Findings for PPC in El Monte

El Monte Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Monte was the 286th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. El Monte also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 72% Lower in El Monte than West Covina

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Monte are 72% lower than in West Covina. The average price of a click in El Monte is $2.71.

This price difference is interesting though, given the population of West Covina is less than El Monte.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in El Monte was 67% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Monte

Summary PPC Stats for El Monte for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.71 286th 82nd 69th 2
Automotive/Vehicle Dealerships 1.86 219th 67th 56th NA
Tires 0.69 200th 72nd 61st 0
Average 1.28 279th 79th 66th NA
Entertainment/Recreation Restaurants 0.96 161st 48th 42nd NA
Average 0.96 161st 48th 42nd NA
Health, Beauty & Fitness Dentists 5.83 245th 73rd 61st NA
Average 5.83 234th 69th 56th NA
Home & Garden Furniture 2.92 47th 4th 4th NA
Garage Doors 6.60 168th 65th 55th NA
Self Storage Companies 7.30 201st 70th 61st NA
Average 6.03 276th 82nd 69th NA
Real Estate Apartment Rentals 0.67 220th 69th 58th -3
Realtors 1.05 242nd 74th 61st NA
Average 0.86 265th 80th 67th 4
Travel Car Rentals 1.98 157th 52nd 45th NA
Hotels 1.19 234th 78th 66th -1
Average 1.45 244th 79th 67th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.