Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Bakersfield are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Bakersfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 85% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 85% higher than in Visalia. The average price of a click in Bakersfield is $9.87.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charleston, and found the average price of a click in Bakersfield was 37% lower than in Charleston. This suggests that perhaps prices in Bakersfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bakersfield

Summary PPC Stats for Bakersfield for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.87 175th 53rd 45th 9
Automotive/Vehicle Auto Insurance 57.69 89th 19th 12nd 20
Auto Parts 1.33 126th 36th 28th 56
Dealerships 4.88 72nd 12nd 8th NA
Tires 3.79 129th 37th 32nd 23
Towing 3.78 100th 34th 26th -14
Average 18.24 74th 14th 8th 26
B2B Office Furniture 6.35 53rd 14th 12nd 7
Printers 5.81 71st 19th 12nd 59
Average 6.08 94th 28th 22nd NA
Entertainment/Recreation Restaurants 0.83 198th 67th 55th -29
Average 0.83 198th 67th 55th -29
Finance Credit Counselling 8.39 66th 21st 15th NA
Insurance 57.95 32nd 10th 5th NA
Payday Loans 12.38 62nd 19th 18th -5
Average 22.77 85th 18th 12nd NA
Health, Beauty & Fitness Chiropractors 5.01 203rd 58th 46th 0
Cosmetic Surgery 8.64 66th 22nd 17th -5
Dentists 10.76 164th 53rd 45th 19
Martial Arts 3.43 63rd 17th 14th -13
Massage Therapy 2.40 112nd 25th 14th -29
Optometrists 1.88 131st 42nd 33rd NA
Average 7.13 234th 70th 58th 0
Home & Garden Appliance Repair 10.21 148th 48th 43rd 2
Furniture 3.01 118th 41st 38th 19
Garage Doors 5.80 194th 72nd 61st -39
Landscapers 1.98 176th 54th 41st 29
Moving Companies 16.31 117th 33rd 27th 47
Pest Control 20.42 135th 57th 49th -3
Plumbers 18.52 191st 65th 56th 30
Roofing 10.69 129th 28th 16th 68
Self Storage Companies 12.78 109th 37th 34th -22
Windows and Doors 3.60 83rd 18th 12nd NA
Average 10.81 225th 76th 65th 15
Legal Criminal Lawyers 38.96 44th 9th 7th 73
Family Law 19.81 65th 21st 15th NA
Law Firms 16.30 128th 24th 17th NA
Average 21.53 158th 40th 32nd NA
Real Estate Apartment Rentals 0.83 240th 71st 60th 7
Condos 0.75 189th 63rd 53rd -9
New Home Developers 3.31 129th 44th 41st 8
Realtors 2.15 166th 49th 37th 21
Average 1.75 202nd 61st 50th 7
Shopping Florists 7.18 67th 20th 17th 6
Average 7.18 67th 20th 17th 6
Travel Car Rentals 3.05 111st 35th 30th 11
Hotels 3.47 157th 48th 38th 4
Average 3.26 170th 52nd 42nd 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.