Findings for PPC in Concord

Concord Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Concord was the 254th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Concord also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 33% Higher in Concord than Antioch

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Concord are 33% higher than in Antioch. The average price of a click in Concord is $5.06.

This price difference is understandable though, given the population of Antioch is less than Concord, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Simi Valley, and found the average price of a click in Concord was 39% lower than in Simi Valley. This suggests that perhaps prices in Concord are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Concord


Summary PPC Stats for Concord for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.06 254th 75th 62nd 4
Automotive/Vehicle Auto Parts 2.41 12nd 5th 5th NA
Auto Wreckers 3.51 7th 6th 6th NA
Dealerships 2.15 200th 55th 45th NA
Tires 3.67 64th 20th 17th -15
Towing 4.00 57th 20th 15th NA
Average 2.98 206th 53rd 42nd NA
B2B Office Furniture 2.42 115th 32nd 24th 0
Average 2.42 125th 36th 27th 0
Entertainment/Recreation Restaurants 0.97 158th 46th 40th -4
Average 0.97 158th 46th 40th -4
Health, Beauty & Fitness Chiropractors 7.34 96th 27th 19th 4
Dentists 4.34 270th 81st 68th 25
Martial Arts 0.10 109th 34th 29th 0
Optometrists 3.66 75th 23rd 15th NA
Average 4.02 273rd 81st 68th 10
Home & Garden Appliance Repair 10.77 83rd 33rd 33rd NA
Furniture 1.51 193rd 59th 48th NA
Garage Doors 15.52 105th 51st 45th NA
Landscapers 3.66 123rd 26th 18th NA
Pest Control 16.19 196th 68th 56th NA
Plumbers 27.96 129th 49th 41st 0
Self Storage Companies 9.77 138th 48th 44th 1
Average 12.55 169th 64th 56th NA
Legal Law Firms 2.08 217th 49th 37th NA
Average 2.08 229th 53rd 41st NA
Real Estate Apartment Rentals 0.62 225th 72nd 61st -20
Condos 1.26 110th 30th 22nd NA
New Home Developers 3.17 94th 22nd 17th NA
Realtors 1.59 180th 54th 44th NA
Average 1.32 207th 65th 54th -15
Travel Car Rentals 2.13 138th 45th 40th 0
Hotels 2.65 168th 54th 43rd -1
Average 2.39 184th 57th 46th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.