Findings for PPC in Little Rock

Little Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Little Rock was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Little Rock also ranks amongst the least expensive cities in Arkansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Little Rock Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Little Rock keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Little Rock Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Little Rock than Memphis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Little Rock are 24% lower than in Memphis. The average price of a click in Little Rock is $9.13.

This price differential is expected however, as Memphis has a larger population than Little Rock.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Little Rock was 19% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Little Rock

Summary PPC Stats for Little Rock for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.13 196th 26th 1st 11
Automotive/Vehicle Auto Insurance 55.39 95th 17th 1st 23
Auto Parts 2.24 51st 8th 1st 162
Dealerships 3.97 127th 26th 1st NA
Tires 4.00 117th 20th 1st -13
Towing 3.66 109th 15th 1st -9
Average 13.85 107th 21st 1st 27
B2B Office Furniture 4.34 115th 14th 1st 29
Average 4.34 131st 16th 1st NA
Entertainment/Recreation Restaurants 2.12 57th 8th 1st -17
Average 2.12 57th 8th 1st -17
Finance Insurance 30.33 77th 14th 1st NA
Average 30.33 52nd 15th 1st NA
Health, Beauty & Fitness Chiropractors 7.48 146th 20th 1st 61
Cosmetic Surgery 3.76 111st 19th 1st 43
Dentists 11.34 146th 22nd 1st 77
Martial Arts 9.58 3rd 1st 1st 115
Massage Therapy 10.14 26th 2nd 1st 2
Average 9.26 174th 23rd 1st 44
Home & Garden Appliance Repair 7.07 180th 23rd 1st -12
Furniture 3.19 102nd 23rd 1st 10
Garage Doors 5.91 193rd 26th 1st 18
Landscapers 1.95 177th 25th 1st -12
Moving Companies 19.23 81st 17th 1st -14
Pest Control 11.00 229th 35th 1st -16
Plumbers 23.87 162nd 20th 1st 160
Roofing 5.85 177th 29th 1st -24
Self Storage Companies 6.97 225th 28th 1st -7
Windows and Doors 11.44 40th 5th 1st NA
Average 10.30 233rd 28th 1st 10
Legal Law Firms 16.98 121st 19th 1st -18
Personal Injury Law 21.73 122nd 18th 1st NA
Average 17.93 171st 25th 1st -6
Real Estate Apartment Rentals 2.12 80th 13rd 1st 12
Condos 0.59 201st 26th 1st -11
Realtors 2.50 133rd 18th 1st -19
Average 1.88 190th 31st 1st -6
Shopping Florists 5.27 166th 28th 1st 19
Average 5.27 166th 28th 1st 19
Travel Car Rentals 3.14 103rd 12nd 1st 3
Hotels 4.38 87th 18th 1st 14
Average 3.76 105th 18th 1st 8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.