Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 138% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 138% higher than in Visalia. The average price of a click in Bakersfield is $9.95.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To understand if prices in Bakersfield are relatively low, we also compared prices with Charleston which has a similar population, and found the average price of a click in Bakersfield was 20% higher than in Charleston. This suggests that perhaps Bakersfield prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bakersfield

Summary PPC Stats for Bakersfield for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.95 150th 45th 36th 5
Automotive/Vehicle Auto Insurance 60.05 77th 14th 7th -44
Auto Parts 1.14 144th 47th 39th -13
Dealerships 1.74 223rd 72nd 61st -9
Tires 2.97 132nd 46th 42nd -6
Towing 1.88 145th 45th 34th 17
Average 17.78 66th 7th 5th -10
B2B Office Furniture 4.04 65th 20th 19th -8
Printers 14.23 5th 4th 3rd 60
Average 9.14 19th 9th 8th 17
Entertainment/Recreation Restaurants 1.57 112nd 31st 26th 10
Average 1.57 112nd 31st 26th 10
Finance Credit Counselling 6.55 63rd 16th 13rd -6
Insurance 36.57 69th 14th 9th -7
Payday Loans 8.61 92nd 32nd 27th -24
Average 19.38 101st 24th 17th -10
Health, Beauty & Fitness Chiropractors 5.10 174th 51st 38th 31
Cosmetic Surgery 9.71 44th 13rd 10th 0
Dentists 9.47 174th 56th 47th 18
Martial Arts 2.42 79th 23rd 18th 0
Massage Therapy 0.53 130th 28th 18th 0
Optometrists 2.46 110th 34th 27th NA
Average 7.06 219th 69th 57th 8
Home & Garden Appliance Repair 14.65 109th 38th 37th -6
Furniture 1.79 209th 65th 55th 14
Garage Doors 7.74 174th 70th 58th 20
Landscapers 5.50 66th 16th 10th 0
Moving Companies 14.08 145th 47th 40th 13
Pest Control 15.65 159th 58th 51st -29
Plumbers 15.82 195th 66th 58th -27
Roofing 7.66 171st 36th 28th 11
Self Storage Companies 11.34 142nd 48th 44th 13
Windows and Doors 1.77 96th 18th 13rd NA
Average 10.19 232nd 75th 65th -2
Legal Family Law 5.40 88th 23rd 17th NA
Law Firms 16.18 65th 13rd 8th NA
Personal Injury Law 65.64 107th 24th 19th NA
Average 22.62 144th 34th 26th NA
Real Estate Apartment Rentals 0.96 225th 65th 52nd -8
Condos 1.64 119th 34th 27th 65
New Home Developers 2.95 157th 57th 49th -6
Realtors 2.77 106th 27th 21st 45
Average 2.10 166th 50th 41st 26
Shopping Florists 6.95 69th 21st 18th 8
Average 6.95 69th 21st 18th 8
Travel Car Rentals 3.02 127th 43rd 36th 10
Hotels 3.64 110th 38th 30th 17
Average 3.33 133rd 40th 33rd 13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.