Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 4% lower than in Huntington Beach. The average price of a click in Costa Mesa is $11.15.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 38% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.15 108th 32nd 25th 8
Automotive/Vehicle Auto Insurance 54.39 98th 27th 19th 0
Auto Parts 2.17 22nd 10th 10th NA
Dealerships 3.20 112nd 22nd 16th NA
Tires 2.96 117th 43rd 37th -33
Towing 3.03 91st 30th 23rd NA
Average 11.45 118th 32nd 25th -1
B2B Office Furniture 1.24 134th 41st 30th NA
Average 1.24 142nd 43rd 32nd NA
Entertainment/Recreation Restaurants 1.06 145th 44th 39th -15
Average 1.06 145th 44th 39th -15
Finance Insurance 54.51 37th 15th 13rd NA
Payday Loans 13.15 30th 5th 4th NA
Average 33.83 30th 10th 10th NA
Health, Beauty & Fitness Chiropractors 9.60 54th 15th 8th 20
Dentists 11.51 87th 21st 15th 26
Massage Therapy 4.39 69th 17th 9th NA
Optometrists 3.25 88th 26th 18th NA
Average 9.38 81st 23rd 16th 8
Home & Garden Appliance Repair 21.29 8th 6th 6th NA
Furniture 2.17 126th 22nd 19th -6
Garage Doors 27.42 51st 19th 18th NA
Moving Companies 10.70 134th 42nd 34th NA
Pest Control 25.22 100th 45th 38th NA
Plumbers 52.50 47th 18th 15th 28
Self Storage Companies 16.20 25th 6th 5th 16
Average 23.06 25th 8th 8th NA
Legal Law Firms 5.38 181st 43rd 31st NA
Average 5.38 209th 49th 37th NA
Real Estate Apartment Rentals 2.73 20th 4th 3rd -5
Condos 1.16 121st 39th 30th NA
New Home Developers 2.45 143rd 48th 40th -11
Realtors 1.91 148th 40th 31st -1
Average 2.09 108th 29th 21st -1
Shopping Florists 8.71 11th 3rd 3rd -1
Average 8.71 11th 3rd 3rd -1
Travel Car Rentals 2.21 126th 39th 34th -1
Hotels 3.36 94th 23rd 14th -1
Average 2.79 132nd 36th 28th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.