Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Antioch also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 52% lower than in Concord. The average price of a click in Antioch is $3.74.

This price differential is expected however, as Concord has a larger population than Antioch.

For better comparison of prices, we also compared prices with another city with a similar population, Cambridge, and found the average price of a click in Antioch was 63% lower than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Antioch

Summary PPC Stats for Antioch for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.74 278th 81st 68th NA
Automotive/Vehicle Dealerships 1.32 230th 74th 62nd NA
Towing 1.59 143rd 53rd 42nd 99
Average 1.46 274th 80th 67th NA
Entertainment/Recreation Restaurants 0.41 233rd 73rd 60th -1
Average 0.41 233rd 73rd 60th -1
Health, Beauty & Fitness Chiropractors 6.05 128th 31st 21st NA
Dentists 6.69 237th 73rd 60th 20
Average 6.48 212nd 61st 50th NA
Home & Garden Self Storage Companies 12.06 98th 30th 26th 89
Average 12.06 198th 70th 63rd 5
Real Estate Apartment Rentals 1.02 208th 63rd 51st -7
New Home Developers 3.24 126th 42nd 35th -21
Realtors 1.50 221st 65th 53rd 35
Average 1.88 200th 63rd 53rd 7
Travel Hotels 2.06 216th 68th 56th -23
Average 2.06 249th 77th 65th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.