Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Burbank also ranks amongst the least expensive cities in California, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 14% lower than in Glendale. The average price of a click in Burbank is $13.18.

This price differential is expected however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Burbank was 152% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Burbank


Summary PPC Stats for Burbank for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.18 113rd 32nd 27th 0
Automotive/Vehicle Auto Insurance 36.82 132nd 26th 18th 0
Dealerships 1.90 212nd 68th 56th NA
Tires 4.30 113rd 42nd 39th 48
Towing 4.52 116th 37th 30th 0
Average 10.37 137th 29th 21st 7
B2B Office Furniture 7.46 36th 12nd 12nd 7
Printers 14.13 8th 3rd 3rd 28
Average 10.80 20th 5th 5th NA
Entertainment/Recreation Restaurants 7.18 25th 4th 3rd -1
Average 7.18 25th 4th 3rd -1
Health, Beauty & Fitness Chiropractors 6.64 143rd 36th 27th -16
Dentists 10.17 170th 54th 45th -18
Martial Arts 3.84 55th 22nd 17th -52
Massage Therapy 3.27 120th 30th 19th NA
Average 7.27 230th 72nd 60th -13
Home & Garden Appliance Repair 32.94 5th 3rd 2nd 0
Furniture 2.09 230th 71st 60th 10
Garage Doors 52.57 21st 12nd 12nd 15
Landscapers 2.65 195th 53rd 44th NA
Moving Companies 19.19 105th 29th 24th 13
Pest Control 24.34 94th 49th 42nd 33
Plumbers 79.39 8th 3rd 3rd -20
Roofing 13.99 115th 20th 12nd 3
Self Storage Companies 11.91 113rd 37th 37th 0
Average 29.20 15th 6th 6th 3
Legal Family Law 20.11 69th 24th 19th NA
Average 20.11 175th 50th 43rd NA
Real Estate Apartment Rentals 1.47 141st 36th 28th 0
Condos 0.98 169th 54th 43rd 0
New Home Developers 4.57 89th 24th 22nd 0
Realtors 2.58 102nd 35th 30th 0
Average 2.46 114th 33rd 29th 0
Shopping Florists 7.40 127th 48th 44th 0
Average 7.40 127th 48th 44th 0
Travel Car Rentals 4.97 13rd 4th 4th 0
Hotels 3.65 187th 61st 50th 0
Average 4.31 74th 22nd 17th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.