Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fairfield also ranks amongst the least expensive cities in California, ranking as number 60th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 19% lower than in Vallejo. The average price of a click in Fairfield is $5.50.

This price differential is expected however, as Vallejo has a larger population than Fairfield.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Fairfield was 33% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fairfield

Summary PPC Stats for Fairfield for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.50 245th 73rd 60th 3
Automotive/Vehicle Dealerships 1.69 228th 70th 59th NA
Tires 4.02 45th 13rd 11th NA
Towing 0.28 158th 53rd 41st NA
Average 2.00 258th 75th 62nd NA
B2B Office Furniture 2.68 109th 29th 23rd -33
Average 2.68 120th 33rd 26th -11
Entertainment/Recreation Restaurants 0.61 206th 68th 57th -16
Average 0.61 206th 68th 57th -16
Health, Beauty & Fitness Chiropractors 9.53 55th 16th 9th 8
Dentists 5.37 254th 76th 63rd -5
Optometrists 1.27 131st 45th 35th NA
Average 5.38 240th 71st 58th 2
Home & Garden Furniture 1.31 201st 64th 53rd NA
Landscapers 9.09 21st 3rd 2nd NA
Pest Control 16.30 193rd 66th 54th NA
Plumbers 21.01 163rd 61st 52nd -20
Roofing 6.30 166th 38th 27th NA
Self Storage Companies 10.09 132nd 44th 40th 4
Average 11.91 176th 67th 59th NA
Real Estate Apartment Rentals 0.68 215th 66th 55th -23
Condos 0.88 146th 47th 38th NA
New Home Developers 3.00 102nd 28th 23rd 9
Realtors 2.45 87th 22nd 16th NA
Average 1.87 135th 34th 26th 33
Travel Car Rentals 2.44 104th 29th 25th NA
Hotels 2.21 206th 70th 58th 0
Average 2.28 199th 64th 53rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.