Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Antioch also ranks amongst the least expensive cities in California, ranking as number 63rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 37% lower than in Concord. The average price of a click in Antioch is $5.31.

This price differential is expected however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another city with a similar population, Cambridge, and found the average price of a click in Antioch was 33% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Antioch

Summary PPC Stats for Antioch for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.31 258th 76th 63rd 3
Automotive/Vehicle Dealerships 1.40 234th 75th 64th 2
Average 1.40 278th 81st 68th 0
Entertainment/Recreation Restaurants 0.22 253rd 77th 65th -32
Average 0.22 253rd 77th 65th -32
Health, Beauty & Fitness Chiropractors 8.46 95th 20th 14th 20
Dentists 6.41 247th 74th 62nd 0
Average 7.09 218th 68th 56th 2
Home & Garden Furniture 2.68 114th 32nd 31st NA
Garage Doors 20.05 102nd 50th 46th NA
Landscapers 1.58 160th 39th 30th NA
Pest Control 12.69 193rd 67th 59th NA
Roofing 4.11 197th 48th 36th 0
Self Storage Companies 12.99 101st 33rd 30th 18
Average 11.12 210th 73rd 63rd 1
Real Estate Apartment Rentals 1.27 182nd 48th 38th 17
Condos 0.71 193rd 66th 54th NA
New Home Developers 3.15 141st 48th 41st 34
Realtors 2.36 144th 41st 34th 49
Average 2.13 161st 47th 38th 24
Travel Car Rentals 1.88 201st 71st 60th NA
Hotels 2.73 183rd 61st 51st 41
Average 2.44 228th 70th 59th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.