Findings for PPC in El Cajon

El Cajon Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Cajon was the 218th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. El Cajon also ranks amongst the least expensive cities in California, ranking as number 54th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in El Cajon than San Diego

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Cajon are 62% lower than in San Diego. The average price of a click in El Cajon is $7.34.

This price differential is expected however, as San Diego has a larger population than El Cajon.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Santa Maria, and found the average price of a click in El Cajon was 51% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Cajon


Summary PPC Stats for El Cajon for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.34 218th 64th 54th 5
Automotive/Vehicle Auto Parts 1.79 76th 17th 13rd -13
Dealerships 3.34 117th 24th 18th 42
Tires 2.07 185th 70th 59th -13
Towing 3.55 97th 30th 21st -18
Average 2.69 240th 65th 54th 1
Entertainment/Recreation Restaurants 0.59 233rd 70th 59th -36
Average 0.59 233rd 70th 59th -36
Finance Payday Loans 15.21 28th 4th 3rd 5
Average 15.21 115th 27th 20th 0
Health, Beauty & Fitness Chiropractors 5.41 170th 47th 35th 35
Dentists 9.64 165th 52nd 43rd 0
Optometrists 2.77 101st 29th 23rd NA
Average 6.57 232nd 74th 61st 3
Home & Garden Appliance Repair 19.91 46th 19th 19th 11
Furniture 2.51 131st 36th 34th 16
Garage Doors 36.56 35th 16th 14th -6
Moving Companies 19.35 93rd 29th 26th NA
Pest Control 27.79 53rd 27th 23rd 10
Plumbers 30.98 114th 45th 40th 9
Roofing 8.42 161st 31st 24th NA
Self Storage Companies 13.49 96th 32nd 29th 22
Average 17.53 111st 49th 43rd 25
Real Estate Apartment Rentals 0.96 224th 64th 51st -12
Condos 1.50 130th 41st 33rd NA
New Home Developers 5.13 50th 7th 4th NA
Realtors 2.97 91st 21st 16th 5
Average 2.35 137th 35th 28th -6
Shopping Florists 5.55 135th 38th 32nd -10
Average 5.55 135th 38th 32nd -10
Travel Car Rentals 2.35 179th 63rd 52nd -20
Hotels 2.46 198th 66th 56th 10
Average 2.41 232nd 73rd 62nd -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.