Findings for PPC in Elk Grove

Elk Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elk Grove was the 212nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Elk Grove also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Elk Grove Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Elk Grove keywords increased by 14% in September 2014.

Google Adwords Keyword Prices 60% Lower in Elk Grove than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elk Grove are 60% lower than in Sacramento. The average price of a click in Elk Grove is $6.93.

This price differential is expected however, as Sacramento has a larger population than Elk Grove.

For better comparison of prices, we also compared prices with another city with a similar population, Salem, and found the average price of a click in Elk Grove was 25% lower than in Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elk Grove


Summary PPC Stats for Elk Grove for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.93 212nd 63rd 51st NA
Automotive/Vehicle Auto Parts 1.47 78th 39th 33rd NA
Dealerships 2.57 165th 37th 29th NA
Tires 2.93 121st 46th 40th NA
Towing 3.50 79th 28th 21st NA
Average 2.62 225th 59th 47th NA
Entertainment/Recreation Restaurants 0.94 165th 49th 43rd -3
Average 0.94 165th 49th 43rd -3
Finance Payday Loans 7.97 76th 29th 25th NA
Average 7.97 144th 44th 35th NA
Health, Beauty & Fitness Chiropractors 5.20 146th 50th 38th 26
Dentists 11.16 98th 28th 22nd -4
Optometrists 3.02 91st 28th 20th NA
Average 7.82 148th 42nd 30th 1
Home & Garden Appliance Repair 10.32 88th 35th 35th NA
Furniture 1.73 174th 52nd 41st NA
Garage Doors 46.94 10th 2nd 2nd NA
Landscapers 2.90 141st 32nd 22nd NA
Pest Control 30.04 50th 23rd 18th NA
Plumbers 8.44 228th 76th 64th NA
Self Storage Companies 7.53 195th 67th 58th 9
Average 14.68 131st 55th 48th NA
Real Estate Apartment Rentals 0.83 189th 57th 46th NA
Condos 0.69 161st 54th 44th NA
New Home Developers 3.81 64th 11th 8th 12
Realtors 2.64 74th 17th 13rd NA
Average 2.29 90th 21st 14th NA
Shopping Florists 3.14 210th 67th 57th NA
Average 3.14 210th 67th 57th NA
Travel Car Rentals 1.45 192nd 69th 59th NA
Hotels 3.00 133rd 40th 29th -1
Average 2.48 172nd 51st 41st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.