Findings for PPC in Tucson

Tucson Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Tucson was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Tucson also ranks amongst the most expensive cities in Arizona, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 60% Higher in Tucson than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tucson are 60% higher than in Chandler. The average price of a click in Tucson is $19.70.

This price difference is understandable though, given the population of Chandler is less than Tucson, which generally means less competition and therefore lower prices.

To understand if prices in Tucson are relatively low, we also compared prices with Nashville which has a similar population, and found the average price of a click in Tucson was 13% higher than in Nashville. This suggests that perhaps Tucson prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tucson

Summary PPC Stats for Tucson for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.70 30th 6th 2nd 3
Automotive/Vehicle Auto Insurance 77.74 81st 29th 3rd -11
Auto Parts 1.79 73rd 37th 2nd 38
Dealerships 7.46 10th 6th 2nd -1
Tires 2.79 180th 47th 9th -21
Towing 3.53 126th 36th 5th -3
Average 21.18 75th 23rd 3rd -1
B2B Office Furniture 4.60 99th 31st 4th -24
Printers 12.37 35th 11th 1st 1
Average 8.48 57th 15th 1st NA
Entertainment/Recreation Restaurants 1.57 87th 26th 4th -31
Average 1.57 87th 26th 4th -31
Finance Credit Counselling 25.74 25th 9th 2nd NA
Insurance 35.05 69th 23rd 5th 71
Payday Loans 9.41 85th 29th 3rd -9
Average 29.29 53rd 18th 5th NA
Health, Beauty & Fitness Chiropractors 5.24 186th 60th 10th 5
Cosmetic Surgery 7.97 71st 18th 4th -15
Dentists 13.07 98th 30th 9th -11
Martial Arts 3.27 59th 13rd 1st 10
Massage Therapy 13.42 18th 9th 2nd 116
Optometrists 4.88 53rd 15th 4th -26
Weight Loss Surgery 6.38 8th 4th 2nd NA
Average 9.52 138th 41st 10th 2
Home & Garden Appliance Repair 10.33 167th 48th 5th -28
Furniture 2.22 157th 45th 7th -24
Garage Doors 21.47 109th 24th 7th -26
Landscapers 5.19 83rd 25th 3rd -3
Moving Companies 21.77 87th 22nd 7th 6
Pest Control 29.52 66th 11th 3rd -12
Plumbers 31.67 110th 32nd 8th -14
Roofing 14.07 112nd 39th 5th 16
Self Storage Companies 15.29 86th 22nd 5th -11
Windows and Doors 9.14 46th 24th 1st -27
Average 16.71 141st 38th 8th -3
Legal Criminal Lawyers 73.20 15th 3rd 2nd -4
Family Law 25.30 61st 14th 3rd 21
Law Firms 32.97 23rd 8th 2nd 10
Personal Injury Law 116.75 58th 9th 3rd 75
Real Estate Lawyers 8.70 46th 13rd 2nd 69
Average 50.59 56th 10th 3rd 35
Real Estate Apartment Rentals 1.86 92nd 23rd 6th -18
Condos 3.27 29th 7th 4th -21
New Home Developers 4.13 72nd 26th 8th -11
Realtors 3.46 49th 11th 5th -26
Average 3.13 61st 16th 6th -19
Shopping Florists 7.46 56th 13rd 2nd 5
Average 7.46 56th 13rd 2nd 5
Travel Car Rentals 3.42 67th 13rd 4th 8
Hotels 6.20 16th 5th 2nd 1
Average 4.81 26th 6th 3rd 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.