Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Daly City also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 68% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 68% lower than in San Francisco. The average price of a click in Daly City is $4.48.

This price differential is expected however, as San Francisco has a larger population than Daly City.

For better comparison of prices, we also compared prices with another city with a similar population, Roanoke, and found the average price of a click in Daly City was 44% lower than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Daly City

Summary PPC Stats for Daly City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.48 261st 78th 65th 0
Automotive/Vehicle Auto Parts 1.44 83rd 42nd 35th NA
Dealerships 2.12 201st 56th 46th NA
Tires 5.96 9th 2nd 2nd 17
Towing 1.40 137th 44th 35th NA
Average 2.61 226th 60th 48th NA
Entertainment/Recreation Restaurants 0.83 177th 56th 49th 53
Average 0.83 177th 56th 49th 53
Health, Beauty & Fitness Dentists 4.64 264th 78th 65th NA
Average 4.64 265th 80th 67th -3
Home & Garden Furniture 2.50 83rd 10th 9th NA
Moving Companies 13.98 93rd 29th 24th NA
Plumbers 20.56 168th 63rd 54th -21
Self Storage Companies 11.06 103rd 31st 29th 12
Average 11.66 182nd 69th 60th NA
Real Estate Apartment Rentals 0.69 212nd 65th 54th -11
Condos 1.20 117th 35th 27th NA
Realtors 1.28 221st 67th 55th NA
Average 1.03 245th 73rd 61st -11
Shopping Florists 2.93 216th 71st 60th -1
Average 2.93 216th 71st 60th -1
Travel Car Rentals 1.84 169th 58th 50th NA
Hotels 3.21 110th 31st 21st -1
Average 2.75 138th 38th 30th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.