Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 50% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 50% lower than in San Diego. The average price of a click in Chula Vista is $11.47.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 48% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.47 135th 39th 30th -1
Automotive/Vehicle Auto Insurance 22.98 170th 47th 35th 0
Auto Parts 1.22 117th 40th 30th 4
Dealerships 3.58 132nd 27th 19th NA
Tires 3.00 167th 55th 46th -14
Towing 5.42 63rd 22nd 16th 9
Average 5.73 190th 51st 39th 0
B2B Printers 5.37 93rd 28th 22nd -18
Average 5.37 115th 37th 30th NA
Entertainment/Recreation Restaurants 2.95 14th 4th 3rd 120
Average 2.95 14th 4th 3rd 120
Finance Credit Counselling 11.13 61st 19th 14th NA
Payday Loans 11.37 52nd 20th 19th 45
Average 11.29 131st 37th 28th NA
Health, Beauty & Fitness Chiropractors 5.53 180th 48th 35th -15
Dentists 12.55 111st 41st 34th 6
Martial Arts 2.36 77th 25th 19th -63
Optometrists 4.00 73rd 29th 23rd NA
Average 9.27 153rd 55th 45th -4
Home & Garden Appliance Repair 24.91 30th 19th 18th 5
Furniture 3.16 65th 17th 17th -2
Garage Doors 30.68 75th 34th 32nd 7
Landscapers 2.49 144th 43rd 30th -27
Moving Companies 20.58 103rd 32nd 27th 3
Pest Control 24.49 106th 38th 32nd -13
Plumbers 28.89 125th 42nd 35th -3
Roofing 12.28 126th 26th 18th 0
Self Storage Companies 12.54 140th 53rd 46th -6
Average 18.19 115th 42nd 38th -3
Legal Law Firms 5.52 186th 43rd 32nd NA
Personal Injury Law 121.20 53rd 16th 15th NA
Average 63.36 28th 11th 11th NA
Real Estate Apartment Rentals 1.11 194th 57th 46th -3
Condos 1.65 112nd 31st 21st -37
New Home Developers 2.89 136th 44th 37th -11
Realtors 8.14 1st 1st 1st -8
Average 3.92 24th 4th 4th -14
Shopping Florists 7.11 68th 23rd 19th -10
Average 7.11 68th 23rd 19th -10
Travel Car Rentals 2.21 179th 58th 48th -13
Hotels 2.93 203rd 67th 57th -12
Average 2.57 230th 70th 58th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.