Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 33% Lower in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 33% lower than in Memphis. The average price of a click in Little Rock is $9.45.

This price differential is expected however, as Memphis has a larger population than Little Rock.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Little Rock was 40% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.45 164th 27th 1st 7
Automotive/Vehicle Auto Insurance 35.35 133rd 20th 1st 0
Auto Parts 1.44 109th 15th 1st 14
Dealerships 4.78 48th 7th 1st -11
Tires 4.61 38th 4th 1st 60
Towing 2.97 116th 21st 1st 99
Average 9.83 128th 19th 1st 27
B2B Office Furniture 4.03 66th 9th 1st 1
Average 4.03 95th 16th 1st 0
Entertainment/Recreation Restaurants 2.48 44th 8th 1st 2
Average 2.48 44th 8th 1st 2
Finance Insurance 24.11 98th 17th 1st 0
Mortgages 7.05 50th 8th 1st 0
Average 15.58 113rd 22nd 1st 0
Health, Beauty & Fitness Chiropractors 6.33 150th 24th 1st -31
Cosmetic Surgery 1.39 111st 17th 1st 0
Dentists 7.34 226th 38th 1st -6
Massage Therapy 3.41 99th 16th 1st NA
Optometrists 20.73 1st 1st 1st NA
Average 7.65 193rd 30th 1st -5
Home & Garden Appliance Repair 15.55 93rd 13rd 1st 39
Furniture 3.04 66th 15th 1st 33
Garage Doors 6.98 179th 22nd 1st 39
Landscapers 4.45 96th 15th 1st 8
Moving Companies 19.50 88th 15th 1st 54
Pest Control 15.41 162nd 30th 1st 11
Plumbers 15.33 197th 24th 1st 7
Roofing 13.94 100th 17th 1st -1
Self Storage Companies 12.63 109th 13rd 1st -25
Windows and Doors 6.17 56th 7th 1st NA
Average 11.52 201st 27th 1st 14
Legal Law Firms 10.27 107th 13rd 1st 20
Personal Injury Law 101.36 65th 13rd 1st NA
Average 25.45 131st 23rd 1st 6
Real Estate Apartment Rentals 2.05 91st 17th 1st -11
Condos 0.43 203rd 31st 1st -18
Realtors 2.26 158th 22nd 1st 28
Average 1.65 218th 31st 1st 1
Shopping Florists 3.66 207th 34th 1st -8
Average 3.66 207th 34th 1st -8
Travel Car Rentals 3.43 81st 13rd 1st 36
Hotels 2.78 180th 32nd 1st -4
Average 3.11 160th 31st 1st 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.