Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 134th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. El Cajon also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for El Cajon are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting El Cajon keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 46% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 46% lower than in San Diego. The average price of a click in El Cajon is $12.27.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 52% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Cajon


Summary PPC Stats for El Cajon for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.27 134th 39th 34th -2
Automotive/Vehicle Auto Insurance 53.92 86th 16th 11th 0
Auto Parts 1.45 113rd 34th 26th -18
Dealerships 2.22 200th 62nd 51st NA
Tires 2.24 220th 76th 65th -38
Towing 4.95 103rd 31st 24th -12
Average 9.89 145th 30th 22nd -13
Entertainment/Recreation Restaurants 3.72 98th 22nd 17th 0
Average 3.72 98th 22nd 17th 0
Finance Insurance 54.08 41st 13rd 10th NA
Payday Loans 16.81 22nd 9th 9th 6
Average 29.23 48th 14th 12nd NA
Health, Beauty & Fitness Chiropractors 8.68 102nd 21st 12nd -14
Dentists 13.44 73rd 25th 21st -11
Martial Arts 1.58 89th 31st 23rd -17
Average 10.77 95th 32nd 27th -6
Home & Garden Appliance Repair 20.90 35th 16th 13rd 0
Furniture 4.49 82nd 20th 16th -1
Garage Doors 37.09 51st 23rd 23rd -1
Moving Companies 14.85 157th 46th 38th -6
Pest Control 48.69 4th 3rd 2nd 36
Plumbers 37.57 115th 50th 45th -21
Roofing 11.18 148th 33rd 22nd 22
Self Storage Companies 9.30 163rd 57th 52nd 0
Average 22.69 72nd 31st 29th 3
Real Estate Apartment Rentals 0.83 225th 65th 53rd 0
Condos 1.64 110th 34th 26th 0
New Home Developers 3.18 152nd 53rd 49th 0
Realtors 6.43 1st 1st 1st 0
Average 3.33 51st 8th 7th 0
Shopping Florists 9.24 41st 18th 16th 0
Average 9.24 41st 18th 16th 0
Travel Car Rentals 2.93 135th 40th 35th 0
Hotels 4.35 122nd 39th 29th 0
Average 3.64 155th 47th 38th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.