Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Escondido also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 9% Lower in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 9% lower than in Carlsbad. The average price of a click in Escondido is $8.25.

This price difference is interesting though, given the population of Carlsbad is less than Escondido.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Alexandria, and found the average price of a click in Escondido was 7% lower than in Alexandria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Escondido

Summary PPC Stats for Escondido for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.25 188th 58th 47th NA
Automotive/Vehicle Auto Parts 1.52 110th 32nd 26th -8
Dealerships 3.70 85th 17th 9th NA
Tires 2.23 169th 63rd 55th -14
Towing 10.30 4th 4th 3rd 75
Average 4.85 160th 40th 30th NA
Entertainment/Recreation Restaurants 1.17 148th 48th 41st 7
Average 1.17 148th 48th 41st 7
Finance Payday Loans 15.49 41st 17th 17th 3
Average 15.49 113rd 34th 27th 0
Health, Beauty & Fitness Acupuncture 2.00 109th 42nd 31st 0
Chiropractors 4.52 170th 49th 37th 10
Dentists 12.26 99th 29th 23rd 80
Martial Arts 4.29 30th 10th 8th 136
Optometrists 3.22 93rd 27th 21st NA
Average 7.98 154th 41st 34th 32
Home & Garden Appliance Repair 14.81 57th 23rd 23rd 1
Furniture 2.04 152nd 45th 38th -9
Garage Doors 30.90 56th 26th 26th -16
Landscapers 2.65 136th 35th 25th -6
Moving Companies 19.45 71st 19th 18th 14
Pest Control 21.69 101st 45th 41st -24
Plumbers 23.79 156th 60th 53rd 56
Roofing 12.62 106th 17th 10th 38
Self Storage Companies 9.62 167th 55th 46th -19
Windows and Doors 21.35 4th 1st 1st NA
Average 16.28 120th 50th 46th 3
Real Estate Apartment Rentals 1.07 201st 58th 47th 37
Condos 1.84 90th 22nd 16th NA
New Home Developers 4.05 81st 20th 16th 47
Property Management 2.13 145th 56th 47th -18
Realtors 3.17 95th 30th 24th -2
Average 2.58 119th 31st 24th 11
Shopping Florists 8.77 11th 7th 7th 10
Average 8.77 8th 6th 6th 5
Travel Car Rentals 3.38 78th 33rd 27th -1
Hotels 2.61 182nd 58th 46th 14
Average 2.99 157th 50th 39th 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.