Findings for PPC in Fresno

Fresno Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 14th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Fresno also ranks amongst the most expensive cities in California, ranking 11th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fresno Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fresno keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 249% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 249% higher than in Visalia. The average price of a click in Fresno is $14.56.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 21% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fresno

Summary PPC Stats for Fresno for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.56 56th 14th 11th 12
Automotive/Vehicle Auto Insurance 53.85 92nd 18th 10th 5
Auto Parts 1.26 132nd 39th 33rd 52
Dealerships 3.88 94th 15th 9th 26
Tires 3.34 111st 40th 36th -30
Towing 2.27 139th 43rd 33rd 7
Average 16.64 80th 12nd 7th 10
B2B Office Furniture 13.26 2nd 1st 1st 92
Printers 13.05 6th 5th 4th 79
Average 13.16 4th 2nd 2nd 57
Entertainment/Recreation Restaurants 1.59 109th 29th 24th -24
Average 1.59 109th 29th 24th -24
Finance Credit Counselling 26.45 21st 5th 3rd 2
Insurance 58.48 27th 6th 3rd 0
Mortgages 5.32 56th 15th 9th 19
Payday Loans 11.18 54th 11th 10th -33
Average 22.52 88th 18th 13rd -2
Health, Beauty & Fitness Chiropractors 4.93 180th 53rd 40th 19
Cosmetic Surgery 10.50 37th 10th 8th 0
Dentists 9.24 177th 58th 49th 11
Martial Arts 4.15 32nd 11th 9th 0
Massage Therapy 0.89 126th 27th 17th 0
Average 7.72 190th 58th 47th 5
Home & Garden Appliance Repair 15.96 84th 31st 30th 22
Furniture 1.94 198th 61st 52nd 16
Garage Doors 9.57 157th 66th 55th -29
Landscapers 2.47 144th 35th 27th 47
Moving Companies 12.30 158th 51st 42nd 34
Pest Control 15.14 166th 61st 53rd -10
Plumbers 16.23 191st 65th 57th 7
Roofing 4.10 198th 49th 37th 7
Self Storage Companies 11.45 138th 46th 42nd 4
Windows and Doors 5.94 61st 13rd 10th NA
Average 9.59 237th 77th 66th 12
Legal Family Law 21.87 55th 14th 12nd NA
Law Firms 17.22 57th 12nd 7th NA
Personal Injury Law 153.17 29th 7th 6th NA
Real Estate Lawyers 11.36 30th 8th 6th NA
Average 62.40 26th 7th 7th NA
Real Estate Apartment Rentals 1.56 142nd 34th 26th 35
Condos 0.58 194th 67th 55th 36
New Home Developers 3.04 149th 52nd 45th 1
Realtors 2.32 152nd 47th 39th -6
Average 1.91 188th 61st 50th 15
Shopping Florists 9.68 15th 7th 7th 53
Average 9.68 15th 7th 7th 53
Travel Car Rentals 3.13 113rd 39th 32nd -1
Hotels 3.13 157th 53rd 44th 1
Average 3.13 154th 49th 41st 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.