Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Little Rock Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Little Rock keywords increased by 26% in April 2015.

Google Adwords Keyword Prices 14% Lower in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 14% lower than in Memphis. The average price of a click in Little Rock is $10.72.

This price differential is expected however, as Memphis has a larger population than Little Rock.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Little Rock was 44% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.72 162nd 27th 1st 26
Automotive/Vehicle Auto Insurance 15.03 181st 25th 1st 0
Auto Parts 2.03 62nd 6th 1st 15
Dealerships 2.62 202nd 37th 1st NA
Tires 4.60 59th 6th 1st 8
Towing 5.67 74th 12nd 1st 46
Average 4.98 192nd 27th 1st 8
B2B Office Furniture 6.52 28th 5th 1st 160
Printers 4.71 83rd 13rd 1st -32
Average 5.92 82nd 12nd 1st NA
Entertainment/Recreation Restaurants 1.53 85th 12nd 1st -26
Average 1.53 85th 12nd 1st -26
Finance Credit Counselling 18.26 41st 6th 1st NA
Average 18.26 122nd 21st 1st NA
Health, Beauty & Fitness Chiropractors 9.30 115th 21st 1st 28
Cosmetic Surgery 4.62 110th 14th 1st 0
Dentists 11.83 125th 20th 1st -4
Massage Therapy 7.57 44th 5th 1st -24
Average 9.23 160th 25th 1st -1
Home & Garden Appliance Repair 19.09 61st 8th 1st 1
Furniture 3.54 61st 14th 1st 24
Garage Doors 3.98 191st 26th 1st -37
Landscapers 1.26 174th 26th 1st 246
Moving Companies 23.48 67th 11th 1st 43
Pest Control 19.66 144th 24th 1st -28
Plumbers 43.52 78th 14th 1st 198
Roofing 16.71 80th 13rd 1st 190
Self Storage Companies 7.35 228th 27th 1st 27
Windows and Doors 13.66 24th 1st 1st NA
Average 16.15 147th 20th 1st 68
Legal Law Firms 20.80 58th 10th 1st 54
Personal Injury Law 87.47 92nd 18th 1st NA
Average 34.13 100th 17th 1st 16
Real Estate Apartment Rentals 2.57 46th 13rd 1st -6
Condos 1.34 130th 18th 1st 123
Realtors 2.56 115th 16th 1st 22
Average 2.26 143rd 22nd 1st 34
Shopping Florists 5.03 161st 28th 1st 2
Average 5.03 161st 28th 1st 2
Travel Car Rentals 2.71 147th 24th 1st 8
Hotels 3.14 157th 30th 1st -29
Average 2.92 192nd 34th 1st -11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.