Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Little Rock Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Little Rock keywords increased by 21% in March 2015.

Google Adwords Keyword Prices 29% Lower in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 29% lower than in Memphis. The average price of a click in Little Rock is $9.74.

This price differential is expected however, as Memphis has a larger population than Little Rock.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Little Rock was 31% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.74 177th 29th 1st 21
Automotive/Vehicle Auto Insurance 78.98 76th 9th 1st -6
Auto Parts 1.68 80th 11th 1st 1
Dealerships 3.82 122nd 26th 1st NA
Tires 4.08 97th 9th 1st -14
Towing 3.91 111st 19th 1st 17
Average 11.77 149th 24th 1st 0
B2B Office Furniture 3.49 132nd 17th 1st -22
Printers 12.73 32nd 4th 1st 101
Average 6.57 94th 14th 1st NA
Entertainment/Recreation Restaurants 2.02 49th 8th 1st -16
Average 2.02 49th 8th 1st -16
Health, Beauty & Fitness Chiropractors 7.57 127th 22nd 1st 66
Cosmetic Surgery 4.62 103rd 16th 1st 4
Dentists 12.69 107th 21st 1st 256
Martial Arts 13.61 2nd 1st 1st 115
Massage Therapy 15.84 14th 2nd 1st 0
Average 11.11 89th 18th 1st 90
Home & Garden Appliance Repair 14.50 106th 13rd 1st -15
Furniture 2.86 95th 25th 1st 25
Garage Doors 6.23 193rd 26th 1st 10
Landscapers 0.15 173rd 28th 1st 0
Moving Companies 17.60 122nd 20th 1st -5
Pest Control 57.96 8th 2nd 1st 119
Plumbers 31.42 113rd 22nd 1st 162
Roofing 10.18 146th 23rd 1st -10
Self Storage Companies 6.55 244th 31st 1st -50
Windows and Doors 5.91 68th 10th 1st NA
Average 13.95 191st 24th 1st 20
Legal Law Firms 18.36 64th 11th 1st 55
Average 18.36 150th 25th 1st 16
Real Estate Apartment Rentals 2.62 37th 8th 1st -6
Condos 0.61 207th 28th 1st 9
Realtors 2.08 164th 23rd 1st -9
Average 1.83 182nd 24th 1st -2
Shopping Florists 5.33 158th 31st 1st 17
Average 5.33 158th 31st 1st 17
Travel Car Rentals 2.48 148th 24th 1st -28
Hotels 4.55 70th 14th 1st -15
Average 3.52 118th 20th 1st -22

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.