Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Fontana also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fontana Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Fontana keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 196% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 196% higher than in Rialto. The average price of a click in Fontana is $7.42.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 33% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fontana


Summary PPC Stats for Fontana for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.42 203rd 62nd 51st NA
Automotive/Vehicle Auto Parts 0.53 165th 61st 51st 0
Dealerships 3.40 103rd 21st 13rd NA
Tires 2.91 128th 46th 41st 53
Average 2.44 244th 67th 55th NA
Entertainment/Recreation Restaurants 1.72 91st 31st 27th 427
Average 1.72 91st 31st 27th 427
Health, Beauty & Fitness Chiropractors 3.03 206th 62nd 50th 0
Dentists 8.93 180th 56th 43rd 7
Average 6.96 193rd 55th 44th 1
Home & Garden Furniture 0.60 215th 71st 59th NA
Garage Doors 25.79 71st 37th 35th 452
Pest Control 57.59 2nd 1st 1st NA
Plumbers 27.65 134th 52nd 45th -17
Roofing 4.33 186th 43rd 31st NA
Self Storage Companies 11.68 108th 36th 31st 12
Average 19.85 72nd 28th 25th 25
Legal Law Firms 10.16 112nd 25th 18th NA
Average 10.16 173rd 48th 38th NA
Real Estate Apartment Rentals 0.83 232nd 68th 56th 62
Condos 0.81 168th 62nd 51st NA
New Home Developers 3.26 125th 41st 34th 49
Realtors 1.04 257th 78th 65th -11
Average 1.57 229th 71st 60th 15
Travel Car Rentals 1.55 214th 76th 64th NA
Hotels 1.61 231st 74th 62nd -25
Average 1.59 261st 81st 69th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.