Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. El Cajon also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 46% lower than in San Diego. The average price of a click in El Cajon is $10.64.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 36% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Cajon

Summary PPC Stats for El Cajon for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.64 162nd 49th 40th -5
Automotive/Vehicle Auto Insurance 16.72 175th 46th 35th -24
Auto Parts 1.79 76th 24th 15th -12
Dealerships 2.00 207th 67th 56th NA
Tires 2.67 182nd 64th 56th -21
Towing 5.87 42nd 19th 16th -14
Average 6.26 182nd 48th 38th -12
Entertainment/Recreation Restaurants 0.72 227th 67th 55th -17
Average 0.72 227th 67th 55th -17
Finance Insurance 17.55 117th 30th 21st NA
Payday Loans 10.99 25th 6th 6th -42
Average 13.17 122nd 31st 23rd NA
Health, Beauty & Fitness Chiropractors 3.95 213rd 62nd 50th -50
Dentists 13.24 78th 28th 23rd -7
Martial Arts 3.98 46th 14th 11th 195
Average 9.76 125th 40th 33rd 2
Home & Garden Appliance Repair 14.65 90th 31st 30th -20
Furniture 4.65 43rd 10th 9th 9
Garage Doors 41.76 40th 13rd 13rd 2
Landscapers 3.68 143rd 34th 25th 8
Moving Companies 21.80 43rd 14th 11th -6
Pest Control 34.73 24th 11th 7th -22
Plumbers 43.34 89th 38th 34th -1
Roofing 10.39 163rd 38th 28th -6
Self Storage Companies 8.94 142nd 49th 47th 5
Average 21.45 63rd 25th 23rd -3
Real Estate Apartment Rentals 0.91 223rd 63rd 51st -11
Condos 1.49 102nd 25th 17th NA
New Home Developers 3.28 120th 37th 31st 2
Realtors 1.36 195th 62nd 51st -32
Average 1.68 183rd 53rd 44th -11
Shopping Florists 11.54 5th 3rd 2nd -2
Average 11.54 5th 3rd 2nd -2
Travel Car Rentals 2.72 137th 47th 40th -4
Hotels 3.35 204th 72nd 60th 0
Average 3.03 219th 69th 58th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.