Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Concord also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Concord are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Concord keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 43% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 43% higher than in Antioch. The average price of a click in Concord is $11.29.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Concord

Summary PPC Stats for Concord for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.29 138th 44th 36th NA
Automotive/Vehicle Auto Parts 1.69 95th 25th 20th 1
Dealerships 3.03 184th 57th 49th NA
Tires 3.06 177th 57th 49th -38
Towing 3.56 113rd 38th 30th 0
Average 2.88 254th 69th 57th NA
B2B Office Furniture 9.75 13rd 3rd 3rd 29
Average 9.75 29th 10th 8th NA
Entertainment/Recreation Restaurants 0.88 192nd 65th 53rd 3
Average 0.88 192nd 65th 53rd 3
Health, Beauty & Fitness Chiropractors 14.42 40th 10th 7th 49
Dentists 5.69 260th 77th 64th -7
Martial Arts 2.29 86th 23rd 20th -81
Optometrists 1.35 135th 45th 36th NA
Average 7.08 236th 71st 59th -1
Home & Garden Furniture 1.90 200th 63rd 54th -9
Garage Doors 35.43 65th 33rd 32nd 205
Moving Companies 40.08 1st 1st 1st 57
Pest Control 50.64 4th 4th 3rd 60
Plumbers 49.78 66th 25th 22nd 35
Roofing 5.95 174th 39th 27th -12
Self Storage Companies 13.62 92nd 31st 29th 18
Average 28.41 18th 9th 9th 31
Real Estate Apartment Rentals 0.80 246th 74th 62nd -13
Condos 1.97 90th 19th 14th NA
New Home Developers 2.75 162nd 60th 54th 19
Realtors 3.41 63rd 15th 12nd 35
Average 2.25 142nd 40th 33rd 9
Shopping Florists 3.84 207th 67th 57th -11
Average 3.84 207th 67th 57th -11
Travel Car Rentals 2.45 184th 62nd 54th NA
Hotels 4.45 80th 23rd 13rd 74
Average 3.78 102nd 27th 20th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.