Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 282nd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Downey also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 35% lower than in Norwalk. The average price of a click in Downey is $4.26.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 58% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Downey

Summary PPC Stats for Downey for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.26 282nd 82nd 69th NA
Automotive/Vehicle Dealerships 2.00 222nd 70th 60th NA
Average 2.00 277th 78th 66th NA
Entertainment/Recreation Restaurants 3.03 25th 9th 6th 13
Average 3.03 25th 9th 6th 13
Health, Beauty & Fitness Chiropractors 3.33 223rd 66th 54th -32
Dentists 8.80 217th 68th 57th 3
Average 6.97 239th 73rd 60th -3
Home & Garden Landscapers 2.97 140th 37th 25th NA
Pest Control 25.82 84th 39th 33rd NA
Self Storage Companies 9.43 176th 64th 57th NA
Average 11.91 204th 69th 62nd NA
Real Estate Apartment Rentals 0.77 249th 76th 64th -20
Condos 0.58 202nd 70th 60th NA
New Home Developers 1.50 197th 72nd 64th NA
Realtors 1.33 242nd 76th 63rd 1
Average 1.02 271st 82nd 69th -11
Travel Car Rentals 2.27 197th 66th 57th NA
Hotels 2.79 214th 69th 56th 1
Average 2.61 237th 74th 61st NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.