Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 71st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Bakersfield Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Bakersfield keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 219% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 219% higher than in Visalia. The average price of a click in Bakersfield is $14.95.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To understand if prices in Bakersfield are relatively low, we also compared prices with Charleston which has a similar population, and found the average price of a click in Bakersfield was 32% higher than in Charleston. This suggests that perhaps Bakersfield prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bakersfield


Summary PPC Stats for Bakersfield for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.95 71st 16th 13rd 12
Automotive/Vehicle Auto Insurance 103.46 34th 11th 8th 73
Auto Parts 1.35 107th 35th 26th 0
Dealerships 2.20 226th 69th 58th NA
Tires 3.66 124th 38th 34th -15
Towing 3.57 124th 43rd 33rd -6
Average 30.18 27th 6th 4th 15
B2B Office Furniture 3.05 145th 48th 37th -32
Printers 8.36 73rd 22nd 18th 26
Average 5.71 111st 36th 29th NA
Entertainment/Recreation Restaurants 1.39 105th 33rd 29th -15
Average 1.39 105th 33rd 29th -15
Finance Credit Counselling 8.24 71st 22nd 16th NA
Insurance 102.42 12nd 3rd 2nd NA
Payday Loans 11.62 50th 18th 18th -8
Average 33.47 34th 9th 6th NA
Health, Beauty & Fitness Chiropractors 3.65 220th 66th 53rd -17
Cosmetic Surgery 11.68 34th 14th 13rd 175
Dentists 9.84 175th 64th 53rd 16
Martial Arts 2.18 79th 26th 20th -30
Massage Therapy 4.05 91st 19th 13rd 94
Optometrists 1.97 124th 40th 31st NA
Average 7.67 208th 67th 55th 46
Home & Garden Appliance Repair 10.42 166th 59th 49th -21
Furniture 2.03 178th 51st 45th -13
Garage Doors 15.88 144th 67th 57th 58
Moving Companies 18.08 118th 39th 34th 25
Pest Control 18.94 154th 56th 48th 15
Plumbers 10.74 226th 72nd 61st -10
Roofing 5.62 187th 48th 37th 70
Self Storage Companies 17.47 53rd 19th 17th 0
Windows and Doors 5.78 69th 15th 13rd NA
Average 11.44 228th 75th 64th 13
Legal Criminal Lawyers 52.54 34th 9th 7th -4
Family Law 31.35 43rd 20th 15th NA
Law Firms 23.98 40th 7th 6th NA
Personal Injury Law 187.97 12nd 3rd 3rd NA
Average 63.96 26th 10th 10th NA
Real Estate Apartment Rentals 0.94 222nd 73rd 61st -12
Condos 0.51 211st 67th 57th -45
New Home Developers 2.84 142nd 48th 40th 10
Realtors 2.38 131st 36th 28th -24
Average 1.71 198th 59th 47th -19
Shopping Florists 7.93 41st 17th 14th -8
Average 7.93 41st 17th 14th -8
Travel Car Rentals 2.74 130th 40th 31st 5
Hotels 4.05 105th 38th 30th -9
Average 3.39 136th 40th 29th -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.