Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Concord also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 60% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 60% higher than in Antioch. The average price of a click in Concord is $8.53.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Simi Valley, and found the average price of a click in Concord was 29% lower than in Simi Valley. This suggests that perhaps prices in Concord are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Concord

Summary PPC Stats for Concord for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.53 182nd 52nd 43rd 7
Automotive/Vehicle Auto Parts 2.22 45th 9th 7th 31
Dealerships 2.27 192nd 55th 45th -13
Tires 4.78 30th 9th 8th 34
Average 2.88 220th 57th 46th 6
B2B Office Furniture 9.91 3rd 2nd 2nd 61
Average 9.91 14th 6th 6th 20
Entertainment/Recreation Restaurants 0.99 185th 54th 45th 3
Average 0.99 185th 54th 45th 3
Health, Beauty & Fitness Chiropractors 7.29 125th 29th 23rd -7
Dentists 7.80 217th 66th 54th 15
Optometrists 1.00 131st 43rd 36th NA
Average 6.34 241st 75th 62nd 3
Home & Garden Appliance Repair 13.99 118th 40th 39th 0
Furniture 1.58 217th 69th 57th -8
Garage Doors 79.91 2nd 1st 1st 1
Landscapers 9.68 12nd 4th 2nd 0
Moving Companies 11.28 168th 53rd 44th 24
Pest Control 28.60 45th 24th 20th 23
Plumbers 28.49 128th 52nd 45th 0
Roofing 5.30 193rd 47th 35th -7
Self Storage Companies 13.62 92nd 30th 27th 13
Average 18.91 91st 37th 33rd 4
Legal Law Firms 3.40 194th 45th 35th NA
Average 3.40 217th 52nd 41st NA
Real Estate Apartment Rentals 1.72 126th 27th 20th 81
Condos 1.54 127th 38th 30th NA
New Home Developers 3.97 97th 22nd 17th -13
Realtors 2.31 153rd 48th 40th 14
Average 2.39 131st 32nd 25th 21
Travel Car Rentals 1.53 210th 74th 62nd -42
Hotels 3.82 92nd 30th 24th -16
Average 2.68 210th 65th 54th -29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.