Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. El Cajon also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for El Cajon Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting El Cajon keywords increased by 34% in June 2016.

Google Adwords Keyword Prices 52% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 52% lower than in San Diego. The average price of a click in El Cajon is $11.07.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 12% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Cajon

Summary PPC Stats for El Cajon for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.07 143rd 47th 39th NA
Automotive/Vehicle Auto Parts 3.29 19th 3rd 3rd 17
Dealerships 3.81 141st 36th 29th NA
Tires 3.41 156th 48th 41st 47
Towing 6.76 29th 8th 6th 3
Average 4.08 207th 52nd 41st NA
Entertainment/Recreation Restaurants 1.38 124th 45th 36th 4
Average 1.38 124th 45th 36th 4
Finance Payday Loans 11.51 68th 20th 19th 6
Average 11.51 139th 43rd 34th NA
Health, Beauty & Fitness Chiropractors 6.22 173rd 50th 38th -32
Dentists 12.68 123rd 41st 34th 7
Martial Arts 2.94 72nd 21st 18th 0
Optometrists 2.27 125th 40th 31st NA
Average 8.54 196th 62nd 50th -1
Home & Garden Appliance Repair 26.69 23rd 16th 16th 1102
Furniture 4.83 24th 8th 8th -2
Garage Doors 36.56 58th 30th 29th 9
Landscapers 2.89 145th 40th 28th 0
Moving Companies 16.96 107th 30th 25th 22
Pest Control 61.74 1st 1st 1st 50
Plumbers 67.87 36th 11th 11th 197
Roofing 7.12 164th 37th 25th -12
Self Storage Companies 12.03 120th 45th 41st -3
Average 24.48 45th 20th 20th 120
Real Estate Apartment Rentals 1.27 185th 49th 40th 0
Condos 3.27 27th 4th 3rd NA
New Home Developers 4.86 56th 9th 8th -3
Realtors 5.78 5th 2nd 2nd 62
Average 3.83 28th 4th 4th 25
Shopping Florists 8.15 32nd 8th 7th -13
Average 8.15 32nd 8th 7th -13
Travel Car Rentals 2.09 205th 69th 60th -14
Hotels 2.40 229th 76th 63rd 14
Average 2.24 249th 80th 67th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.