Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Antioch also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Antioch are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Antioch keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 17% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 17% lower than in Concord. The average price of a click in Antioch is $9.57.

This price differential is expected however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another city with a similar population, Cambridge, and found the average price of a click in Antioch was 31% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Antioch

Summary PPC Stats for Antioch for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.57 192nd 60th 51st NA
Automotive/Vehicle Dealerships 2.79 168th 43rd 34th -10
Average 2.79 258th 74th 61st NA
Entertainment/Recreation Restaurants 0.24 246th 71st 59th 0
Average 0.24 246th 71st 59th 0
Health, Beauty & Fitness Dentists 6.80 251st 75th 63rd 0
Average 6.80 239th 72nd 59th 0
Home & Garden Furniture 2.49 190th 59th 51st 0
Garage Doors 35.79 55th 20th 20th 0
Landscapers 3.76 134th 28th 19th NA
Moving Companies 20.22 64th 21st 17th 0
Pest Control 25.92 61st 25th 20th -3
Plumbers 41.48 95th 43rd 39th 23
Self Storage Companies 8.65 154th 51st 49th -10
Average 20.27 82nd 33rd 30th 0
Real Estate Apartment Rentals 1.23 174th 46th 37th 0
Condos 1.06 152nd 44th 34th NA
New Home Developers 2.67 159th 55th 47th NA
Realtors 1.52 174th 54th 45th -12
Average 1.73 172nd 50th 41st -9
Travel Car Rentals 1.99 201st 71st 62nd NA
Hotels 4.50 101st 37th 27th 0
Average 3.66 139th 38th 29th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.