Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Chula Vista are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Chula Vista keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 32% lower than in San Diego. The average price of a click in Chula Vista is $15.53.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 53% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chula Vista


Summary PPC Stats for Chula Vista for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.53 72nd 19th 16th 8
Automotive/Vehicle Auto Insurance 31.14 141st 32nd 22nd 0
Auto Parts 2.21 74th 26th 19th -10
Auto Wreckers 3.14 18th 11th 8th 270
Dealerships 6.20 20th 3rd 3rd NA
Tires 3.49 181st 64th 54th 56
Towing 4.41 124th 41st 33rd 2
Average 9.58 149th 32nd 24th 46
B2B Printers 8.97 48th 13rd 12nd 156
Average 8.97 35th 14th 13rd NA
Entertainment/Recreation Restaurants 0.94 221st 66th 55th -2
Average 0.94 221st 66th 55th -2
Finance Credit Counselling 14.81 54th 15th 10th NA
Payday Loans 15.16 34th 14th 14th 11
Average 15.04 128th 36th 28th NA
Health, Beauty & Fitness Chiropractors 5.30 173rd 47th 38th 27
Dentists 12.28 99th 33rd 27th -6
Martial Arts 4.91 30th 15th 12nd 3
Optometrists 1.84 117th 38th 30th NA
Average 9.10 151st 49th 40th 0
Home & Garden Appliance Repair 21.96 28th 12nd 9th 0
Furniture 3.39 156th 42nd 33rd -12
Garage Doors 32.65 65th 28th 28th 34
Landscapers 2.14 209th 59th 49th -6
Moving Companies 20.39 84th 21st 18th -7
Pest Control 33.20 38th 23rd 20th 23
Plumbers 40.54 100th 45th 40th 1
Self Storage Companies 11.22 127th 43rd 42nd 0
Average 22.28 79th 34th 32nd 3
Legal Family Law 34.16 39th 18th 15th NA
Law Firms 2.75 227th 59th 46th NA
Personal Injury Law 154.71 42nd 8th 8th NA
Average 69.82 35th 11th 10th NA
Real Estate Apartment Rentals 1.33 159th 41st 33rd 0
Condos 2.11 80th 24th 18th 0
New Home Developers 4.24 98th 27th 25th 0
Realtors 3.79 31st 8th 7th 0
Average 2.88 81st 19th 15th 0
Shopping Florists 11.74 10th 5th 4th 0
Average 11.74 10th 5th 4th 0
Travel Car Rentals 2.50 177th 59th 52nd 0
Hotels 3.94 162nd 54th 44th 0
Average 3.22 207th 65th 53rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.