Findings for PPC in Corona

Corona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corona was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Corona also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Corona than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corona are 23% lower than in Riverside. The average price of a click in Corona is $10.12.

This price differential is expected however, as Riverside has a larger population than Corona.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lancaster, and found the average price of a click in Corona was 43% higher than in Lancaster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corona

Summary PPC Stats for Corona for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.12 140th 41st 35th NA
Automotive/Vehicle Auto Parts 0.77 160th 56th 46th -32
Dealerships 3.75 82nd 16th 8th NA
Tires 3.72 68th 20th 18th -26
Average 2.75 228th 60th 48th NA
Entertainment/Recreation Restaurants 1.00 165th 53rd 45th -5
Average 1.00 165th 53rd 45th -5
Health, Beauty & Fitness Acupuncture 2.38 102nd 38th 27th 17
Chiropractors 3.69 186th 55th 43rd -18
Dentists 12.82 86th 25th 19th 14
Average 8.04 152nd 40th 33rd 2
Home & Garden Appliance Repair 8.57 150th 52nd 47th -6
Furniture 2.02 154th 46th 39th 44
Garage Doors 21.92 90th 48th 45th -15
Home Security 24.40 73rd 18th 13rd 0
Moving Companies 15.72 127th 38th 32nd 4
Pest Control 20.25 121st 53rd 46th -31
Plumbers 52.76 51st 23rd 21st -13
Self Storage Companies 13.80 71st 21st 20th -4
Windows and Doors 4.42 74th 12nd 10th NA
Average 20.94 56th 20th 19th 0
Real Estate Apartment Rentals 0.86 230th 67th 55th 11
Condos 1.75 95th 23rd 17th NA
New Home Developers 4.01 85th 21st 17th 57
Property Management 3.68 93rd 31st 28th 27
Realtors 2.19 169th 54th 45th -2
Average 2.29 148th 42nd 34th 15
Shopping Florists 4.56 164th 50th 41st 2
Average 4.56 152nd 50th 39th 1
Travel Car Rentals 4.12 24th 7th 7th NA
Hotels 2.83 162nd 53rd 42nd 0
Average 3.26 113rd 36th 28th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.