Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Downey also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 37% lower than in Norwalk. The average price of a click in Downey is $6.36.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 232% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Downey


Summary PPC Stats for Downey for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.36 249th 77th 64th NA
Automotive/Vehicle Dealerships 2.23 224th 67th 56th NA
Tires 2.37 202nd 67th 56th -11
Average 2.30 274th 81st 68th NA
Entertainment/Recreation Restaurants 0.78 188th 64th 55th -8
Average 0.78 188th 64th 55th -8
Health, Beauty & Fitness Chiropractors 12.45 62nd 13rd 7th 0
Dentists 9.64 184th 66th 54th 0
Optometrists 5.38 41st 15th 12nd NA
Average 9.16 159th 56th 46th 0
Home & Garden Landscapers 1.27 162nd 50th 37th NA
Self Storage Companies 13.70 117th 42nd 39th NA
Average 9.56 251st 79th 66th NA
Legal Criminal Lawyers 73.36 14th 4th 4th NA
Average 73.36 10th 4th 4th NA
Real Estate Apartment Rentals 0.70 242nd 78th 65th -1
Condos 0.64 204th 65th 55th NA
New Home Developers 3.03 127th 38th 32nd NA
Realtors 1.04 252nd 77th 65th -32
Average 1.06 270th 79th 67th -10
Shopping Florists 6.15 114th 38th 33rd 50
Average 6.15 114th 38th 33rd 50
Travel Car Rentals 2.84 115th 37th 29th NA
Hotels 1.92 243rd 78th 68th 18
Average 2.23 249th 75th 63rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.