Findings for PPC in Tucson

Tucson Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Tucson was the 7th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Tucson also ranks amongst the most expensive cities in Arizona, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Tucson than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tucson are 59% higher than in Chandler. The average price of a click in Tucson is $16.28.

This price difference is understandable though, given the population of Chandler is less than Tucson, which generally means less competition and therefore lower prices.

To understand if prices in Tucson are relatively low, we also compared prices with Nashville which has a similar population, and found the average price of a click in Tucson was 9% higher than in Nashville. This suggests that perhaps Tucson prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tucson

Summary PPC Stats for Tucson for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.28 26th 7th 2nd 7
Automotive/Vehicle Auto Insurance 71.20 50th 11th 2nd 24
Auto Parts 1.33 95th 44th 7th 0
Dealerships 6.55 3rd 3rd 1st 25
Tires 2.07 178th 54th 7th 11
Towing 2.17 121st 34th 6th 15
Average 18.96 57th 11th 2nd 14
B2B Office Furniture 4.14 81st 24th 3rd -29
Printers 7.21 51st 11th 2nd -12
Average 5.16 85th 24th 3rd -14
Entertainment/Recreation Restaurants 1.41 97th 27th 2nd 7
Average 1.41 97th 27th 2nd 7
Finance Credit Counselling 18.56 37th 15th 2nd NA
Insurance 29.92 86th 24th 4th 16
Mortgages 14.30 27th 12nd 1st 31
Payday Loans 9.15 67th 25th 1st -1
Average 21.58 87th 23rd 3rd NA
Health, Beauty & Fitness Chiropractors 5.10 148th 44th 9th -21
Cosmetic Surgery 7.28 63rd 16th 3rd 1
Dentists 12.31 74th 25th 5th 6
Martial Arts 1.71 83rd 25th 3rd -7
Massage Therapy 4.24 72nd 23rd 4th 32
Optometrists 3.43 82nd 29th 5th -33
Average 7.66 160th 45th 7th -1
Home & Garden Appliance Repair 8.87 116th 34th 6th -7
Furniture 2.30 107th 31st 5th 4
Garage Doors 26.85 55th 16th 9th 11
Landscapers 4.26 103rd 33rd 4th 14
Moving Companies 15.51 78th 19th 6th 2
Pest Control 46.35 3rd 1st 1st NA
Plumbers 28.17 127th 29th 9th 5
Roofing 8.17 138th 43rd 6th -2
Self Storage Companies 15.02 37th 9th 2nd 3
Windows and Doors 11.79 25th 12nd 1st 18
Average 15.72 112nd 29th 10th 8
Legal Criminal Lawyers 41.54 44th 9th 4th 22
Family Law 19.12 49th 14th 2nd NA
Law Firms 32.33 13rd 5th 1st 6
Personal Injury Law 105.32 41st 13rd 3rd 78
Real Estate Lawyers 7.97 31st 9th 2nd NA
Average 41.64 42nd 10th 3rd 16
Real Estate Apartment Rentals 2.16 45th 8th 3rd 17
Condos 2.04 53rd 14th 5th NA
New Home Developers 3.60 74th 21st 7th -6
Realtors 3.21 38th 12nd 6th 11
Average 2.77 50th 15th 7th 6
Shopping Florists 7.54 23rd 7th 1st -1
Average 7.54 23rd 7th 1st -1
Travel Car Rentals 2.84 66th 22nd 4th -1
Hotels 4.13 42nd 14th 4th -1
Average 3.49 49th 18th 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.