Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Costa Mesa are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Costa Mesa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 18% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 18% lower than in Huntington Beach. The average price of a click in Costa Mesa is $12.20.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 11% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.20 136th 40th 35th 0
Automotive/Vehicle Auto Insurance 46.20 110th 20th 14th 0
Dealerships 2.75 176th 54th 43rd NA
Tires 4.21 119th 46th 42nd -4
Towing 3.40 150th 49th 41st 4
Average 10.59 133rd 27th 19th -3
B2B Office Furniture 5.67 83rd 27th 22nd 15
Printers 4.39 86th 27th 21st NA
Average 5.03 128th 41st 32nd NA
Entertainment/Recreation Restaurants 4.18 82nd 19th 14th 17
Average 4.18 82nd 19th 14th 17
Finance Insurance 46.34 50th 16th 12nd NA
Payday Loans 14.24 44th 21st 21st -29
Average 30.29 45th 12nd 11th NA
Health, Beauty & Fitness Chiropractors 11.42 51st 7th 3rd 27
Dentists 12.14 106th 37th 31st 9
Martial Arts 8.34 5th 2nd 2nd 0
Average 11.49 70th 21st 19th 5
Home & Garden Appliance Repair 36.74 3rd 2nd 1st 0
Furniture 4.79 61st 15th 11th 25
Garage Doors 33.25 61st 25th 25th -4
Moving Companies 14.59 160th 48th 39th -2
Pest Control 28.22 66th 38th 34th 7
Plumbers 56.50 56th 26th 23rd -19
Self Storage Companies 12.13 107th 35th 35th 0
Average 24.72 42nd 18th 16th 0
Legal Law Firms 1.55 231st 60th 47th NA
Average 1.55 241st 66th 53rd NA
Real Estate Apartment Rentals 2.83 44th 11th 9th 0
Condos 3.17 32nd 6th 3rd 0
New Home Developers 4.22 99th 28th 26th 0
Realtors 2.65 96th 31st 27th 0
Average 3.12 64th 12nd 10th 0
Shopping Florists 9.50 36th 14th 13rd 0
Average 9.50 36th 14th 13rd 0
Travel Car Rentals 3.38 90th 27th 23rd 0
Hotels 5.72 30th 10th 5th 0
Average 4.55 46th 13rd 8th 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.