Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 41% lower than in San Diego. The average price of a click in Chula Vista is $14.82.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 44% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.82 74th 19th 15th 9
Automotive/Vehicle Auto Insurance 24.72 172nd 48th 39th -11
Auto Parts 1.33 134th 50th 41st 18
Dealerships 3.08 168th 45th 35th NA
Tires 2.63 181st 61st 54th -23
Towing 8.33 23rd 12nd 9th 35
Average 8.56 173rd 46th 37th 3
B2B Printers 2.84 89th 25th 18th -24
Average 2.84 152nd 47th 37th NA
Entertainment/Recreation Restaurants 1.76 56th 24th 21st -18
Average 1.76 56th 24th 21st -18
Finance Credit Counselling 17.48 43rd 10th 7th NA
Insurance 33.63 86th 27th 19th NA
Payday Loans 17.56 35th 16th 16th 46
Average 21.56 112nd 34th 27th NA
Health, Beauty & Fitness Chiropractors 5.90 181st 52nd 40th 10
Cosmetic Surgery 8.58 66th 25th 20th NA
Dentists 16.47 43rd 13rd 11th 39
Optometrists 4.11 85th 24th 18th NA
Average 12.33 61st 18th 15th 13
Home & Garden Appliance Repair 31.84 13rd 12nd 12nd 19
Furniture 3.36 68th 26th 25th 6
Garage Doors 38.56 50th 23rd 23rd 1
Landscapers 1.58 167th 50th 39th 20
Moving Companies 18.30 103rd 34th 26th -11
Pest Control 23.11 115th 54th 46th -5
Plumbers 45.86 71st 31st 28th 90
Roofing 12.40 109th 22nd 14th 14
Self Storage Companies 12.46 134th 45th 40th -1
Average 22.17 66th 26th 24th 12
Legal Law Firms 9.42 133rd 38th 29th NA
Personal Injury Law 210.69 11th 4th 4th NA
Average 110.06 9th 5th 5th NA
Real Estate Apartment Rentals 1.13 217th 67th 56th 3
Condos 1.67 110th 32nd 24th 26
New Home Developers 3.84 92nd 23rd 21st 37
Realtors 2.82 94th 24th 17th -5
Average 2.31 134th 34th 25th 12
Shopping Florists 7.18 52nd 20th 16th 0
Average 7.18 52nd 20th 16th 0
Travel Car Rentals 2.56 164th 53rd 46th 16
Hotels 3.45 130th 39th 32nd 22
Average 3.00 181st 49th 39th 19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.