Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 273rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Antioch also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 24% lower than in Concord. The average price of a click in Antioch is $3.80.

This price differential is expected however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another city with a similar population, Cambridge, and found the average price of a click in Antioch was 42% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Antioch

Summary PPC Stats for Antioch for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.80 273rd 80th 67th NA
Automotive/Vehicle Dealerships 2.72 153rd 31st 23rd NA
Average 2.72 217th 56th 44th NA
Entertainment/Recreation Restaurants 1.56 77th 23rd 21st NA
Average 1.56 77th 23rd 21st NA
Health, Beauty & Fitness Chiropractors 12.52 27th 7th 2nd NA
Dentists 4.55 266th 79th 66th NA
Average 7.20 181st 53rd 41st NA
Home & Garden Plumbers 14.84 202nd 69th 59th NA
Roofing 3.13 197th 51st 38th NA
Self Storage Companies 7.78 190th 66th 57th -14
Average 8.38 245th 78th 66th NA
Real Estate Apartment Rentals 0.72 204th 62nd 51st NA
New Home Developers 3.01 101st 27th 22nd -19
Realtors 1.35 213rd 64th 52nd NA
Average 1.70 159th 46th 36th NA
Travel Car Rentals 1.69 179th 62nd 53rd NA
Hotels 2.86 151st 47th 36th 0
Average 2.47 174th 53rd 42nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.