Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Concord also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Concord Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Concord keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 50% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 50% higher than in Antioch. The average price of a click in Concord is $9.15.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Simi Valley, and found the average price of a click in Concord was 27% lower than in Simi Valley. This suggests that perhaps prices in Concord are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Concord


Summary PPC Stats for Concord for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.15 188th 59th 49th NA
Automotive/Vehicle Auto Insurance 59.58 116th 30th 22nd NA
Auto Parts 1.90 74th 25th 21st 0
Auto Wreckers 6.66 2nd 2nd 1st NA
Dealerships 4.14 94th 23rd 17th NA
Tires 2.61 182nd 62nd 55th 107
Towing 2.79 159th 58th 48th 0
Average 11.47 148th 36th 28th NA
B2B Office Furniture 2.90 137th 44th 35th 9
Average 2.90 151st 46th 36th NA
Entertainment/Recreation Restaurants 1.35 105th 42nd 35th 136
Average 1.35 105th 42nd 35th 136
Health, Beauty & Fitness Chiropractors 8.08 143rd 38th 27th -32
Dentists 6.88 248th 73rd 60th 20
Massage Therapy 7.88 42nd 12nd 8th 17
Optometrists 6.73 23rd 6th 6th NA
Average 7.29 232nd 68th 55th 19
Home & Garden Appliance Repair 3.90 188th 64th 55th -23
Furniture 1.75 200th 67th 58th 5
Garage Doors 28.49 91st 44th 42nd 122
Landscapers 3.80 110th 25th 15th 0
Moving Companies 14.23 138th 44th 34th 1
Pest Control 32.08 45th 20th 17th 0
Plumbers 50.19 56th 24th 22nd 115
Roofing 7.56 165th 45th 32nd -1
Self Storage Companies 16.31 63rd 21st 19th 19
Average 17.90 123rd 51st 45th 21
Legal Law Firms 5.68 188th 47th 36th NA
Average 5.68 218th 59th 47th NA
Real Estate Apartment Rentals 0.94 236th 74th 62nd -9
Condos 1.75 102nd 29th 21st NA
New Home Developers 3.92 87th 19th 17th 105
Realtors 1.72 200th 62nd 50th 3
Average 1.99 174th 51st 40th 20
Travel Car Rentals 2.94 122nd 40th 34th 3
Hotels 2.82 185th 57th 49th -8
Average 2.88 195th 54th 44th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.