Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 67th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 20% lower than in Huntington Beach. The average price of a click in Costa Mesa is $15.38.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 41% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.38 67th 16th 13rd 5
Automotive/Vehicle Dealerships 2.51 208th 59th 48th NA
Tires 3.47 123rd 41st 39th -38
Towing 4.67 94th 34th 29th 4
Average 3.76 218th 62nd 52nd -5
B2B Office Furniture 1.65 153rd 52nd 41st -32
Printers 8.17 52nd 14th 9th 0
Average 4.91 112nd 31st 25th NA
Entertainment/Recreation Restaurants 1.85 52nd 22nd 19th 4
Average 1.85 52nd 22nd 19th 4
Finance Payday Loans 11.66 75th 30th 30th 19
Average 11.66 146th 49th 39th NA
Health, Beauty & Fitness Chiropractors 9.46 109th 25th 17th -9
Cosmetic Surgery 1.92 125th 34th 24th NA
Dentists 11.35 138th 42nd 35th -5
Optometrists 2.95 115th 36th 27th NA
Average 8.65 188th 55th 44th -4
Home & Garden Appliance Repair 29.88 18th 17th 17th -6
Furniture 4.01 35th 15th 15th 23
Garage Doors 32.36 79th 38th 37th 91
Moving Companies 31.35 15th 6th 4th 0
Pest Control 22.61 119th 55th 47th 0
Plumbers 108.63 4th 1st 1st 43
Self Storage Companies 16.59 59th 19th 17th -5
Average 40.26 3rd 2nd 2nd 13
Legal Law Firms 4.73 198th 49th 38th NA
Personal Injury Law 87.19 93rd 28th 23rd NA
Average 45.96 66th 21st 20th NA
Real Estate Apartment Rentals 2.71 35th 6th 6th 11
Condos 3.82 20th 6th 3rd 39
New Home Developers 4.77 55th 8th 7th 17
Realtors 4.34 15th 3rd 3rd 38
Average 3.89 25th 4th 4th 26
Shopping Florists 7.57 37th 13rd 13rd -43
Average 7.57 37th 13rd 13rd -43
Travel Car Rentals 3.19 92nd 24th 19th 50
Hotels 5.41 29th 9th 6th 11
Average 4.30 43rd 12nd 8th 30

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.