Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 178th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Escondido also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Escondido are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Escondido keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 37% Lower in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 37% lower than in Carlsbad. The average price of a click in Escondido is $10.13.

This price difference is interesting though, given the population of Carlsbad is less than Escondido.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Alexandria, and found the average price of a click in Escondido was 19% lower than in Alexandria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Escondido

Summary PPC Stats for Escondido for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.13 178th 54th 45th -3
Automotive/Vehicle Auto Insurance 39.76 123rd 27th 19th 0
Auto Parts 1.62 87th 27th 18th -11
Dealerships 2.43 189th 55th 45th NA
Tires 3.22 139th 46th 40th 9
Towing 11.33 8th 4th 4th 82
Average 8.55 154th 38th 29th 14
Entertainment/Recreation Restaurants 0.24 246th 71st 59th -57
Average 0.24 246th 71st 59th -57
Finance Insurance 39.43 67th 18th 12nd NA
Payday Loans 8.59 40th 12nd 12nd -20
Average 24.01 67th 17th 12nd NA
Health, Beauty & Fitness Chiropractors 7.33 126th 32nd 23rd -7
Dentists 6.95 246th 72nd 60th -13
Average 7.04 224th 69th 57th -5
Home & Garden Appliance Repair 17.00 56th 21st 21st 8
Furniture 3.95 72nd 15th 13rd -5
Garage Doors 30.71 69th 25th 25th 0
Landscapers 3.72 138th 32nd 23rd 2
Moving Companies 13.98 136th 46th 37th -11
Pest Control 20.99 107th 47th 40th -29
Plumbers 43.98 85th 35th 31st 56
Self Storage Companies 9.38 128th 44th 43rd -3
Average 19.86 90th 39th 35th 1
Legal Law Firms 6.80 202nd 58th 48th NA
Average 6.80 224th 64th 53rd NA
Real Estate Apartment Rentals 3.36 34th 9th 8th -10
Condos 1.51 100th 23rd 16th -21
New Home Developers 3.58 100th 24th 21st 5
Realtors 2.45 70th 14th 12nd -27
Average 2.73 62nd 11th 8th -15
Shopping Florists 8.95 29th 12nd 10th -10
Average 8.95 29th 12nd 10th -10
Travel Car Rentals 3.13 94th 27th 24th -4
Hotels 3.26 212nd 74th 62nd 0
Average 3.19 193rd 57th 47th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.