Findings for PPC in Bakersfield

Bakersfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bakersfield was the 87th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Bakersfield also ranks amongst the least expensive cities in California, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Higher in Bakersfield than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bakersfield are 67% higher than in Visalia. The average price of a click in Bakersfield is $14.20.

This price difference is understandable though, given the population of Visalia is less than Bakersfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charleston, and found the average price of a click in Bakersfield was 13% lower than in Charleston. This suggests that perhaps prices in Bakersfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bakersfield


Summary PPC Stats for Bakersfield for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.20 87th 26th 20th 4
Automotive/Vehicle Auto Insurance 70.02 86th 23rd 16th -24
Auto Parts 1.90 75th 26th 22nd 54
Dealerships 2.40 211st 61st 50th NA
Tires 3.15 142nd 51st 48th -14
Towing 4.54 101st 39th 33rd 17
Average 21.27 67th 17th 11th 5
B2B Office Furniture 4.23 97th 25th 23rd -23
Printers 7.02 61st 18th 12nd -8
Average 5.16 104th 28th 22nd NA
Entertainment/Recreation Restaurants 0.69 197th 66th 56th -40
Average 0.69 197th 66th 56th -40
Finance Credit Counselling 17.36 44th 11th 8th NA
Insurance 42.93 64th 22nd 15th NA
Payday Loans 18.41 29th 12nd 12nd 13
Average 26.23 90th 23rd 17th NA
Health, Beauty & Fitness Chiropractors 8.09 142nd 37th 26th 183
Cosmetic Surgery 9.78 51st 20th 17th -10
Dentists 11.32 139th 43rd 36th 14
Martial Arts 3.55 45th 12nd 8th 63
Massage Therapy 3.84 96th 22nd 13rd -3
Optometrists 2.40 127th 39th 30th NA
Average 8.61 191st 57th 46th 24
Home & Garden Appliance Repair 13.67 116th 42nd 38th 23
Furniture 2.30 158th 52nd 44th 28
Garage Doors 6.29 184th 68th 57th -30
Landscapers 1.96 153rd 41st 30th 0
Moving Companies 19.74 89th 30th 23rd 17
Pest Control 15.90 174th 68th 59th -11
Plumbers 21.03 168th 59th 52nd 95
Roofing 7.58 164th 44th 31st -8
Self Storage Companies 13.34 115th 41st 36th -25
Windows and Doors 3.32 84th 20th 15th NA
Average 11.60 211st 73rd 63rd 5
Legal Criminal Lawyers 34.56 62nd 13rd 11th -12
Law Firms 11.93 117th 30th 23rd NA
Personal Injury Law 179.06 18th 5th 5th NA
Average 71.41 26th 8th 8th NA
Real Estate Apartment Rentals 0.96 233rd 72nd 60th 1
Condos 0.67 195th 64th 53rd 22
New Home Developers 2.66 161st 60th 52nd -6
Realtors 2.12 156th 48th 37th -12
Average 1.63 220th 66th 54th 1
Shopping Florists 4.71 177th 59th 49th -38
Average 4.71 177th 59th 49th -38
Travel Car Rentals 2.92 125th 41st 35th 6
Hotels 3.24 148th 48th 40th -15
Average 3.08 165th 45th 35th -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.