Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Fairfield also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Fairfield are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Fairfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 27% Higher in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 27% higher than in Vallejo. The average price of a click in Fairfield is $10.74.

This price differential is somewhat surprising however, as Vallejo has a larger population than Fairfield.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Lansing, and found the average price of a click in Fairfield was 12% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fairfield


Summary PPC Stats for Fairfield for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.74 177th 54th 46th 1
Automotive/Vehicle Dealerships 3.74 124th 31st 23rd NA
Tires 8.50 8th 1st 1st 26
Towing 2.70 169th 58th 49th 0
Average 4.41 223rd 65th 54th 2
B2B Office Furniture 4.64 115th 37th 30th -24
Average 4.64 135th 44th 35th NA
Entertainment/Recreation Restaurants 11.28 4th 1st 1st 23
Average 11.28 4th 1st 1st 23
Health, Beauty & Fitness Chiropractors 6.05 154th 42nd 33rd 30
Dentists 9.15 202nd 63rd 51st -17
Average 8.12 192nd 60th 48th -2
Home & Garden Appliance Repair 14.84 90th 39th 34th 0
Furniture 4.90 53rd 13rd 9th 60
Garage Doors 74.15 8th 3rd 3rd 0
Landscapers 9.71 14th 2nd 1st -3
Pest Control 14.43 189th 72nd 61st 8
Plumbers 39.55 107th 47th 42nd 13
Roofing 13.28 123rd 23rd 15th -5
Self Storage Companies 9.13 168th 59th 54th 0
Average 24.38 47th 19th 17th 6
Legal Law Firms 29.62 53rd 19th 15th NA
Average 29.62 141st 43rd 36th NA
Real Estate Apartment Rentals 0.73 236th 70th 58th 0
Condos 1.30 141st 46th 35th NA
New Home Developers 3.94 114th 35th 33rd 0
Realtors 3.28 58th 18th 15th 0
Average 2.48 113rd 32nd 28th 0
Shopping Florists 7.15 139th 51st 47th 0
Average 7.15 139th 51st 47th 0
Travel Car Rentals 2.57 171st 58th 51st NA
Hotels 5.04 71st 23rd 16th 0
Average 4.22 84th 25th 20th NA

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.