Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 139th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Concord also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Concord are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Concord keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 21% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 21% higher than in Antioch. The average price of a click in Concord is $11.61.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Concord


Summary PPC Stats for Concord for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.61 139th 40th 34th 7
Automotive/Vehicle Auto Insurance 23.46 164th 40th 29th -27
Auto Parts 1.92 71st 22nd 14th 0
Dealerships 3.34 127th 27th 19th NA
Tires 5.11 37th 13rd 13rd -5
Average 7.43 166th 43rd 33rd -1
B2B Office Furniture 8.42 15th 4th 4th 285
Average 8.42 43rd 18th 16th NA
Entertainment/Recreation Restaurants 1.76 182nd 48th 37th 5
Average 1.76 182nd 48th 37th 5
Health, Beauty & Fitness Chiropractors 15.06 19th 3rd 1st 7
Dentists 11.60 120th 41st 34th -3
Average 12.75 34th 9th 8th -1
Home & Garden Appliance Repair 13.64 109th 40th 36th -5
Furniture 3.13 137th 42nd 37th -9
Garage Doors 36.30 53rd 18th 18th 0
Landscapers 2.67 184th 51st 39th 0
Moving Companies 10.15 179th 56th 45th -5
Pest Control 51.62 5th 2nd 2nd 50
Plumbers 27.31 152nd 61st 57th -52
Roofing 12.49 132nd 30th 22nd -2
Self Storage Companies 10.48 104th 35th 34th 25
Windows and Doors 12.75 27th 3rd 2nd NA
Average 19.55 94th 41st 37th 0
Legal Law Firms 30.96 45th 7th 3rd NA
Average 30.96 125th 29th 22nd NA
Real Estate Apartment Rentals 1.25 170th 43rd 34th -1
Condos 1.68 86th 18th 13rd NA
New Home Developers 3.09 132nd 44th 38th 5
Realtors 1.59 163rd 48th 40th -24
Average 1.83 160th 44th 35th -8
Shopping Florists 5.35 161st 55th 47th 0
Average 5.35 161st 55th 47th 0
Travel Car Rentals 3.78 44th 12nd 9th -11
Hotels 3.82 159th 55th 44th 0
Average 3.80 117th 34th 25th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.