Findings for PPC in Corona

Corona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corona was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Corona also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Corona Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Corona keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 33% Lower in Corona than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corona are 33% lower than in Riverside. The average price of a click in Corona is $8.32.

This price differential is expected however, as Riverside has a larger population than Corona.

For better comparison of prices, we also compared prices with another city with a similar population, Lancaster, and found the average price of a click in Corona was 21% lower than in Lancaster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corona

Summary PPC Stats for Corona for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.32 188th 54th 45th 11
Automotive/Vehicle Auto Parts 0.75 158th 58th 48th -2
Dealerships 2.64 163rd 43rd 33rd -10
Tires 6.29 7th 3rd 3rd 34
Average 3.23 206th 52nd 41st 2
B2B Office Furniture 4.75 40th 13rd 13rd 0
Average 4.75 83rd 23rd 19th 0
Entertainment/Recreation Restaurants 0.65 229th 69th 58th -30
Average 0.65 229th 69th 58th -30
Health, Beauty & Fitness Chiropractors 5.52 167th 44th 33rd 82
Dentists 9.17 180th 59th 50th -5
Average 7.71 191st 59th 48th 6
Home & Garden Appliance Repair 5.72 182nd 62nd 52nd -11
Furniture 3.76 22nd 7th 7th 58
Garage Doors 32.52 47th 23rd 21st 16
Landscapers 2.01 153rd 38th 29th NA
Moving Companies 17.50 113rd 37th 30th 16
Pest Control 11.91 204th 70th 60th -19
Plumbers 36.66 92nd 36th 31st -17
Self Storage Companies 16.69 41st 11th 9th 21
Average 18.25 99th 42nd 37th 5
Real Estate Apartment Rentals 1.23 187th 50th 40th 279
Condos 1.43 135th 46th 37th NA
New Home Developers 3.71 114th 34th 28th -7
Realtors 2.33 151st 46th 38th 3
Average 2.17 156th 44th 35th 65
Shopping Florists 5.46 138th 39th 33rd 10
Average 5.46 138th 39th 33rd 10
Travel Car Rentals 9.03 1st 1st 1st NA
Hotels 3.21 150th 51st 42nd 12
Average 6.12 5th 2nd 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.