Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Chula Vista Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Chula Vista keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 52% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 52% lower than in San Diego. The average price of a click in Chula Vista is $9.34.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chula Vista


Summary PPC Stats for Chula Vista for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.34 166th 48th 39th 10
Automotive/Vehicle Auto Insurance 20.16 145th 34th 26th -27
Auto Parts 1.15 141st 45th 37th 2
Dealerships 2.56 171st 48th 38th -2
Tires 2.54 165th 59th 51st -11
Towing 4.75 54th 18th 13rd 20
Average 8.75 139th 31st 23rd -3
Entertainment/Recreation Restaurants 2.08 74th 21st 19th 25
Average 2.08 74th 21st 19th 25
Finance Credit Counselling 9.28 59th 14th 11th 4
Insurance 25.59 95th 24th 17th -4
Payday Loans 8.46 94th 34th 29th -24
Average 14.44 119th 28th 21st -5
Health, Beauty & Fitness Chiropractors 4.81 185th 54th 41st -3
Dentists 14.88 50th 14th 13rd 19
Martial Arts 2.78 69th 19th 14th 0
Optometrists 3.69 80th 25th 19th NA
Average 10.06 98th 25th 21st 5
Home & Garden Appliance Repair 31.87 6th 3rd 3rd 68
Furniture 2.74 105th 29th 28th -28
Garage Doors 33.68 43rd 20th 18th 8
Landscapers 1.12 167th 43rd 34th -30
Moving Companies 16.04 126th 42nd 35th 3
Pest Control 26.06 65th 31st 27th -2
Plumbers 26.99 137th 56th 49th -20
Roofing 0.96 203rd 51st 39th 0
Self Storage Companies 14.76 58th 17th 15th 21
Average 17.53 112nd 50th 44th 1
Legal Law Firms 4.05 187th 42nd 32nd NA
Average 4.05 212nd 49th 38th NA
Real Estate Apartment Rentals 1.18 195th 53rd 43rd -16
Condos 2.60 63rd 14th 10th 226
New Home Developers 3.38 128th 40th 33rd -4
Realtors 3.49 58th 12nd 10th 23
Average 2.68 107th 22nd 17th 55
Shopping Florists 6.29 98th 28th 24th 0
Average 6.29 98th 28th 24th 0
Travel Car Rentals 2.24 183rd 65th 54th -11
Hotels 3.69 105th 36th 28th 15
Average 2.96 178th 56th 46th 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.