Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Anaheim also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 9% Higher in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 9% higher than in Fullerton. The average price of a click in Anaheim is $11.74.

This price difference is understandable though, given the population of Fullerton is less than Anaheim, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Anaheim was 20% lower than in Aurora. This suggests that perhaps prices in Anaheim are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.74 137th 37th 31st -3
Automotive/Vehicle Auto Insurance 14.03 181st 49th 38th -30
Auto Parts 2.99 35th 14th 9th -36
Dealerships 2.51 183rd 51st 41st NA
Tires 2.93 170th 58th 50th -13
Towing 3.67 127th 43rd 36th -27
Average 5.47 196th 54th 43rd -21
B2B Trade Show Displays 8.53 14th 5th 4th 0
Average 8.53 40th 16th 14th 0
Entertainment/Recreation Restaurants 5.79 45th 12nd 9th 16
Average 5.79 45th 12nd 9th 16
Finance Insurance 12.80 126th 36th 27th NA
Payday Loans 13.09 9th 3rd 3rd 18
Average 12.95 126th 33rd 25th NA
Health, Beauty & Fitness Chiropractors 10.15 69th 11th 5th 37
Dentists 12.28 104th 34th 29th 18
Optometrists 3.92 92nd 28th 22nd NA
Average 10.53 95th 30th 25th 9
Home & Garden Appliance Repair 29.72 6th 4th 4th 3
Furniture 3.11 140th 45th 39th 13
Garage Doors 29.71 74th 29th 29th 18
Landscapers 3.75 136th 30th 21st 17
Moving Companies 19.96 70th 22nd 18th 41
Pest Control 21.37 100th 43rd 36th -13
Plumbers 69.78 14th 7th 6th 16
Self Storage Companies 10.89 96th 30th 29th 13
Average 26.68 13rd 3rd 3rd 9
Legal Law Firms 7.50 196th 56th 47th NA
Average 7.50 220th 63rd 52nd NA
Real Estate Apartment Rentals 1.64 120th 29th 24th -63
Condos 0.99 161st 48th 38th -26
New Home Developers 3.29 118th 36th 30th -7
Realtors 1.44 187th 60th 49th -26
Average 1.80 163rd 46th 37th -30
Shopping Florists 7.33 78th 28th 22nd -10
Average 7.33 78th 28th 22nd -10
Travel Car Rentals 3.10 98th 28th 25th -1
Hotels 5.52 31st 10th 6th 0
Average 4.31 56th 17th 12nd -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.