Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Anaheim also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Anaheim Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Anaheim keywords increased by 20% in September 2014.

Google Adwords Keyword Prices 16% Lower in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 16% lower than in Fullerton. The average price of a click in Anaheim is $10.75.

This price difference is interesting though, given the population of Fullerton is less than Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.75 116th 35th 28th 20
Automotive/Vehicle Auto Insurance 49.33 110th 31st 23rd 0
Auto Parts 1.52 73rd 36th 31st NA
Dealerships 2.75 150th 29th 21st NA
Towing 3.98 60th 21st 16th NA
Average 10.72 124th 33rd 26th 3
Entertainment/Recreation Restaurants 3.09 6th 1st 1st 41
Average 3.09 6th 1st 1st 41
Finance Insurance 49.44 46th 18th 16th NA
Payday Loans 9.44 64th 20th 18th 18
Average 29.44 45th 15th 13rd NA
Health, Beauty & Fitness Chiropractors 6.90 104th 33rd 23rd 3
Dentists 11.48 88th 22nd 16th 10
Optometrists 2.14 115th 36th 28th NA
Average 8.83 103rd 29th 20th -1
Home & Garden Appliance Repair 9.53 105th 40th 40th NA
Furniture 1.66 181st 54th 43rd NA
Garage Doors 33.70 31st 8th 8th 0
Moving Companies 18.01 42nd 14th 13rd NA
Pest Control 26.25 90th 39th 32nd NA
Plumbers 44.34 62nd 24th 20th -43
Roofing 6.10 167th 39th 28th -1
Self Storage Companies 11.73 86th 29th 27th 21
Average 20.81 39th 15th 15th NA
Legal Family Law 29.88 26th 9th 7th NA
Law Firms 5.20 184th 45th 33rd NA
Average 17.54 152nd 38th 28th NA
Real Estate Apartment Rentals 1.85 67th 18th 15th -26
Condos 2.33 37th 10th 7th NA
New Home Developers 1.71 185th 67th 57th -28
Realtors 1.79 161st 47th 38th NA
Average 1.91 129th 32nd 24th 150
Shopping Florists 8.88 10th 2nd 2nd -1
Average 8.88 10th 2nd 2nd -1
Travel Car Rentals 3.68 15th 5th 4th -1
Hotels 4.06 48th 13rd 8th -1
Average 3.87 20th 6th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.