Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Bakersfield are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Bakersfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 13% Lower in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 13% lower than in Visalia. The average price of a click in Bakersfield is $12.40.

This price difference is interesting though, given the population of Visalia is less than Bakersfield.

To understand if prices in Bakersfield align relatively, we also compared prices with Charleston, which has a similar population, and found the average price of a click in Bakersfield was 7% higher than in Charleston.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bakersfield


Summary PPC Stats for Bakersfield for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.40 126th 35th 30th 1
Automotive/Vehicle Auto Insurance 62.74 57th 12nd 9th -13
Auto Parts 2.53 58th 20th 15th 70
Dealerships 2.61 181st 57th 46th NA
Tires 5.01 70th 23rd 22nd -4
Towing 3.41 149th 48th 40th -4
Average 15.26 81st 13rd 10th 12
B2B Office Furniture 8.02 25th 8th 8th 41
Printers 12.27 12nd 6th 6th 12
Average 10.15 23rd 7th 7th NA
Entertainment/Recreation Restaurants 1.27 210th 63rd 52nd -27
Average 1.27 210th 63rd 52nd -27
Finance Credit Counselling 24.59 28th 6th 5th NA
Insurance 54.52 40th 12nd 9th 10
Payday Loans 17.12 19th 7th 7th 12
Average 33.13 34th 11th 10th NA
Health, Beauty & Fitness Chiropractors 5.78 161st 44th 35th 2
Cosmetic Surgery 3.71 119th 31st 23rd -12
Dentists 11.32 127th 42nd 36th -11
Martial Arts 2.74 78th 27th 20th -39
Massage Therapy 2.91 124th 31st 20th -53
Optometrists 5.05 69th 27th 20th NA
Average 7.45 225th 71st 59th -12
Home & Garden Appliance Repair 10.92 144th 51st 43rd 0
Furniture 3.17 177th 50th 40th 20
Garage Doors 6.41 195th 70th 60th -39
Landscapers 2.37 202nd 56th 46th 12
Moving Companies 15.20 151st 44th 36th 8
Pest Control 22.63 107th 55th 47th 9
Plumbers 12.31 238th 77th 67th 21
Roofing 5.80 200th 52nd 39th -8
Self Storage Companies 8.02 191st 71st 62nd 0
Windows and Doors 2.57 106th 26th 19th NA
Average 10.41 244th 75th 67th 2
Legal Criminal Lawyers 53.09 27th 5th 3rd 0
Family Law 9.03 102nd 31st 24th NA
Law Firms 11.04 184th 49th 40th NA
Personal Injury Law 137.90 57th 11th 10th NA
Average 34.03 129th 37th 31st NA
Real Estate Apartment Rentals 0.59 251st 77th 65th 0
Condos 0.87 182nd 60th 49th 0
New Home Developers 2.51 181st 65th 59th 0
Realtors 1.69 194th 63rd 54th 0
Average 1.40 233rd 72nd 62nd 0
Shopping Florists 6.96 148th 54th 50th 0
Average 6.96 148th 54th 50th 0
Travel Car Rentals 2.58 170th 57th 50th 0
Hotels 4.24 133rd 44th 34th 0
Average 3.41 177th 55th 46th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.