Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Concord also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 108% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 108% higher than in Antioch. The average price of a click in Concord is $7.79.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Simi Valley, and found the average price of a click in Concord was 23% lower than in Simi Valley. This suggests that perhaps prices in Concord are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Concord

Summary PPC Stats for Concord for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.79 196th 59th 48th NA
Automotive/Vehicle Auto Insurance 16.48 146th 37th 27th NA
Auto Parts 1.36 125th 40th 34th 0
Dealerships 3.34 108th 22nd 14th NA
Tires 2.23 170th 64th 56th -16
Towing 6.91 23rd 14th 11th 0
Average 5.13 155th 38th 28th NA
B2B Architects 1.64 67th 20th 16th NA
Office Furniture 4.46 62nd 15th 15th 0
Average 3.05 121st 35th 27th NA
Entertainment/Recreation Restaurants 1.04 160th 52nd 44th -4
Average 1.04 160th 52nd 44th -4
Health, Beauty & Fitness Chiropractors 8.48 80th 18th 12nd 0
Dentists 10.79 137th 42nd 32nd 32
Optometrists 1.00 127th 43rd 36th NA
Average 8.77 115th 30th 24th 4
Home & Garden Electricians 7.69 65th 16th 11th 0
Furniture 1.83 174th 54th 44th -23
Garage Doors 77.15 2nd 1st 1st 18
Moving Companies 6.51 238th 71st 59th 8
Pest Control 13.58 183rd 67th 57th -14
Plumbers 39.72 81st 32nd 29th -3
Roofing 5.64 182nd 41st 29th 24
Self Storage Companies 12.03 100th 32nd 28th 97
Average 19.14 83rd 35th 32nd 7
Legal Law Firms 4.79 179th 40th 29th NA
Average 4.79 212nd 53rd 41st NA
Real Estate Apartment Rentals 0.93 222nd 64th 52nd 10
Condos 1.19 137th 44th 37th NA
New Home Developers 4.48 64th 15th 12nd 61
Realtors 2.20 167th 53rd 44th -12
Average 2.07 176th 53rd 44th 7
Shopping Florists 3.68 192nd 60th 51st 5
Average 3.68 184th 60th 49th 2
Travel Car Rentals 3.42 74th 31st 25th 143
Hotels 4.88 20th 7th 3rd 40
Average 4.15 31st 10th 7th 91

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.