Findings for PPC in El Monte

El Monte Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Monte was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. El Monte also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in El Monte than West Covina

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Monte are 36% lower than in West Covina. The average price of a click in El Monte is $3.82.

This price difference is interesting though, given the population of West Covina is less than El Monte.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in El Monte was 71% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Monte

Summary PPC Stats for El Monte for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.82 281st 82nd 69th NA
Automotive/Vehicle Dealerships 2.01 231st 72nd 61st NA
Tires 6.95 13rd 3rd 3rd 0
Average 4.48 212nd 60th 48th NA
B2B Office Furniture 5.07 76th 28th 25th -15
Average 5.07 120th 40th 33rd NA
Entertainment/Recreation Restaurants 2.77 17th 6th 5th 308
Average 2.77 17th 6th 5th 308
Finance Payday Loans 4.52 154th 60th 51st -35
Average 4.52 185th 62nd 51st NA
Health, Beauty & Fitness Chiropractors 1.49 240th 73rd 60th -42
Dentists 17.86 38th 12nd 10th 0
Average 9.68 136th 48th 39th -5
Home & Garden Furniture 3.90 29th 8th 8th 28
Self Storage Companies 12.23 143rd 54th 47th NA
Average 8.06 268th 81st 68th NA
Real Estate Apartment Rentals 0.60 250th 79th 66th -14
New Home Developers 3.32 109th 28th 23rd NA
Realtors 0.40 276th 81st 69th NA
Average 1.14 263rd 77th 65th NA
Travel Car Rentals 1.16 216th 76th 65th NA
Hotels 2.44 231st 75th 65th 62
Average 1.80 259th 79th 66th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.