Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 109th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Anaheim also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Anaheim are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Anaheim keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 11% Higher in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 11% higher than in Fullerton. The average price of a click in Anaheim is $12.71.

This price difference is understandable though, given the population of Fullerton is less than Anaheim, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Anaheim was 17% lower than in Aurora. This suggests that perhaps prices in Anaheim are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.71 109th 30th 23rd -2
Automotive/Vehicle Auto Insurance 31.01 134th 29th 19th 0
Auto Parts 0.67 159th 54th 43rd -24
Dealerships 2.34 212nd 65th 57th NA
Tires 2.18 214th 70th 60th -19
Towing 3.17 125th 41st 33rd -43
Average 9.47 136th 29th 21st -16
B2B Printers 11.66 8th 5th 4th 0
Average 11.66 19th 7th 6th NA
Entertainment/Recreation Restaurants 1.72 90th 28th 22nd 1
Average 1.72 90th 28th 22nd 1
Finance Insurance 26.39 81st 19th 12nd 0
Payday Loans 20.10 29th 4th 4th 37
Average 23.25 80th 17th 11th NA
Health, Beauty & Fitness Dentists 11.05 160th 52nd 44th 3
Martial Arts 3.98 53rd 14th 12nd 27
Optometrists 6.85 47th 20th 15th NA
Average 8.23 205th 66th 54th -2
Home & Garden Appliance Repair 50.52 3rd 2nd 2nd 31
Furniture 3.91 50th 14th 14th 33
Garage Doors 19.18 125th 57th 51st 4
Pest Control 28.53 59th 28th 23rd 26
Plumbers 68.98 32nd 10th 10th 19
Roofing 18.12 70th 13rd 4th 0
Self Storage Companies 13.24 97th 33rd 31st 28
Average 29.18 15th 8th 8th 12
Real Estate Apartment Rentals 1.58 140th 33rd 24th -35
Condos 1.32 137th 44th 36th -19
New Home Developers 2.71 164th 61st 55th -19
Realtors 2.12 172nd 52nd 40th -17
Average 1.92 182nd 54th 44th -21
Shopping Florists 6.63 94th 26th 22nd -14
Average 6.63 94th 26th 22nd -14
Travel Car Rentals 3.81 47th 14th 12nd 9
Hotels 5.18 45th 13rd 6th -10
Average 4.49 41st 12nd 8th -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.