Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fontana also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 5% lower than in Rialto. The average price of a click in Fontana is $6.86.

This price difference is interesting though, given the population of Rialto is less than Fontana.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Oxnard, and found the average price of a click in Fontana was 47% lower than in Oxnard.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fontana


Summary PPC Stats for Fontana for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.86 242nd 75th 62nd NA
Automotive/Vehicle Auto Parts 0.46 161st 59th 48th 0
Dealerships 3.19 162nd 39th 29th NA
Tires 2.56 195th 64th 54th -30
Towing 4.92 78th 28th 21st 45
Average 3.10 246th 69th 56th NA
Entertainment/Recreation Restaurants 0.55 220th 72nd 62nd -2
Average 0.55 220th 72nd 62nd -2
Finance Payday Loans 7.29 122nd 52nd 47th -14
Average 7.29 170th 57th 47th NA
Health, Beauty & Fitness Dentists 12.03 122nd 46th 38th 1
Optometrists 1.29 143rd 47th 38th NA
Average 8.45 187th 65th 53rd 0
Home & Garden Appliance Repair 4.75 200th 68th 57th 0
Furniture 2.96 81st 23rd 22nd -6
Garage Doors 27.31 86th 41st 38th 65
Landscapers 1.99 151st 46th 33rd NA
Pest Control 46.10 17th 12nd 11th 143
Plumbers 16.02 202nd 65th 55th 0
Roofing 10.59 141st 29th 20th NA
Self Storage Companies 15.11 90th 30th 27th -4
Average 16.66 143rd 53rd 47th 18
Real Estate Apartment Rentals 0.98 217th 70th 58th 0
Condos 0.67 199th 63rd 53rd NA
New Home Developers 2.97 132nd 41st 35th -2
Realtors 1.36 229th 70th 59th 25
Average 1.63 209th 64th 52nd 5
Shopping Florists 6.02 121st 41st 36th 85
Average 6.02 121st 41st 36th 85
Travel Car Rentals 2.36 162nd 52nd 42nd 42
Hotels 1.61 248th 79th 69th -39
Average 1.98 253rd 77th 65th 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.