Findings for PPC in Fresno

Fresno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fresno also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 49% higher than in Visalia. The average price of a click in Fresno is $12.63.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 29% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fresno


Summary PPC Stats for Fresno for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.63 125th 39th 30th 5
Automotive/Vehicle Auto Insurance 81.96 62nd 15th 8th -1
Auto Parts 1.61 105th 43rd 36th 76
Auto Wreckers 0.57 30th 18th 13rd NA
Dealerships 2.99 178th 50th 39th NA
Tires 3.01 151st 53rd 50th -28
Towing 1.79 179th 63rd 51st -31
Average 16.66 100th 26th 18th -2
B2B Office Furniture 3.81 111st 30th 27th 252
Printers 5.63 74th 21st 14th -16
Average 4.41 126th 36th 28th NA
Entertainment/Recreation Restaurants 0.63 205th 68th 58th -27
Average 0.63 205th 68th 58th -27
Finance Credit Counselling 16.48 49th 13rd 9th NA
Insurance 125.16 6th 3rd 2nd NA
Payday Loans 13.51 62nd 26th 26th 33
Average 42.16 24th 7th 6th NA
Health, Beauty & Fitness Chiropractors 6.01 179th 51st 39th 35
Cosmetic Surgery 10.78 44th 17th 15th -1
Dentists 15.79 55th 15th 13rd 15
Martial Arts 3.89 39th 11th 7th 35
Massage Therapy 1.88 129th 27th 16th 71
Optometrists 1.74 140th 43rd 34th NA
Average 9.90 135th 35th 27th 13
Home & Garden Appliance Repair 10.74 151st 53rd 46th 17
Furniture 2.96 96th 36th 35th 33
Garage Doors 12.03 158th 64th 55th 21
Landscapers 3.42 117th 26th 16th -52
Moving Companies 9.83 173rd 54th 44th -33
Pest Control 21.53 134th 59th 51st 18
Plumbers 12.76 213rd 71st 61st 52
Roofing 4.26 197th 54th 41st -14
Self Storage Companies 9.68 200th 71st 61st 3
Windows and Doors 5.07 70th 15th 11th NA
Average 8.71 255th 79th 66th 3
Legal Criminal Lawyers 54.69 36th 5th 5th 32
Law Firms 13.75 105th 24th 18th -14
Personal Injury Law 172.86 20th 6th 6th 18
Average 43.88 73rd 22nd 21st 4
Real Estate Apartment Rentals 1.17 211st 63rd 52nd 4
Condos 0.75 188th 61st 50th -17
New Home Developers 2.63 162nd 61st 53rd -21
Realtors 1.99 174th 53rd 41st -8
Average 1.65 218th 65th 53rd -9
Shopping Florists 6.78 72nd 27th 21st -4
Average 6.78 72nd 27th 21st -4
Travel Car Rentals 3.01 114th 34th 28th -5
Hotels 4.07 79th 23rd 17th 34
Average 3.54 100th 25th 19th 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.