Findings for PPC in El Monte

El Monte Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Monte was the 253rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. El Monte also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in El Monte than West Covina

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Monte are 35% lower than in West Covina. The average price of a click in El Monte is $6.28.

This price difference is interesting though, given the population of West Covina is less than El Monte.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in El Monte was 42% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Monte


Summary PPC Stats for El Monte for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.28 253rd 75th 62nd NA
Automotive/Vehicle Auto Parts 0.54 163rd 58th 47th -24
Dealerships 2.05 217th 68th 58th NA
Average 1.30 282nd 81st 68th NA
B2B Office Furniture 8.87 20th 5th 5th 0
Average 8.87 38th 11th 9th NA
Entertainment/Recreation Restaurants 0.79 202nd 70th 58th 12
Average 0.79 202nd 70th 58th 12
Finance Payday Loans 8.91 112nd 41st 38th 22
Average 8.91 153rd 52nd 43rd NA
Home & Garden Furniture 1.42 219th 71st 60th 91
Garage Doors 69.34 12nd 6th 6th 0
Self Storage Companies 10.93 147th 56th 51st NA
Average 23.16 59th 25th 25th NA
Real Estate Apartment Rentals 0.82 243rd 73rd 61st -11
New Home Developers 2.70 165th 62nd 56th NA
Realtors 1.18 250th 77th 64th NA
Average 1.36 247th 78th 66th NA
Travel Car Rentals 1.76 213rd 72nd 62nd NA
Hotels 2.02 240th 79th 66th 16
Average 1.93 256th 81st 68th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.