Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 207th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Daly City also ranks amongst the least expensive cities in California, ranking as number 55th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 58% lower than in San Francisco. The average price of a click in Daly City is $8.18.

This price differential is expected however, as San Francisco has a larger population than Daly City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Roanoke, and found the average price of a click in Daly City was 23% higher than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Daly City


Summary PPC Stats for Daly City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.18 207th 67th 55th NA
Automotive/Vehicle Dealerships 2.28 218th 65th 54th NA
Tires 3.74 105th 33rd 31st -17
Average 2.76 257th 76th 65th NA
Entertainment/Recreation Restaurants 0.69 198th 67th 57th -17
Average 0.69 198th 67th 57th -17
Health, Beauty & Fitness Chiropractors 4.94 208th 64th 51st 0
Dentists 5.44 261st 76th 63rd -17
Average 5.27 272nd 78th 65th -5
Home & Garden Furniture 2.48 137th 46th 41st -1
Garage Doors 50.04 23rd 11th 11th 4
Moving Companies 12.54 155th 52nd 42nd 0
Pest Control 28.77 69th 33rd 28th 25
Plumbers 33.26 106th 44th 39th 3
Self Storage Companies 10.93 167th 60th 51st -3
Average 20.81 84th 35th 31st 2
Real Estate Apartment Rentals 1.44 165th 45th 35th 1
Condos 0.60 203rd 70th 59th -40
New Home Developers 0.92 208th 73rd 63rd NA
Realtors 1.31 228th 70th 57th -9
Average 1.14 263rd 81st 68th -14
Shopping Florists 4.70 178th 60th 50th -3
Average 4.70 178th 60th 50th -3
Travel Car Rentals 3.33 77th 17th 13rd -8
Hotels 3.86 95th 27th 21st 22
Average 3.59 92nd 23rd 17th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.