Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 11th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. Chula Vista also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 15% lower than in San Diego. The average price of a click in Chula Vista is $15.51.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 94% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.51 45th 11th 8th 5
Automotive/Vehicle Auto Insurance 44.27 122nd 30th 21st 149
Auto Parts 0.96 155th 54th 44th -19
Dealerships 2.67 152nd 41st 31st NA
Tires 2.72 141st 51st 46th -3
Towing 3.81 81st 32nd 22nd -26
Average 11.80 118th 27th 18th 17
Entertainment/Recreation Restaurants 0.59 214th 68th 56th -3
Average 0.59 214th 68th 56th -3
Finance Credit Counselling 7.84 57th 13rd 10th NA
Insurance 33.80 78th 21st 13rd NA
Payday Loans 15.85 38th 16th 16th 12
Average 19.16 83rd 21st 17th -7
Health, Beauty & Fitness Acupuncture 2.50 98th 37th 26th 24
Chiropractors 5.43 143rd 37th 27th 67
Dentists 13.32 72nd 20th 15th 36
Martial Arts 2.78 69th 19th 14th 23
Optometrists 3.67 78th 25th 19th NA
Average 8.12 150th 38th 31st 17
Home & Garden Appliance Repair 15.67 44th 21st 21st 17
Furniture 4.85 8th 2nd 2nd 104
Garage Doors 25.73 72nd 38th 36th -6
Landscapers 3.01 124th 32nd 22nd -8
Moving Companies 13.73 155th 47th 39th 10
Pest Control 26.90 53rd 23rd 22nd -23
Plumbers 37.46 93rd 37th 34th 8
Self Storage Companies 12.08 96th 28th 24th 25
Average 18.24 93rd 38th 35th 8
Legal Immigration Lawyers 8.68 57th 14th 12nd NA
Law Firms 1.09 220th 53rd 41st NA
Personal Injury Law 111.76 37th 10th 9th NA
Traffic Law 92.86 16th 4th 4th NA
Average 72.99 10th 5th 5th NA
Real Estate Apartment Rentals 1.51 132nd 32nd 27th 35
Condos 2.16 77th 18th 12nd 1
New Home Developers 3.49 110th 34th 28th 6
Property Management 2.51 135th 50th 41st -22
Realtors 2.91 115th 37th 29th -10
Average 2.53 123rd 34th 27th 2
Shopping Florists 6.10 96th 29th 22nd -23
Average 6.10 63rd 23rd 17th -12
Travel Car Rentals 2.54 169th 63rd 52nd 6
Hotels 3.31 113rd 34th 24th 0
Average 2.92 165th 53rd 42nd 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.