Findings for PPC in Chula Vista

Chula Vista Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chula Vista was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Chula Vista also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Chula Vista Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Chula Vista keywords increased by 13% in September 2016.

Not surprisingly, the month over month price increases for Chula Vista Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 27% Lower in Chula Vista than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chula Vista are 27% lower than in San Diego. The average price of a click in Chula Vista is $14.55.

This price differential is expected however, as San Diego has a larger population than Chula Vista.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Wayne, and found the average price of a click in Chula Vista was 62% higher than in Fort Wayne.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chula Vista

Summary PPC Stats for Chula Vista for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.55 85th 19th 15th 13
Automotive/Vehicle Auto Insurance 59.73 78th 12nd 8th 118
Auto Parts 1.21 121st 40th 30th -10
Auto Wreckers 1.13 31st 18th 11th 152
Dealerships 3.35 125th 25th 17th NA
Tires 4.39 67th 22nd 22nd 25
Towing 6.41 34th 18th 15th 3
Average 19.08 56th 6th 4th 43
B2B Printers 14.52 8th 3rd 3rd 14
Average 14.52 2nd 1st 1st NA
Entertainment/Recreation Restaurants 2.77 139th 34th 28th 117
Average 2.77 139th 34th 28th 117
Finance Credit Counselling 10.87 63rd 17th 13rd NA
Insurance 8.23 134th 41st 32nd NA
Payday Loans 6.54 83rd 35th 32nd -57
Average 8.05 155th 46th 37th NA
Health, Beauty & Fitness Chiropractors 5.64 170th 48th 37th -6
Cosmetic Surgery 13.42 17th 8th 6th NA
Dentists 9.76 170th 53rd 44th -29
Martial Arts 3.73 53rd 15th 12nd 0
Optometrists 7.41 29th 10th 9th NA
Average 8.58 168th 51st 41st 11
Home & Garden Appliance Repair 18.31 43rd 17th 17th -13
Furniture 3.36 116th 32nd 28th 1
Garage Doors 38.37 46th 15th 15th 65
Landscapers 2.53 190th 54th 42nd -6
Moving Companies 19.60 75th 24th 20th -16
Pest Control 25.36 64th 27th 22nd -12
Plumbers 37.44 111st 49th 45th 6
Roofing 11.64 146th 35th 26th -9
Self Storage Companies 11.29 84th 25th 25th -3
Average 19.62 92nd 40th 36th 1
Legal Family Law 133.72 1st 1st 1st NA
Law Firms 13.99 156th 44th 37th NA
Personal Injury Law 91.36 89th 19th 13rd NA
Average 63.27 31st 9th 9th NA
Real Estate Apartment Rentals 1.60 122nd 30th 25th -1
Condos 1.66 90th 19th 14th -2
New Home Developers 3.13 128th 40th 34th -39
Realtors 2.09 101st 26th 20th -11
Average 2.08 131st 35th 29th -11
Shopping Florists 8.75 32nd 13rd 11th -17
Average 8.75 32nd 13rd 11th -17
Travel Car Rentals 2.66 143rd 52nd 44th -11
Hotels 4.16 127th 43rd 33rd 0
Average 3.41 164th 47th 37th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.