Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 239th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fontana also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 124% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 124% higher than in Rialto. The average price of a click in Fontana is $6.42.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 43% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fontana


Summary PPC Stats for Fontana for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.42 239th 69th 58th 2
Automotive/Vehicle Auto Parts 0.59 162nd 60th 50th 5
Dealerships 3.54 108th 19th 13rd 1
Tires 1.67 191st 71st 60th -46
Average 1.87 272nd 78th 66th -6
Entertainment/Recreation Restaurants 0.36 246th 75th 63rd 4
Average 0.36 246th 75th 63rd 4
Health, Beauty & Fitness Dentists 14.13 62nd 17th 15th 19
Average 14.13 21st 8th 7th 5
Home & Garden Furniture 1.96 196th 59th 50th NA
Garage Doors 9.31 159th 68th 56th -11
Landscapers 5.94 56th 14th 9th NA
Pest Control 14.36 176th 65th 57th NA
Plumbers 27.65 133rd 53rd 46th 0
Roofing 6.25 185th 43rd 33rd NA
Self Storage Companies 13.70 87th 29th 26th 9
Average 12.29 192nd 67th 59th -2
Real Estate Apartment Rentals 0.72 252nd 74th 61st 6
Condos 1.38 142nd 49th 40th NA
New Home Developers 3.11 146th 50th 43rd -2
Realtors 1.38 235th 71st 58th 40
Average 1.59 227th 69th 57th 17
Shopping Florists 6.53 86th 25th 22nd 0
Average 6.53 86th 25th 22nd 0
Travel Car Rentals 1.65 207th 73rd 61st NA
Hotels 1.68 233rd 75th 65th 8
Average 1.67 257th 79th 67th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.