Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 257th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fairfield also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 15% lower than in Vallejo. The average price of a click in Fairfield is $5.36.

This price differential is expected however, as Vallejo has a larger population than Fairfield.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Fairfield was 29% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fairfield


Summary PPC Stats for Fairfield for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.36 257th 75th 62nd 7
Automotive/Vehicle Auto Parts 4.35 2nd 1st 1st -8
Dealerships 1.79 220th 70th 59th 39
Tires 3.65 92nd 33rd 29th 0
Towing 0.64 158th 52nd 41st -22
Average 2.44 253rd 72nd 60th 2
B2B Office Furniture 6.17 19th 6th 6th 230
Average 6.17 57th 15th 13rd 76
Entertainment/Recreation Restaurants 0.96 188th 56th 47th 36
Average 0.96 188th 56th 47th 36
Health, Beauty & Fitness Chiropractors 3.16 216th 66th 53rd -48
Dentists 12.41 91st 27th 21st 15
Massage Therapy 2.38 111st 23rd 13rd 0
Optometrists 1.37 126th 40th 33rd NA
Average 7.47 206th 64th 52nd -1
Home & Garden Furniture 3.20 55th 12nd 12nd 11
Garage Doors 16.11 117th 55th 48th 0
Landscapers 6.92 44th 9th 5th 27
Pest Control 17.71 132nd 49th 44th -21
Plumbers 14.55 199th 68th 59th 0
Self Storage Companies 7.12 231st 73rd 65th -27
Average 10.40 227th 74th 64th -1
Legal Law Firms 12.50 94th 20th 13rd NA
Average 12.50 172nd 39th 29th NA
Real Estate Apartment Rentals 0.84 239th 70th 57th 8
Condos 2.84 56th 11th 8th NA
New Home Developers 3.60 119th 36th 29th 18
Realtors 2.41 136th 38th 31st 27
Average 2.22 152nd 42nd 33rd 21
Shopping Florists 4.66 172nd 51st 42nd 32
Average 4.66 172nd 51st 42nd 32
Travel Car Rentals 1.36 213rd 76th 64th NA
Hotels 1.77 230th 74th 64th 17
Average 1.63 259th 80th 68th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.