Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Antioch also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Higher in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 27% higher than in Concord. The average price of a click in Antioch is $8.97.

This price differential is somewhat surprising however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Cambridge, and found the average price of a click in Antioch was 29% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Antioch

Summary PPC Stats for Antioch for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.97 197th 60th 48th NA
Automotive/Vehicle Auto Insurance 101.44 37th 13rd 9th NA
Auto Parts 2.75 24th 8th 7th 77
Dealerships 2.11 228th 70th 59th NA
Tires 2.21 211st 70th 59th 0
Average 22.14 70th 19th 12nd NA
Entertainment/Recreation Restaurants 0.40 232nd 78th 66th -20
Average 0.40 232nd 78th 66th -20
Health, Beauty & Fitness Chiropractors 3.68 219th 65th 52nd 0
Dentists 8.64 203rd 70th 57th 19
Average 6.66 233rd 76th 63rd 5
Home & Garden Appliance Repair 14.57 104th 37th 33rd 0
Furniture 1.40 219th 69th 56th 26
Garage Doors 32.54 70th 33rd 31st -18
Moving Companies 19.10 111st 36th 31st 21
Pest Control 7.73 225th 69th 57th 0
Plumbers 30.02 120th 40th 33rd 206
Roofing 5.96 184th 46th 35th 33
Self Storage Companies 11.44 161st 61st 54th 7
Average 12.87 210th 72nd 63rd 25
Real Estate Apartment Rentals 1.08 197th 59th 48th -1
Condos 1.53 122nd 36th 26th NA
New Home Developers 3.85 81st 16th 12nd -32
Realtors 1.84 184th 59th 48th -12
Average 2.19 141st 35th 28th -10
Travel Car Rentals 3.12 91st 27th 22nd NA
Hotels 2.53 226th 73rd 63rd 1
Average 2.83 212nd 62nd 50th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.