Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 155th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 21% Lower in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 21% lower than in Oceanside. The average price of a click in Carlsbad is $11.18.

This price differential is expected however, as Oceanside has a larger population than Carlsbad.

For better comparison of prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 8% lower than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carlsbad

Summary PPC Stats for Carlsbad for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.18 155th 52nd 43rd NA
Automotive/Vehicle Auto Parts 3.26 12nd 4th 3rd 127
Dealerships 5.93 18th 4th 3rd NA
Average 4.60 198th 54th 45th NA
Entertainment/Recreation Restaurants 1.59 75th 29th 25th 6
Average 1.59 75th 29th 25th 6
Health, Beauty & Fitness Chiropractors 11.46 75th 18th 12nd 250
Dentists 24.87 3rd 2nd 2nd 15
Martial Arts 3.15 55th 17th 13rd -17
Massage Therapy 31.21 2nd 1st 1st NA
Optometrists 3.74 95th 29th 23rd NA
Average 17.83 11th 5th 4th 28
Home & Garden Appliance Repair 35.27 6th 5th 5th 0
Furniture 2.82 105th 38th 37th 32
Garage Doors 35.05 64th 32nd 31st -6
Landscapers 5.89 63rd 9th 5th NA
Moving Companies 14.17 139th 45th 35th -4
Pest Control 25.95 93rd 44th 37th -8
Plumbers 32.70 110th 46th 41st -16
Self Storage Companies 11.29 156th 56th 48th -36
Average 19.99 94th 42nd 37th 2
Legal Law Firms 12.33 113rd 27th 20th NA
Average 12.33 177th 49th 39th NA
Real Estate Apartment Rentals 1.96 104th 24th 18th -10
Condos 3.73 22nd 8th 5th 14
New Home Developers 6.26 23rd 3rd 3rd 37
Realtors 4.84 9th 2nd 2nd -15
Average 4.14 18th 3rd 3rd 3
Shopping Florists 4.70 178th 60th 50th -11
Average 4.70 178th 60th 50th -11
Travel Car Rentals 2.66 153rd 47th 41st -23
Hotels 4.53 55th 16th 12nd -5
Average 3.59 92nd 23rd 17th -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.