Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Chula Vista Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Chula Vista keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Chula Vista Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 49% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 49% lower than in San Diego. The average price of a click in Chula Vista is $11.68.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.68 128th 37th 29th 10
Automotive/Vehicle Auto Insurance 17.70 159th 40th 29th -39
Auto Parts 1.29 129th 37th 29th -16
Dealerships 5.33 49th 9th 6th NA
Tires 3.15 171st 56th 48th 192
Towing 6.60 34th 11th 8th -7
Average 7.85 146th 31st 23rd 17
B2B Printers 4.27 77th 22nd 15th -36
Average 4.27 134th 45th 35th NA
Entertainment/Recreation Restaurants 0.80 200th 69th 57th 3
Average 0.80 200th 69th 57th 3
Finance Credit Counselling 15.25 52nd 16th 11th NA
Insurance 6.82 99th 25th 17th NA
Payday Loans 11.03 75th 24th 23rd -12
Average 11.03 142nd 45th 36th NA
Health, Beauty & Fitness Chiropractors 5.39 192nd 57th 45th -37
Cosmetic Surgery 9.44 54th 18th 14th NA
Dentists 15.12 62nd 21st 15th -3
Martial Arts 3.72 56th 15th 13rd 34
Optometrists 5.80 64th 27th 20th NA
Average 10.95 103rd 32nd 28th -1
Home & Garden Appliance Repair 36.81 9th 8th 8th 12
Furniture 3.40 88th 32nd 30th -15
Garage Doors 38.70 52nd 26th 25th 5
Landscapers 3.76 113rd 28th 18th 21
Moving Companies 15.73 122nd 37th 30th -5
Pest Control 25.45 89th 42nd 36th -3
Plumbers 29.05 138th 51st 46th -20
Self Storage Companies 16.26 47th 15th 13rd 29
Average 21.32 83rd 34th 31st 2
Legal Law Firms 20.74 98th 18th 11th NA
Personal Injury Law 105.58 69th 18th 16th NA
Average 63.16 41st 12nd 12nd NA
Real Estate Apartment Rentals 0.98 223rd 65th 55th -19
Condos 1.82 98th 22nd 16th 28
New Home Developers 3.85 101st 30th 27th 26
Realtors 3.10 79th 17th 13rd 4
Average 2.43 117th 29th 24th 8
Shopping Florists 7.74 46th 14th 12nd 0
Average 7.74 46th 14th 12nd 0
Travel Car Rentals 2.74 149th 47th 42nd 8
Hotels 3.98 120th 33rd 23rd 7
Average 3.36 156th 42nd 32nd 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.