Findings for PPC in Tucson

Tucson Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Tucson was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Tucson also ranks amongst the most expensive cities in Arizona, ranking 4th. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Tucson Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Tucson keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 55% Higher in Tucson than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tucson are 55% higher than in Chandler. The average price of a click in Tucson is $15.17.

This price difference is understandable though, given the population of Chandler is less than Tucson, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Tucson was 8% lower than in Nashville. This suggests that perhaps prices in Tucson are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tucson

Summary PPC Stats for Tucson for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.17 48th 11th 4th 10
Automotive/Vehicle Auto Body 6.19 43rd 11th 3rd 35
Auto Insurance 64.87 81st 18th 1st 2
Auto Parts 1.59 100th 46th 4th 42
Dealerships 6.04 18th 12nd 3rd 7
Tires 2.10 181st 50th 6th -25
Towing 2.42 121st 37th 7th -12
Average 17.78 63rd 15th 2nd 3
B2B Architects 1.40 75th 21st 1st 10
Office Furniture 5.34 37th 11th 3rd 48
Printers 7.15 37th 15th 2nd 2
Average 4.63 86th 27th 3rd NA
Entertainment/Recreation Restaurants 1.99 69th 19th 2nd 32
Average 1.99 69th 19th 2nd 32
Finance Credit Counselling 33.85 7th 3rd 1st NA
Currency Exchange 0.82 59th 16th 3rd 11
Insurance 33.33 81st 20th 2nd 37
Mortgages 9.28 37th 14th 2nd -37
Payday Loans 8.51 88th 30th 3rd -15
Average 19.56 78th 19th 2nd 9
Health, Beauty & Fitness Acupuncture 5.02 41st 11th 1st 41
Chiropractors 6.64 116th 40th 6th 8
Cosmetic Surgery 8.66 53rd 14th 3rd -9
Dentists 12.86 84th 26th 5th 2
Jewellers 4.05 66th 23rd 3rd NA
Martial Arts 3.55 48th 18th 1st 57
Massage Therapy 4.69 71st 26th 3rd -9
Optometrists 5.09 44th 15th 4th 10
Weight Loss Surgery 16.88 11th 2nd 1st 80
Average 8.76 116th 41st 7th 14
Home & Garden Appliance Repair 7.88 158th 48th 7th -27
Electricians 4.87 77th 23rd 3rd 16
Furniture 2.07 148th 47th 8th 14
Garage Doors 23.86 79th 19th 8th -5
Home Security 28.55 59th 15th 3rd -17
Interior Designers 2.57 84th 24th 4th 26
Landscapers 3.30 114th 34th 4th -36
Mold Detection and Remova 16.27 41st 12nd 2nd -16
Moving Companies 16.82 105th 26th 8th 3
Pest Control 32.44 30th 1st 1st 16
Plumbers 30.48 125th 29th 7th 6
Roofing 11.49 115th 34th 4th 37
Self Storage Companies 15.75 37th 7th 1st 11
Windows and Doors 11.32 25th 12nd 1st -31
Average 15.45 137th 31st 8th 4
Legal Criminal Lawyers 66.81 19th 3rd 3rd 62
Disability Lawyers 23.08 9th 4th 2nd NA
Employment Lawyers 9.46 35th 6th 1st NA
Family Law 20.72 50th 15th 4th 2
Immigration Lawyers 6.75 77th 20th 3rd 36
Law Firms 36.81 11th 6th 2nd -10
Personal Injury Law 73.64 88th 21st 3rd -30
Real Estate Lawyers 5.89 45th 13rd 2nd -6
Traffic Law 69.06 31st 10th 5th NA
Average 33.70 79th 18th 6th 19
Real Estate Apartment Rentals 2.35 56th 10th 5th 16
Condos 2.95 32nd 9th 5th 7
New Home Developers 4.40 67th 23rd 5th 18
Property Management 6.19 40th 17th 7th 19
Realtors 3.79 57th 20th 6th 5
Average 3.70 45th 15th 6th 10
Shopping Florists 6.92 54th 15th 1st -1
Average 5.58 92nd 24th 6th 2
Travel Car Rentals 3.30 89th 22nd 3rd 19
Hotels 3.87 62nd 22nd 5th -9
Average 3.58 72nd 19th 5th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.