Findings for PPC in Elk Grove

Elk Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elk Grove was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Elk Grove also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Elk Grove than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elk Grove are 54% lower than in Sacramento. The average price of a click in Elk Grove is $8.20.

This price differential is expected however, as Sacramento has a larger population than Elk Grove.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salem, and found the average price of a click in Elk Grove was 10% higher than in Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elk Grove

Summary PPC Stats for Elk Grove for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.20 194th 57th 48th 5
Automotive/Vehicle Auto Parts 1.56 95th 24th 19th -12
Dealerships 4.56 54th 7th 4th 2
Tires 4.56 40th 13rd 12nd 13
Towing 3.21 109th 34th 24th 79
Average 3.47 193rd 47th 38th 16
Entertainment/Recreation Restaurants 0.59 234th 71st 60th -35
Average 0.59 234th 71st 60th -35
Health, Beauty & Fitness Chiropractors 12.85 40th 8th 4th 321
Dentists 10.74 138th 41st 34th -18
Optometrists 3.01 100th 28th 22nd NA
Average 10.30 88th 23rd 19th 26
Home & Garden Appliance Repair 18.10 59th 25th 24th 16
Furniture 1.03 228th 75th 62nd NA
Garage Doors 22.52 93rd 46th 43rd -16
Landscapers 5.44 69th 17th 11th NA
Pest Control 35.07 23rd 13rd 10th 24
Plumbers 43.12 61st 23rd 22nd 3
Self Storage Companies 8.23 209th 69th 61st 16
Average 18.05 104th 45th 40th 4
Real Estate Apartment Rentals 0.82 244th 73rd 60th 1
Condos 0.89 180th 59th 49th NA
New Home Developers 2.65 169th 64th 55th 7
Realtors 2.36 145th 42nd 35th -6
Average 1.66 215th 65th 54th -2
Shopping Florists 5.88 118th 32nd 27th 7
Average 5.88 118th 32nd 27th 7
Travel Car Rentals 2.99 130th 45th 38th NA
Hotels 2.36 205th 69th 59th -20
Average 2.57 215th 67th 56th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.