Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. El Cajon also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 60% lower than in San Diego. The average price of a click in El Cajon is $9.27.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 23% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Cajon

Summary PPC Stats for El Cajon for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.27 188th 56th 45th NA
Automotive/Vehicle Auto Insurance 61.01 116th 30th 22nd NA
Auto Parts 1.71 78th 26th 19th -14
Dealerships 3.49 138th 29th 20th NA
Tires 3.23 149th 49th 43rd 26
Towing 5.18 72nd 26th 19th 29
Average 11.86 148th 36th 27th NA
Entertainment/Recreation Restaurants 1.10 144th 46th 38th 152
Average 1.10 144th 46th 38th 152
Finance Payday Loans 7.58 117th 49th 45th -41
Average 7.58 166th 54th 44th NA
Health, Beauty & Fitness Chiropractors 4.46 203rd 56th 43rd -34
Dentists 11.28 140th 52nd 43rd -5
Martial Arts 2.78 66th 21st 17th 0
Optometrists 0.35 156th 53rd 44th NA
Average 7.15 218th 72nd 60th -10
Home & Garden Appliance Repair 25.46 26th 16th 15th 18
Furniture 3.26 57th 14th 14th -11
Garage Doors 45.72 33rd 11th 11th -1
Landscapers 3.32 123rd 33rd 22nd 0
Moving Companies 17.12 130th 41st 35th 0
Pest Control 29.29 71st 25th 23rd 12
Plumbers 24.75 143rd 48th 40th -26
Roofing 5.63 186th 47th 36th -10
Self Storage Companies 13.80 114th 41st 38th -4
Average 18.97 103rd 36th 33rd -2
Legal Law Firms 0.92 234th 58th 46th NA
Average 0.92 247th 65th 53rd NA
Real Estate Apartment Rentals 1.09 196th 58th 47th 13
Condos 1.36 137th 41st 31st 31
New Home Developers 3.62 90th 21st 17th -12
Realtors 2.66 103rd 25th 20th -26
Average 2.08 154th 41st 33rd 0
Shopping Florists 6.71 92nd 28th 24th 2
Average 6.71 92nd 28th 24th 2
Travel Car Rentals 2.15 185th 60th 50th -12
Hotels 2.08 239th 77th 67th -17
Average 2.11 251st 76th 64th -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.