Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 37% lower than in Memphis. The average price of a click in Little Rock is $8.34.

This price differential is expected however, as Memphis has a larger population than Little Rock.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Little Rock was 28% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.34 176th 30th 1st 6
Automotive/Vehicle Auto Insurance 38.46 134th 20th 1st 0
Auto Parts 1.74 50th 4th 1st 118
Dealerships 4.15 62nd 13rd 1st NA
Tires 2.55 149th 22nd 1st -17
Towing 6.37 21st 2nd 1st NA
Average 13.86 101st 16th 1st 17
B2B Office Furniture 12.61 4th 1st 1st 154
Average 12.61 5th 1st 1st 51
Entertainment/Recreation Restaurants 1.89 52nd 10th 1st -14
Average 1.89 52nd 10th 1st -14
Finance Insurance 48.68 49th 7th 1st NA
Average 48.68 11th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 6.82 106th 17th 1st -7
Cosmetic Surgery 4.19 94th 13rd 1st NA
Dentists 9.49 147th 23rd 1st -5
Martial Arts 2.13 71st 9th 1st -44
Massage Therapy 0.27 123rd 19th 1st 0
Optometrists 2.14 115th 17th 1st NA
Average 5.77 236th 35th 1st -6
Home & Garden Appliance Repair 4.16 177th 25th 1st NA
Furniture 2.54 77th 19th 1st 8
Garage Doors 3.40 187th 24th 1st NA
Moving Companies 12.40 113rd 17th 1st -17
Pest Control 18.10 178th 28th 1st NA
Plumbers 18.22 183rd 22nd 1st 43
Roofing 7.11 154th 28th 1st NA
Self Storage Companies 7.87 189th 23rd 1st 2
Windows and Doors 19.60 2nd 1st 1st NA
Average 10.06 210th 27th 1st NA
Legal Law Firms 11.85 101st 13rd 1st -5
Average 11.85 174th 25th 1st NA
Real Estate Apartment Rentals 1.59 95th 20th 1st 18
Condos 0.64 168th 24th 1st NA
Realtors 1.97 141st 21st 1st -15
Average 1.51 185th 28th 1st 12
Shopping Florists 5.30 120th 23rd 1st 0
Average 5.30 120th 23rd 1st 0
Travel Car Rentals 2.70 78th 12nd 1st -1
Hotels 3.57 75th 12nd 1st -1
Average 3.13 82nd 13rd 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.