Findings for PPC in Elk Grove

Elk Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elk Grove was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Elk Grove also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Elk Grove Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Elk Grove keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 51% Lower in Elk Grove than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elk Grove are 51% lower than in Sacramento. The average price of a click in Elk Grove is $8.75.

This price differential is expected however, as Sacramento has a larger population than Elk Grove.

For better comparison of prices, we also compared prices with another city with a similar population, Salem, and found the average price of a click in Elk Grove was 9% lower than in Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elk Grove

Summary PPC Stats for Elk Grove for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.75 172nd 51st 43rd NA
Automotive/Vehicle Auto Parts 2.02 60th 13rd 11th 4
Dealerships 4.24 53rd 9th 5th NA
Tires 3.62 73rd 23rd 20th 12
Towing 0.95 152nd 58th 47th 6
Average 2.71 231st 61st 49th NA
Entertainment/Recreation Restaurants 1.71 92nd 32nd 28th 19
Average 1.71 92nd 32nd 28th 19
Finance Payday Loans 18.97 22nd 9th 9th 4
Average 18.97 88th 23rd 18th 0
Health, Beauty & Fitness Chiropractors 3.09 203rd 61st 49th 29
Dentists 14.90 44th 11th 9th 113
Optometrists 3.00 97th 28th 22nd NA
Average 10.46 63rd 17th 13rd 62
Home & Garden Appliance Repair 12.19 91st 33rd 32nd 6
Furniture 1.74 182nd 60th 50th NA
Garage Doors 42.17 33rd 13rd 13rd 2
Landscapers 2.09 149th 39th 28th NA
Moving Companies 10.48 194th 63rd 52nd 0
Pest Control 26.01 59th 26th 25th -13
Plumbers 41.01 78th 31st 28th 61
Self Storage Companies 9.16 179th 57th 48th 7
Average 19.18 82nd 34th 31st 2
Real Estate Apartment Rentals 0.82 234th 70th 58th -17
Condos 1.12 142nd 46th 39th NA
New Home Developers 2.47 171st 63rd 56th -27
Property Management 2.45 137th 52nd 43rd -11
Realtors 3.30 84th 25th 19th 26
Average 2.30 146th 41st 33rd 3
Shopping Florists 5.11 137th 42nd 34th 0
Average 5.11 116th 40th 32nd 0
Travel Car Rentals 3.47 67th 27th 22nd NA
Hotels 3.22 120th 37th 27th 91
Average 3.30 104th 33rd 25th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.