Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Costa Mesa Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Costa Mesa keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 30% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 30% lower than in Huntington Beach. The average price of a click in Costa Mesa is $11.12.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 27% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.12 128th 36th 29th 13
Automotive/Vehicle Auto Parts 1.50 102nd 29th 24th -3
Dealerships 2.32 188th 54th 44th 38
Tires 2.60 162nd 57th 49th -13
Towing 3.97 77th 23rd 15th -18
Average 2.55 245th 69th 58th 1
B2B Office Furniture 5.75 25th 10th 10th 135
Average 5.75 65th 19th 17th 45
Entertainment/Recreation Restaurants 2.32 54th 15th 14th 15
Average 2.32 54th 15th 14th 15
Finance Payday Loans 9.32 84th 26th 23rd 17
Average 9.32 143rd 40th 32nd 2
Health, Beauty & Fitness Chiropractors 9.79 78th 15th 11th 42
Dentists 10.35 149th 47th 38th 20
Optometrists 2.32 115th 36th 29th NA
Average 8.83 146th 45th 38th 10
Home & Garden Appliance Repair 20.07 44th 18th 18th 69
Furniture 4.16 12nd 3rd 3rd 100
Garage Doors 48.99 10th 4th 4th 68
Moving Companies 28.85 22nd 6th 5th 7
Pest Control 33.26 29th 16th 13rd 6
Plumbers 56.37 36th 15th 15th -7
Self Storage Companies 17.56 28th 6th 6th 11
Average 27.24 12nd 5th 5th 22
Legal Law Firms 2.46 203rd 48th 37th NA
Average 2.46 223rd 54th 42nd NA
Real Estate Apartment Rentals 2.38 66th 13rd 9th -21
Condos 2.21 83rd 20th 15th 11
New Home Developers 4.18 88th 18th 13rd 15
Realtors 4.49 17th 3rd 3rd 48
Average 3.41 51st 8th 6th 14
Shopping Florists 9.11 21st 8th 8th 2
Average 9.11 21st 8th 8th 2
Travel Car Rentals 3.43 81st 28th 21st 80
Hotels 3.32 141st 49th 40th 28
Average 3.37 124th 35th 29th 54

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.