Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Antioch also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Antioch are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Antioch keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 1% lower than in Concord. The average price of a click in Antioch is $9.22.

This price differential is expected however, as Concord has a larger population than Antioch.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cambridge, and found the average price of a click in Antioch was 31% higher than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Antioch

Summary PPC Stats for Antioch for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.22 220th 68th 58th NA
Automotive/Vehicle Auto Parts 2.68 50th 16th 12nd 0
Dealerships 2.30 195th 61st 50th 4
Tires 6.20 27th 6th 6th 0
Average 3.73 244th 70th 59th NA
Health, Beauty & Fitness Chiropractors 8.93 97th 19th 10th 59
Dentists 4.66 278th 81st 68th -8
Average 6.37 255th 77th 64th 3
Home & Garden Furniture 2.13 228th 70th 59th -35
Garage Doors 70.94 10th 5th 5th 0
Landscapers 3.87 141st 29th 21st NA
Pest Control 37.05 25th 16th 13rd 17
Plumbers 25.17 179th 68th 61st 0
Self Storage Companies 8.49 181st 65th 59th 0
Average 21.70 92nd 39th 37th -2
Real Estate Apartment Rentals 1.04 203rd 55th 45th 0
Condos 2.29 68th 17th 12nd NA
New Home Developers 3.38 139th 47th 44th NA
Realtors 1.86 171st 52nd 44th NA
Average 1.97 166th 52nd 44th NA
Travel Car Rentals 1.80 215th 74th 64th NA
Hotels 4.71 97th 31st 23rd 0
Average 3.74 143rd 43rd 34th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.