Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Downey also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 18% lower than in Norwalk. The average price of a click in Downey is $5.70.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 36% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Downey


Summary PPC Stats for Downey for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.70 255th 79th 66th NA
Automotive/Vehicle Dealerships 1.90 232nd 71st 60th NA
Tires 6.76 16th 5th 5th 92
Average 4.33 207th 58th 48th NA
Entertainment/Recreation Restaurants 0.59 210th 70th 60th -3
Average 0.59 210th 70th 60th -3
Health, Beauty & Fitness Dentists 5.77 260th 75th 62nd -8
Average 5.77 265th 77th 64th -3
Home & Garden Garage Doors 51.21 22nd 10th 10th 0
Landscapers 1.60 165th 48th 37th NA
Pest Control 13.61 187th 71st 61st NA
Self Storage Companies 18.25 34th 12nd 11th NA
Average 20.58 89th 37th 33rd NA
Legal Law Firms 2.76 217th 55th 43rd NA
Average 2.76 234th 63rd 51st NA
Real Estate Apartment Rentals 0.69 257th 80th 67th 0
Condos 0.63 200th 68th 57th NA
New Home Developers 2.47 173rd 67th 59th NA
Realtors 1.27 233rd 71st 58th 33
Average 1.09 266th 82nd 69th 8
Shopping Florists 4.17 195th 66th 55th -16
Average 4.17 195th 66th 55th -16
Travel Car Rentals 2.17 191st 67th 57th NA
Hotels 1.89 227th 71st 63rd -2
Average 1.98 251st 75th 63rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.