Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 109th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 110% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 110% higher than in Visalia. The average price of a click in Bakersfield is $11.01.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To understand if prices in Bakersfield are relatively low, we also compared prices with Charleston which has a similar population, and found the average price of a click in Bakersfield was 16% higher than in Charleston. This suggests that perhaps Bakersfield prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bakersfield

Summary PPC Stats for Bakersfield for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.01 109th 33rd 26th 3
Automotive/Vehicle Auto Insurance 81.14 35th 10th 7th 38
Auto Parts 0.84 142nd 63rd 53rd -42
Dealerships 1.61 232nd 73rd 62nd NA
Tires 3.12 102nd 37th 32nd 8
Towing 1.44 136th 43rd 34th NA
Average 23.40 19th 3rd 3rd -3
B2B Office Furniture 6.89 22nd 8th 6th NA
Printers 8.97 27th 11th 10th NA
Average 7.93 34th 13rd 10th NA
Entertainment/Recreation Restaurants 1.14 136th 41st 36th 39
Average 1.14 136th 41st 36th 39
Finance Credit Counselling 10.08 58th 17th 13rd NA
Insurance 91.09 9th 3rd 3rd NA
Payday Loans 8.05 75th 28th 24th 8
Average 29.32 46th 16th 14th NA
Health, Beauty & Fitness Chiropractors 4.67 164th 58th 46th 19
Cosmetic Surgery 10.15 37th 11th 9th NA
Dentists 7.65 203rd 62nd 51st NA
Martial Arts 1.17 97th 29th 24th -22
Massage Therapy 6.51 49th 14th 7th 39
Optometrists 2.73 103rd 33rd 25th NA
Average 6.52 205th 60th 48th 13
Home & Garden Appliance Repair 8.92 115th 42nd 41st NA
Furniture 1.72 177th 53rd 42nd NA
Garage Doors 8.68 153rd 63rd 53rd -6
Landscapers 2.98 139th 31st 21st NA
Moving Companies 14.18 91st 27th 22nd 10
Pest Control 25.91 92nd 40th 33rd NA
Plumbers 12.55 214th 72nd 61st 61
Roofing 5.62 176th 43rd 31st NA
Self Storage Companies 9.23 154th 53rd 47th 0
Average 10.78 196th 72nd 63rd NA
Legal Criminal Lawyers 11.36 79th 21st 15th NA
Family Law 8.19 84th 24th 16th NA
Law Firms 6.80 169th 41st 29th NA
Personal Injury Law 56.78 113rd 23rd 15th NA
Average 20.21 143rd 34th 26th NA
Real Estate Apartment Rentals 0.65 222nd 70th 59th -9
Condos 0.81 152nd 50th 41st NA
New Home Developers 2.71 129th 38th 30th -15
Realtors 1.89 154th 44th 35th -6
Average 1.51 187th 55th 44th -3
Shopping Florists 6.38 53rd 13rd 12nd -1
Average 6.38 53rd 13rd 12nd -1
Travel Car Rentals 2.54 95th 27th 23rd -1
Hotels 3.20 111st 32nd 22nd -1
Average 2.87 117th 29th 21st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.