 45th 4th -15
Towing 3.90 80th 24th 4th -13
Average 3.49 191st 54th 7th -3
B2B Office Furniture 3.80 75th 24th 4th -16
Average 3.80 107th 33rd 4th -6
Entertainment/Recreation Restaurants 3.30 20th 5th 2nd 52
Average 3.30 20th 5th 2nd 52
Finance Payday Loans 8.98 85th 32nd 3rd -9
Average 8.98 145th 44th 5th -2
Health, Beauty & Fitness Chiropractors 7.68 115th 41st 7th 12
Dentists 15.14 49th 19th 1st 38
Optometrists 4.94 47th 17th 5th 0
Average 12.00 49th 17th 2nd 12
Home & Garden Appliance Repair 10.87 146th 41st 7th -26
Furniture 2.73 108th 25th 4th 15
Garage Doors 37.00 33rd 6th 4th 1
Moving Companies 21.41 66th 14th 5th -12
Pest Control 17.83 131st 18th 7th 0
Plumbers 71.76 16th 5th 1st 96
Self Storage Companies 12.41 116th 28th 5th 24
Average 23.36 38th 6th 2nd 8
Legal Law Firms 15.25 73rd 23rd 5th NA
Personal Injury Law 132.62 38th 10th 2nd NA
Average 54.37 40th 10th 2nd NA
Real Estate Apartment Rentals 3.40 20th 5th 2nd 3
Condos 3.43 30th 10th 5th 13
New Home Developers 5.32 45th 16th 2nd 20
Realtors 3.17 79th 29th 8th -15
Average 3.60 45th 15th 7th 3
Shopping Florists 7.15 59th 17th 1st 5
Average 7.15 59th 17th 1st 5
Travel Car Rentals 1.75 204th 63rd 8th -44
Hotels 5.12 31st 8th 2nd 16
Average 3.44 113rd 35th 4th -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.