Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 152nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Lower in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 11% lower than in Oceanside. The average price of a click in Carlsbad is $10.88.

This price differential is expected however, as Oceanside has a larger population than Carlsbad.

For better comparison of prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 6% lower than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carlsbad

Summary PPC Stats for Carlsbad for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.88 152nd 44th 35th NA
Automotive/Vehicle Auto Parts 0.92 141st 51st 41st -29
Dealerships 5.73 35th 5th 2nd NA
Tires 5.91 33rd 7th 7th -8
Towing 11.29 13rd 7th 5th 0
Average 5.96 185th 49th 37th NA
Entertainment/Recreation Restaurants 1.48 98th 31st 27th 1
Average 1.48 98th 31st 27th 1
Health, Beauty & Fitness Chiropractors 3.43 227th 68th 55th 0
Dentists 19.59 24th 7th 7th 6
Martial Arts 3.79 47th 13rd 11th 0
Average 9.96 125th 44th 35th 1
Home & Garden Furniture 1.91 189th 57th 50th -23
Garage Doors 41.74 40th 15th 15th 4
Landscapers 1.97 153rd 47th 34th NA
Moving Companies 15.82 143rd 45th 38th -2
Pest Control 29.12 72nd 26th 24th 3
Plumbers 37.34 86th 27th 22nd 29
Self Storage Companies 18.65 33rd 10th 10th 34
Average 22.27 62nd 24th 21st 4
Legal Family Law 41.49 23rd 12nd 9th NA
Average 41.49 80th 26th 22nd NA
Real Estate Apartment Rentals 2.23 57th 11th 9th -22
Condos 3.24 32nd 5th 4th 3
New Home Developers 4.66 52nd 7th 7th -18
Realtors 7.32 3rd 2nd 2nd 31
Average 4.61 8th 1st 1st 1
Shopping Florists 5.99 122nd 42nd 37th 2
Average 5.99 122nd 42nd 37th 2
Travel Car Rentals 3.40 69th 21st 16th 22
Hotels 4.79 55th 16th 10th 11
Average 4.09 57th 15th 10th 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.