Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 12nd most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Chula Vista also ranks amongst the most expensive cities in California, ranking 10th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 24% lower than in San Diego. The average price of a click in Chula Vista is $13.87.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 58% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.87 60th 12nd 10th 0
Automotive/Vehicle Auto Insurance 41.13 126th 36th 28th 37
Auto Parts 1.41 87th 44th 37th -21
Dealerships 2.06 205th 58th 48th NA
Tires 2.82 134th 50th 44th 18
Towing 3.59 78th 27th 20th NA
Average 15.52 86th 21st 16th 7
Entertainment/Recreation Restaurants 0.41 227th 75th 64th -48
Average 0.41 227th 75th 64th -48
Finance Credit Counselling 15.45 45th 12nd 10th NA
Insurance 50.80 40th 16th 14th NA
Payday Loans 9.59 62nd 18th 16th -1
Average 25.28 65th 20th 17th NA
Health, Beauty & Fitness Chiropractors 3.01 212nd 66th 54th -15
Cosmetic Surgery 12.23 17th 6th 6th NA
Dentists 17.33 14th 4th 4th 30
Martial Arts 2.05 73rd 21st 16th 59
Optometrists 2.80 99th 31st 23rd NA
Average 10.98 44th 11th 8th 10
Home & Garden Appliance Repair 12.55 54th 21st 21st NA
Furniture 2.66 69th 7th 7th NA
Garage Doors 22.51 74th 32nd 30th -1
Landscapers 4.09 112nd 23rd 15th NA
Moving Companies 17.51 46th 16th 15th NA
Pest Control 27.14 77th 31st 25th NA
Plumbers 31.77 108th 43rd 36th 1
Self Storage Companies 9.09 158th 56th 50th -21
Average 16.69 86th 36th 32nd NA
Legal Law Firms 1.77 221st 51st 39th NA
Personal Injury Law 82.66 75th 13rd 11th NA
Average 62.44 9th 2nd 1st NA
Real Estate Apartment Rentals 1.71 78th 21st 17th 7
Condos 1.20 116th 34th 26th NA
New Home Developers 2.98 103rd 29th 24th 8
Realtors 2.59 79th 19th 14th -4
Average 2.16 104th 26th 18th -3
Shopping Florists 6.01 74th 20th 18th -1
Average 6.01 74th 20th 18th -1
Travel Car Rentals 1.96 159th 53rd 46th -1
Hotels 2.45 186th 61st 50th -1
Average 2.21 213rd 70th 59th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.