Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. El Cajon also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 68% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 68% lower than in San Diego. The average price of a click in El Cajon is $5.83.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 23% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Cajon


Summary PPC Stats for El Cajon for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.83 236th 70th 58th 1
Automotive/Vehicle Auto Parts 1.03 130th 58th 49th NA
Dealerships 1.96 214th 65th 54th NA
Tires 2.17 169th 65th 56th 18
Towing 4.32 48th 17th 12nd NA
Average 2.27 245th 69th 56th NA
Entertainment/Recreation Restaurants 0.74 187th 61st 53rd -29
Average 0.74 187th 61st 53rd -29
Finance Payday Loans 10.20 54th 15th 13rd NA
Average 10.20 132nd 38th 31st NA
Health, Beauty & Fitness Chiropractors 5.42 139th 46th 34th -4
Dentists 6.94 220th 65th 54th NA
Martial Arts 1.24 96th 28th 23rd 12
Optometrists 2.81 98th 30th 22nd NA
Average 5.10 250th 74th 61st -1
Home & Garden Appliance Repair 16.61 22nd 11th 11th NA
Furniture 1.92 150th 36th 28th NA
Garage Doors 13.77 116th 55th 48th NA
Pest Control 39.92 8th 4th 4th NA
Plumbers 20.97 165th 62nd 53rd NA
Roofing 5.13 183rd 46th 34th NA
Self Storage Companies 10.79 113rd 35th 32nd 19
Average 13.96 141st 57th 50th NA
Legal Law Firms 10.25 117th 30th 20th NA
Average 10.25 180th 44th 33rd NA
Real Estate Apartment Rentals 1.51 105th 30th 24th 15
Condos 1.17 120th 38th 29th NA
Realtors 2.41 93rd 25th 19th NA
Average 1.80 145th 39th 30th -2
Shopping Florists 6.14 64th 17th 15th NA
Average 6.14 64th 17th 15th NA
Travel Car Rentals 1.73 176th 60th 52nd -1
Hotels 1.77 222nd 76th 64th -1
Average 1.75 234th 78th 66th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.