Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Bakersfield are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Bakersfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 182% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 182% higher than in Visalia. The average price of a click in Bakersfield is $11.54.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charleston, and found the average price of a click in Bakersfield was 19% lower than in Charleston. This suggests that perhaps prices in Bakersfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bakersfield

Summary PPC Stats for Bakersfield for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.54 140th 41st 35th -1
Automotive/Vehicle Auto Insurance 51.08 96th 16th 10th -17
Auto Parts 1.39 110th 36th 26th -5
Dealerships 2.89 160th 39th 30th 0
Tires 5.36 31st 10th 10th 14
Towing 3.28 143rd 46th 38th 1
Average 16.28 80th 12nd 8th -2
B2B Office Furniture 5.40 71st 19th 16th -35
Printers 8.67 55th 20th 16th 53
Average 6.49 85th 27th 23rd NA
Entertainment/Recreation Restaurants 1.06 214th 64th 52nd -32
Average 1.06 214th 64th 52nd -32
Finance Credit Counselling 21.77 35th 10th 8th NA
Insurance 53.43 42nd 13rd 8th -1
Mortgages 11.41 43rd 8th 4th NA
Payday Loans 5.71 108th 43rd 38th -47
Average 26.04 55th 13rd 9th NA
Health, Beauty & Fitness Chiropractors 4.40 204th 59th 47th -20
Cosmetic Surgery 3.43 122nd 33rd 26th -1
Dentists 7.90 222nd 67th 55th -8
Martial Arts 5.47 23rd 8th 6th 0
Massage Therapy 1.96 141st 31st 18th -44
Optometrists 4.71 76th 25th 20th NA
Average 5.67 264th 79th 66th -9
Home & Garden Appliance Repair 9.49 167th 59th 52nd -9
Furniture 2.64 178th 53rd 46th -3
Garage Doors 13.09 162nd 62nd 55th 19
Landscapers 2.09 203rd 59th 47th 15
Moving Companies 9.50 183rd 57th 46th -28
Pest Control 18.25 136th 54th 45th -11
Plumbers 13.23 236th 76th 67th 22
Roofing 8.63 179th 45th 34th -16
Self Storage Companies 8.50 158th 53rd 51st -19
Windows and Doors 1.74 110th 27th 20th NA
Average 10.65 229th 72nd 63rd -2
Legal Criminal Lawyers 44.31 37th 11th 9th -7
Family Law 18.84 85th 28th 22nd NA
Law Firms 16.03 134th 37th 30th NA
Personal Injury Law 39.98 126th 31st 22nd NA
Average 29.43 132nd 31st 24th NA
Real Estate Apartment Rentals 0.60 255th 78th 65th -21
Condos 0.91 168th 51st 41st -5
New Home Developers 2.07 187th 65th 57th -25
Realtors 1.49 178th 57th 47th -21
Average 1.25 230th 71st 59th -17
Shopping Florists 7.52 70th 27th 21st -20
Average 7.52 70th 27th 21st -20
Travel Car Rentals 2.39 171st 59th 50th 0
Hotels 3.92 150th 50th 40th 0
Average 3.15 200th 61st 50th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.