Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 127th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Little Rock are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Little Rock keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 10% Higher in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 10% higher than in Memphis. The average price of a click in Little Rock is $12.08.

This price differential is somewhat surprising however, as Memphis has a larger population than Little Rock.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.08 127th 22nd 1st -1
Automotive/Vehicle Auto Insurance 11.69 185th 25th 1st -26
Auto Parts 1.51 99th 11th 1st -8
Dealerships 3.39 121st 20th 1st NA
Tires 3.17 146th 20th 1st -30
Towing 4.19 99th 13rd 1st -13
Average 4.02 223rd 29th 1st -17
B2B Office Furniture 4.44 106th 16th 1st -14
Average 4.44 136th 19th 1st NA
Entertainment/Recreation Restaurants 6.97 29th 7th 1st 18
Average 6.97 29th 7th 1st 18
Health, Beauty & Fitness Chiropractors 7.61 121st 19th 1st -2
Cosmetic Surgery 3.25 124th 23rd 1st -5
Dentists 8.12 212nd 33rd 1st 7
Martial Arts 10.18 2nd 1st 1st 0
Massage Therapy 5.86 88th 18th 1st 81
Optometrists 2.58 108th 21st 1st NA
Average 6.96 232nd 32nd 1st 9
Home & Garden Appliance Repair 7.40 191st 28th 1st -37
Furniture 3.14 136th 21st 1st -8
Garage Doors 8.94 196th 21st 1st -39
Landscapers 1.51 223rd 34th 1st -14
Moving Companies 18.44 86th 16th 1st 19
Pest Control 18.34 134th 17th 1st 51
Plumbers 31.57 131st 19th 1st 34
Roofing 15.92 96th 16th 1st 14
Self Storage Companies 5.16 240th 33rd 1st -18
Windows and Doors 10.19 53rd 8th 1st NA
Average 12.80 195th 23rd 1st -2
Legal Family Law 15.94 92nd 10th 1st NA
Law Firms 21.91 88th 12nd 1st -42
Personal Injury Law 94.18 83rd 13rd 1st NA
Average 42.40 80th 15th 1st -3
Real Estate Apartment Rentals 1.46 142nd 25th 1st -11
Condos 0.93 166th 24th 1st 7
Realtors 1.62 158th 22nd 1st -3
Average 1.40 217th 33rd 1st -2
Shopping Florists 11.08 8th 1st 1st 36
Average 11.08 8th 1st 1st 36
Travel Car Rentals 3.93 35th 2nd 1st -5
Hotels 4.52 98th 14th 1st 0
Average 4.23 63rd 6th 1st -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.