Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 127th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Burbank also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 3% higher than in Glendale. The average price of a click in Burbank is $10.03.

This price differential is somewhat surprising however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Burbank was 143% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Burbank

Summary PPC Stats for Burbank for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.03 127th 39th 31st 1
Automotive/Vehicle Auto Parts 2.01 32nd 16th 16th NA
Dealerships 1.63 231st 72nd 61st NA
Tires 5.21 14th 3rd 3rd 6
Towing 4.66 42nd 15th 11th NA
Average 3.03 203rd 52nd 41st NA
B2B Office Furniture 4.62 76th 17th 15th NA
Printers 12.84 6th 3rd 2nd NA
Average 8.73 25th 10th 8th NA
Entertainment/Recreation Restaurants 2.43 22nd 7th 7th 113
Average 2.43 22nd 7th 7th 113
Health, Beauty & Fitness Chiropractors 4.35 176th 59th 47th 48
Dentists 8.84 175th 52nd 41st NA
Average 7.04 186th 55th 43rd 2
Home & Garden Appliance Repair 23.31 6th 5th 5th NA
Furniture 1.62 184th 56th 45th NA
Garage Doors 19.81 91st 46th 41st -14
Moving Companies 27.72 2nd 1st 1st NA
Pest Control 31.93 38th 15th 13rd NA
Plumbers 55.07 37th 12nd 11th -22
Roofing 9.02 127th 31st 20th NA
Self Storage Companies 11.02 104th 32nd 30th 19
Average 22.56 29th 12nd 12nd NA
Legal Law Firms 12.32 94th 21st 12nd NA
Average 12.32 173rd 41st 30th NA
Real Estate Apartment Rentals 0.87 181st 53rd 42nd -28
Condos 2.43 31st 7th 6th NA
New Home Developers 4.34 49th 8th 6th NA
Realtors 1.67 172nd 53rd 43rd 2
Average 1.75 151st 42nd 33rd -2
Shopping Florists 6.58 45th 10th 10th 0
Average 6.58 45th 10th 10th 0
Travel Car Rentals 2.52 97th 28th 24th -1
Hotels 3.26 106th 29th 20th -1
Average 2.89 112nd 27th 20th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.