Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Antioch also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 30% lower than in Concord. The average price of a click in Antioch is $7.89.

This price differential is expected however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another city with a similar population, Cambridge, and found the average price of a click in Antioch was 13% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Antioch

Summary PPC Stats for Antioch for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.89 226th 67th 56th NA
Automotive/Vehicle Dealerships 4.69 81st 16th 12nd NA
Average 4.69 192nd 46th 35th NA
Entertainment/Recreation Restaurants 1.04 172nd 60th 49th 39
Average 1.04 172nd 60th 49th 39
Health, Beauty & Fitness Chiropractors 0.53 239th 72nd 60th 0
Dentists 10.58 168th 56th 48th 17
Average 7.23 232nd 69th 57th 5
Home & Garden Furniture 1.53 213rd 69th 58th -14
Garage Doors 25.31 105th 51st 47th 6
Pest Control 28.77 53rd 26th 22nd -16
Plumbers 38.72 106th 41st 37th 0
Roofing 3.92 193rd 45th 33rd -9
Self Storage Companies 11.23 138th 52nd 47th 96
Average 17.86 125th 49th 44th 5
Real Estate Apartment Rentals 0.79 247th 75th 63rd -34
Condos 1.55 115th 35th 28th NA
New Home Developers 2.93 150th 55th 50th -7
Realtors 1.70 213rd 64th 52nd 11
Average 1.66 213rd 67th 55th -5
Travel Car Rentals 3.05 110th 34th 29th NA
Hotels 2.59 220th 71st 58th 6
Average 2.74 229th 72nd 59th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.