Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Berkeley also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Berkeley are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Berkeley keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 45% Lower in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 45% lower than in Oakland. The average price of a click in Berkeley is $9.75.

This price differential is expected however, as Oakland has a larger population than Berkeley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Berkeley was 15% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Berkeley


Summary PPC Stats for Berkeley for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.75 188th 57th 48th -4
Automotive/Vehicle Dealerships 2.83 166th 41st 32nd NA
Tires 5.90 17th 3rd 3rd 13
Towing 6.50 33rd 17th 14th 6
Average 4.91 203rd 56th 44th -2
B2B Office Furniture 4.26 112nd 34th 27th -21
Printers 12.65 16th 6th 6th 118
Average 8.46 42nd 17th 15th NA
Entertainment/Recreation Restaurants 1.15 206th 60th 48th -57
Average 1.15 206th 60th 48th -57
Finance Payday Loans 5.42 111st 45th 40th -12
Average 5.42 182nd 60th 50th NA
Health, Beauty & Fitness Chiropractors 3.39 223rd 64th 52nd -60
Dentists 4.73 277th 82nd 69th -28
Optometrists 11.41 6th 3rd 3rd -23
Average 5.92 259th 78th 65th -17
Home & Garden Appliance Repair 14.27 95th 35th 32nd 7
Furniture 4.90 39th 9th 8th 7
Garage Doors 14.58 153rd 60th 54th -30
Landscapers 15.46 2nd 1st 1st 137
Moving Companies 14.37 130th 45th 36th -11
Pest Control 36.20 19th 9th 5th -25
Plumbers 42.42 90th 39th 35th 10
Roofing 12.33 137th 34th 25th -1
Self Storage Companies 9.87 119th 41st 40th -23
Average 18.69 108th 48th 43rd 6
Legal Law Firms 29.48 49th 8th 4th NA
Average 29.48 131st 30th 23rd NA
Real Estate Apartment Rentals 3.70 24th 8th 7th -15
Condos 1.87 71st 15th 10th -7
Realtors 1.77 130th 35th 28th -51
Average 2.44 88th 17th 14th -20
Shopping Florists 4.82 176th 60th 51st -11
Average 4.82 176th 60th 51st -11
Travel Car Rentals 2.71 138th 48th 41st 4
Hotels 5.31 45th 15th 9th 0
Average 4.01 88th 25th 17th 2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.