Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Carlsbad are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Carlsbad keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Higher in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 3% higher than in Oceanside. The average price of a click in Carlsbad is $12.14.

This price differential is somewhat surprising however, as Oceanside has a larger population than Carlsbad.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 7% higher than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Carlsbad


Summary PPC Stats for Carlsbad for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.14 137th 41st 36th -1
Automotive/Vehicle Dealerships 5.17 53rd 9th 8th NA
Tires 7.80 12nd 2nd 2nd 15
Towing 13.95 8th 4th 4th 0
Average 8.97 158th 36th 27th 5
Entertainment/Recreation Restaurants 3.64 101st 24th 19th 3
Average 3.64 101st 24th 19th 3
Health, Beauty & Fitness Chiropractors 5.94 157th 43rd 34th -60
Dentists 12.77 86th 29th 24th -2
Optometrists 10.94 14th 8th 7th NA
Average 10.56 101st 34th 29th -7
Home & Garden Appliance Repair 20.12 39th 18th 15th 0
Furniture 4.11 103rd 26th 20th 7
Garage Doors 61.95 14th 7th 7th 8
Landscapers 5.80 69th 13rd 7th -14
Moving Companies 19.38 101st 26th 22nd 0
Pest Control 45.76 11th 8th 5th 3
Plumbers 38.69 111st 48th 43rd -20
Self Storage Companies 9.55 159th 56th 51st 0
Average 23.83 57th 23rd 21st -2
Legal Law Firms 37.01 41st 14th 11th NA
Average 37.01 120th 35th 29th NA
Real Estate Apartment Rentals 1.96 90th 21st 17th 0
Condos 3.15 33rd 7th 4th 0
New Home Developers 5.14 64th 11th 11th 0
Realtors 4.70 6th 3rd 3rd 0
Average 3.74 33rd 4th 4th 0
Shopping Florists 6.36 171st 61st 55th 0
Average 6.36 171st 61st 55th 0
Travel Car Rentals 3.77 61st 18th 16th 0
Hotels 5.09 66th 21st 14th 0
Average 4.43 62nd 19th 14th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.