Findings for PPC in Fresno

Fresno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Fresno also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fresno Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Fresno keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Fresno Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 111% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 111% higher than in Visalia. The average price of a click in Fresno is $11.30.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 43% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fresno

Summary PPC Stats for Fresno for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.30 136th 43rd 35th 11
Automotive/Vehicle Auto Insurance 75.86 60th 14th 7th 22
Auto Parts 1.43 117th 33rd 26th 130
Dealerships 3.57 155th 45th 38th NA
Tires 4.48 88th 21st 20th 5
Towing 3.05 127th 42nd 34th -13
Average 17.68 78th 17th 10th 21
B2B Office Furniture 6.46 52nd 13rd 11th 80
Printers 6.66 65th 18th 11th -4
Average 6.52 84th 25th 19th NA
Entertainment/Recreation Restaurants 0.82 199th 68th 56th 3
Average 0.82 199th 68th 56th 3
Finance Credit Counselling 43.22 6th 2nd 2nd NA
Insurance 97.12 12nd 4th 2nd NA
Payday Loans 9.65 101st 37th 35th -13
Average 39.91 19th 4th 3rd NA
Health, Beauty & Fitness Chiropractors 4.22 213rd 62nd 50th 31
Cosmetic Surgery 11.50 35th 16th 12nd 45
Dentists 14.07 91st 32nd 25th -21
Martial Arts 4.49 47th 12nd 10th 14
Massage Therapy 3.93 89th 21st 11th -10
Optometrists 4.11 91st 31st 23rd NA
Average 9.88 142nd 49th 41st 10
Home & Garden Appliance Repair 8.33 168th 54th 47th 19
Furniture 1.86 202nd 64th 55th -11
Garage Doors 14.51 146th 63rd 56th 21
Landscapers 4.18 95th 24th 15th 62
Moving Companies 11.21 158th 47th 39th -20
Pest Control 17.11 177th 64th 56th 8
Plumbers 13.72 208th 70th 60th 96
Roofing 3.53 197th 48th 36th -22
Self Storage Companies 10.31 163rd 61st 55th 19
Windows and Doors 9.32 52nd 8th 7th NA
Average 9.59 247th 79th 67th 15
Legal Criminal Lawyers 57.57 22nd 3rd 3rd 76
Family Law 26.37 44th 14th 10th NA
Law Firms 20.45 101st 19th 12nd -2
Personal Injury Law 19.30 123rd 31st 24th -20
Average 25.69 144th 35th 28th 5
Real Estate Apartment Rentals 1.36 172nd 44th 35th 28
Condos 0.45 212nd 73rd 63rd -32
New Home Developers 2.13 185th 69th 62nd -24
Realtors 2.32 154th 44th 34th 35
Average 1.65 214th 68th 56th 5
Shopping Florists 6.05 126th 38th 32nd -9
Average 6.05 126th 38th 32nd -9
Travel Car Rentals 2.86 132nd 40th 35th 4
Hotels 4.26 95th 26th 16th 3
Average 3.56 130th 35th 25th 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.