Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Concord also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Concord Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Concord keywords increased by 13% in August 2016.

Not surprisingly, the month over month price increases for Concord Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 1% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 1% higher than in Antioch. The average price of a click in Concord is $9.40.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Simi Valley, and found the average price of a click in Concord was 17% lower than in Simi Valley. This suggests that perhaps prices in Concord are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Concord


Summary PPC Stats for Concord for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.40 217th 66th 56th 13
Automotive/Vehicle Auto Insurance 4.97 183rd 51st 41st -28
Dealerships 3.62 128th 33rd 25th NA
Tires 6.60 19th 4th 4th -2
Towing 5.62 80th 25th 20th 531
Average 5.01 200th 53rd 42nd 102
B2B Office Furniture 4.60 117th 38th 31st 15
Average 4.60 136th 45th 36th NA
Entertainment/Recreation Restaurants 1.44 197th 57th 46th -12
Average 1.44 197th 57th 46th -12
Health, Beauty & Fitness Chiropractors 8.64 103rd 22nd 13rd 0
Dentists 13.06 79th 26th 22nd 25
Massage Therapy 2.73 131st 34th 21st 0
Average 10.60 99th 33rd 28th 7
Home & Garden Furniture 3.19 174th 49th 39th 60
Garage Doors 29.40 83rd 37th 35th -7
Pest Control 38.99 21st 13rd 10th 14
Plumbers 33.38 138th 57th 52nd -12
Roofing 7.43 185th 47th 35th 5
Self Storage Companies 10.53 141st 49th 45th 0
Windows and Doors 6.58 73rd 12nd 10th NA
Average 21.98 87th 38th 36th 4
Legal Law Firms 5.98 214th 56th 45th NA
Average 5.98 227th 64th 52nd NA
Real Estate Apartment Rentals 1.60 124th 29th 22nd 0
Condos 1.16 156th 52nd 41st NA
New Home Developers 2.79 168th 61st 57th 0
Realtors 2.02 153rd 45th 37th 0
Average 1.93 174th 56th 47th 0
Shopping Florists 6.72 158th 56th 51st 0
Average 6.72 158th 56th 51st 0
Travel Car Rentals 2.85 141st 44th 39th 0
Hotels 3.53 194th 65th 54th 0
Average 3.19 210th 67th 55th 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.