Findings for PPC in Tempe

Tempe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tempe was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Tempe also ranks amongst the least expensive cities in Arizona, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Tempe than Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tempe are 19% lower than in Mesa. The average price of a click in Tempe is $11.33.

This price differential is expected however, as Mesa has a larger population than Tempe.

For better comparison of prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Tempe was 10% lower than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tempe

Summary PPC Stats for Tempe for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.33 103rd 24th 6th 1
Automotive/Vehicle Auto Insurance 45.76 119th 31st 4th 0
Auto Parts 1.34 94th 43rd 6th -2
Dealerships 3.34 102nd 35th 6th NA
Tires 3.05 108th 28th 3rd -18
Towing 6.37 21st 5th 2nd NA
Average 9.46 134th 34th 4th -4
B2B Office Furniture 2.57 110th 32nd 4th NA
Average 2.57 121st 34th 4th NA
Entertainment/Recreation Restaurants 0.74 188th 52nd 6th -3
Average 0.74 188th 52nd 6th -3
Finance Insurance 45.86 53rd 15th 2nd NA
Average 45.86 16th 4th 1st NA
Health, Beauty & Fitness Chiropractors 5.38 141st 41st 8th -22
Dentists 13.54 48th 14th 3rd 2
Average 11.21 39th 11th 2nd -2
Home & Garden Appliance Repair 13.68 44th 11th 4th NA
Furniture 2.47 87th 22nd 3rd -34
Garage Doors 29.65 47th 14th 8th NA
Landscapers 2.16 164th 56th 9th NA
Moving Companies 25.03 6th 3rd 2nd 5
Pest Control 15.30 204th 47th 9th NA
Plumbers 46.28 57th 16th 4th -20
Roofing 18.91 33rd 10th 1st NA
Self Storage Companies 12.06 79th 18th 5th -18
Average 20.11 48th 13rd 5th NA
Legal Law Firms 8.35 149th 48th 7th NA
Average 8.35 199th 59th 9th NA
Real Estate Apartment Rentals 1.99 55th 10th 4th -3
Condos 2.34 36th 10th 3rd NA
New Home Developers 6.10 11th 2nd 1st 113
Realtors 3.33 34th 10th 4th 23
Average 3.33 21st 5th 3rd 24
Shopping Florists 5.71 93rd 29th 5th NA
Average 5.71 93rd 29th 5th NA
Travel Car Rentals 3.04 52nd 14th 3rd 0
Hotels 5.05 9th 2nd 1st -1
Average 4.04 14th 3rd 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.