Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Anaheim also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 17% Higher in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 17% higher than in Fullerton. The average price of a click in Anaheim is $13.14.

This price difference is understandable though, given the population of Fullerton is less than Anaheim, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Anaheim was 6% lower than in Aurora. This suggests that perhaps prices in Anaheim are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.14 97th 28th 23rd -5
Automotive/Vehicle Auto Insurance 39.05 148th 38th 28th -3
Auto Parts 0.85 145th 53rd 43rd -38
Dealerships 3.05 173rd 45th 34th NA
Tires 1.91 222nd 74th 62nd -35
Towing 5.29 66th 23rd 17th 1
Average 8.68 172nd 44th 33rd -10
B2B Office Furniture 7.17 29th 13rd 13rd -8
Printers 13.45 24th 9th 8th 132
Average 10.31 36th 15th 14th NA
Entertainment/Recreation Restaurants 2.55 25th 13rd 11th -38
Average 2.55 25th 13rd 11th -38
Finance Insurance 39.01 61st 16th 8th -1
Payday Loans 9.26 89th 36th 35th -25
Average 24.14 79th 21st 13rd NA
Health, Beauty & Fitness Chiropractors 9.15 104th 27th 19th 0
Dentists 10.41 165th 61st 50th -18
Optometrists 4.54 60th 24th 19th NA
Average 8.98 167th 58th 47th -8
Home & Garden Furniture 2.73 108th 27th 26th -15
Garage Doors 37.31 51st 21st 20th 6
Moving Companies 21.84 86th 27th 23rd 7
Pest Control 25.34 102nd 35th 31st 6
Plumbers 56.02 39th 15th 13rd -10
Roofing 16.43 86th 13rd 7th 0
Self Storage Companies 11.87 151st 58th 51st -21
Average 24.36 41st 16th 14th -3
Legal Law Firms 19.39 54th 12nd 10th NA
Personal Injury Law 119.39 54th 17th 16th NA
Average 69.39 14th 6th 6th NA
Real Estate Apartment Rentals 1.66 120th 29th 21st -15
Condos 1.46 128th 38th 28th -11
New Home Developers 3.14 120th 34th 29th -12
Realtors 2.22 145th 44th 36th -28
Average 2.09 153rd 40th 32nd -17
Shopping Florists 9.85 11th 6th 6th -13
Average 9.85 11th 6th 6th -13
Travel Car Rentals 3.54 58th 18th 14th -14
Hotels 5.67 25th 10th 7th -4
Average 4.60 31st 10th 7th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.