Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 114th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Costa Mesa are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Costa Mesa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 9% Higher in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 9% higher than in Huntington Beach. The average price of a click in Costa Mesa is $12.40.

This price differential is somewhat surprising however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Costa Mesa was 85% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.40 114th 33rd 25th 7
Automotive/Vehicle Auto Insurance 20.34 153rd 37th 26th -26
Auto Parts 0.96 149th 49th 39th -24
Dealerships 3.29 173rd 53rd 45th NA
Tires 6.52 21st 3rd 3rd 5
Towing 4.96 60th 19th 13rd 0
Average 10.41 131st 28th 20th -5
B2B Office Furniture 6.69 48th 11th 10th 179
Average 6.69 79th 24th 18th NA
Entertainment/Recreation Restaurants 2.85 28th 11th 8th 22
Average 2.85 28th 11th 8th 22
Finance Insurance 26.97 80th 18th 11th NA
Payday Loans 7.70 128th 50th 44th -9
Average 17.34 121st 29th 21st NA
Health, Beauty & Fitness Chiropractors 7.52 144th 38th 27th -34
Dentists 13.52 102nd 34th 27th 36
Martial Arts 1.98 94th 27th 23rd -10
Optometrists 7.10 39th 17th 14th NA
Average 10.19 129th 41st 37th 8
Home & Garden Appliance Repair 33.82 13rd 12nd 12nd 83
Furniture 3.54 78th 30th 29th 1
Garage Doors 63.15 14th 7th 7th -1
Moving Companies 21.76 56th 18th 15th -5
Pest Control 22.36 117th 53rd 46th 0
Plumbers 87.43 8th 1st 1st 54
Self Storage Companies 14.30 79th 27th 25th -6
Average 30.09 9th 4th 4th 11
Real Estate Apartment Rentals 2.75 38th 8th 6th -4
Condos 2.20 76th 14th 9th -8
New Home Developers 3.77 105th 33rd 30th -4
Realtors 4.58 17th 5th 4th 27
Average 3.45 45th 9th 6th 4
Shopping Florists 10.66 4th 2nd 2nd -5
Average 10.66 4th 2nd 2nd -5
Travel Car Rentals 4.44 21st 9th 8th 35
Hotels 4.29 93rd 25th 15th -8
Average 4.36 48th 16th 11th 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.