Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 53rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 9% Higher in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 9% higher than in Huntington Beach. The average price of a click in Costa Mesa is $14.70.

This price differential is somewhat surprising however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Costa Mesa was 112% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.70 53rd 13rd 10th 0
Automotive/Vehicle Auto Insurance 40.38 129th 32nd 22nd -12
Auto Parts 1.59 100th 28th 23rd -7
Dealerships 1.86 208th 65th 54th NA
Tires 2.28 165th 61st 53rd -11
Towing 8.58 11th 7th 6th 27
Average 8.40 137th 33rd 24th 3
B2B Office Furniture 1.55 126th 35th 27th -32
Average 1.55 154th 43rd 32nd NA
Entertainment/Recreation Restaurants 1.93 77th 29th 25th -11
Average 1.93 77th 29th 25th -11
Finance Currency Exchange 0.41 75th 23rd 15th 0
Insurance 40.82 57th 13rd 7th NA
Payday Loans 6.94 108th 39th 33rd -29
Average 16.06 110th 32nd 25th -7
Health, Beauty & Fitness Acupuncture 6.99 16th 5th 3rd 38
Chiropractors 6.90 110th 26th 18th -18
Dentists 6.71 235th 72nd 59th -10
Optometrists 2.31 111st 36th 29th NA
Average 6.18 223rd 65th 53rd -5
Home & Garden Appliance Repair 10.51 117th 45th 44th -15
Furniture 2.62 79th 24th 22nd 16
Garage Doors 23.40 82nd 42nd 39th -21
Moving Companies 17.78 89th 25th 22nd 2
Pest Control 27.66 51st 21st 20th 46
Plumbers 51.32 56th 25th 23rd -19
Self Storage Companies 15.70 39th 9th 8th -3
Average 21.10 54th 19th 18th 0
Legal Law Firms 2.33 212nd 49th 38th NA
Personal Injury Law 333.50 2nd 2nd 2nd NA
Traffic Law 18.56 68th 23rd 18th NA
Average 118.13 4th 3rd 3rd NA
Real Estate Apartment Rentals 3.07 25th 5th 4th 40
Condos 1.94 83rd 20th 14th 1
New Home Developers 3.70 101st 27th 22nd 57
Property Management 6.06 42nd 12nd 11th 68
Realtors 3.36 81st 22nd 16th 6
Average 3.26 71st 17th 13rd 24
Shopping Florists 8.84 10th 6th 6th -12
Average 8.84 7th 5th 5th -6
Travel Car Rentals 2.22 191st 70th 58th -24
Hotels 2.60 184th 60th 48th -35
Average 2.41 230th 71st 60th -30

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.