Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. El Cajon also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for El Cajon Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting El Cajon keywords increased by 23% in April 2015.

Google Adwords Keyword Prices 44% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 44% lower than in San Diego. The average price of a click in El Cajon is $13.94.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 123% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Cajon


Summary PPC Stats for El Cajon for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 94th 28th 21st 23
Automotive/Vehicle Auto Insurance 79.62 68th 17th 10th 25
Auto Parts 1.84 80th 28th 23rd 4
Dealerships 4.75 64th 14th 11th NA
Tires 3.40 126th 43rd 41st -6
Towing 7.06 45th 19th 16th 24
Average 21.28 66th 16th 10th 11
Entertainment/Recreation Restaurants 0.84 176th 58th 49th -16
Average 0.84 176th 58th 49th -16
Finance Insurance 51.46 49th 16th 10th NA
Payday Loans 27.24 9th 3rd 3rd 491
Average 35.31 37th 12nd 8th NA
Health, Beauty & Fitness Chiropractors 7.06 160th 45th 33rd 32
Dentists 9.85 182nd 54th 45th 3
Optometrists 1.65 142nd 45th 36th NA
Average 8.02 211st 62nd 51st 22
Home & Garden Appliance Repair 20.39 54th 29th 28th -10
Furniture 5.17 8th 3rd 3rd 62
Garage Doors 31.89 80th 39th 38th -10
Landscapers 4.33 96th 20th 11th 10
Moving Companies 20.46 87th 28th 22nd 6
Pest Control 27.37 83rd 38th 33rd -4
Plumbers 62.71 28th 15th 15th 200
Roofing 11.25 124th 27th 18th -5
Self Storage Companies 12.31 139th 49th 43rd -10
Average 24.36 39th 17th 17th 21
Legal Law Firms 5.73 185th 46th 35th NA
Average 5.73 216th 58th 46th NA
Real Estate Apartment Rentals 1.39 171st 49th 39th 31
Condos 1.86 94th 26th 18th NA
New Home Developers 2.91 149th 51st 43rd -14
Realtors 2.79 95th 25th 18th 13
Average 2.23 145th 39th 29th 13
Shopping Florists 6.64 81st 30th 23rd -2
Average 6.64 81st 30th 23rd -2
Travel Car Rentals 1.92 200th 73rd 62nd -11
Hotels 2.45 211st 69th 61st 24
Average 2.18 243rd 73rd 61st 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.