Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Downey also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 38% lower than in Norwalk. The average price of a click in Downey is $5.09.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 213% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Downey


Summary PPC Stats for Downey for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.09 250th 77th 64th NA
Automotive/Vehicle Dealerships 1.81 211st 67th 56th NA
Average 1.81 267th 79th 66th NA
Entertainment/Recreation Restaurants 0.44 230th 72nd 59th -51
Average 0.44 230th 72nd 59th -51
Health, Beauty & Fitness Dentists 14.80 46th 13rd 10th 0
Average 14.80 13rd 4th 3rd 0
Home & Garden Garage Doors 14.59 130th 60th 53rd 0
Moving Companies 17.33 99th 29th 26th 0
Pest Control 13.43 185th 68th 58th NA
Self Storage Companies 12.78 87th 25th 23rd -2
Average 14.18 162nd 61st 57th NA
Legal Law Firms 11.67 101st 22nd 16th NA
Average 11.67 167th 46th 37th NA
Real Estate Apartment Rentals 0.74 245th 77th 64th 35
Condos 1.32 125th 38th 31st NA
New Home Developers 1.71 198th 70th 62nd NA
Property Management 1.48 154th 60th 49th -32
Realtors 1.33 234th 70th 57th -10
Average 1.15 260th 80th 67th 1
Travel Car Rentals 2.52 171st 64th 53rd NA
Hotels 1.54 235th 78th 65th 26
Average 1.87 256th 79th 67th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.