Findings for PPC in Fresno

Fresno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Fresno also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fresno Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Fresno keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 125% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 125% higher than in Visalia. The average price of a click in Fresno is $11.14.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 26% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fresno

Summary PPC Stats for Fresno for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.14 118th 34th 28th 15
Automotive/Vehicle Auto Body 3.85 63rd 25th 19th -9
Auto Insurance 45.01 120th 28th 19th -7
Auto Parts 1.09 144th 48th 40th -12
Dealerships 2.79 142nd 35th 27th NA
Tires 6.66 6th 2nd 2nd 272
Towing 2.14 128th 46th 36th -23
Average 10.84 126th 29th 20th 21
B2B Architects 4.36 11th 4th 3rd 266
Office Furniture 4.67 57th 14th 14th 90
Printers 5.04 66th 16th 12nd 16
Video Production 5.07 45th 9th 6th -38
Average 4.79 82nd 23rd 19th NA
Entertainment/Recreation Restaurants 2.07 63rd 24th 20th 60
Average 2.07 63rd 24th 20th 60
Finance Credit Counselling 24.04 20th 1st 1st NA
Currency Exchange 0.37 76th 24th 16th -50
Mortgages 3.86 53rd 12nd 8th 0
Payday Loans 17.13 34th 14th 14th 31
Average 10.48 134th 41st 33rd 7
Health, Beauty & Fitness Acupuncture 0.88 137th 49th 38th -32
Chiropractors 4.16 176th 52nd 40th -14
Cosmetic Surgery 10.46 37th 10th 8th 14
Dentists 8.03 208th 64th 51st 43
Jewellers 2.45 97th 20th 13rd NA
Martial Arts 4.15 33rd 11th 9th 24
Massage Therapy 0.89 125th 27th 17th -30
Weight Loss Surgery 5.04 32nd 5th 3rd -27
Average 6.59 208th 58th 47th 6
Home & Garden Appliance Repair 11.97 94th 35th 34th 25
Furniture 1.80 176th 56th 46th -4
Garage Doors 13.02 137th 61st 54th 27
Interior Designers 4.25 50th 15th 11th NA
Landscapers 1.53 161st 44th 33rd -20
Moving Companies 9.63 213rd 67th 56th -6
Pest Control 18.08 143rd 56th 48th -17
Plumbers 15.32 186th 67th 58th -19
Roofing 2.69 191st 45th 33rd -7
Self Storage Companies 7.67 217th 69th 60th 41
Windows and Doors 2.89 97th 18th 13rd NA
Average 9.15 235th 78th 67th 5
Legal Criminal Lawyers 122.40 4th 2nd 1st 179
Employment Lawyers 25.62 4th 3rd 3rd NA
Immigration Lawyers 3.44 100th 27th 19th NA
Law Firms 21.88 38th 6th 4th NA
Personal Injury Law 66.41 102nd 29th 24th NA
Traffic Law 35.43 53rd 20th 16th NA
Average 46.47 38th 15th 13rd NA
Real Estate Apartment Rentals 1.15 186th 53rd 42nd 18
Condos 0.49 193rd 71st 59th 31
New Home Developers 3.00 138th 49th 42nd 13
Property Management 1.76 150th 59th 48th -28
Realtors 3.20 92nd 28th 22nd 22
Average 2.10 174th 51st 42nd 16
Shopping Florists 6.26 85th 27th 20th 31
Average 4.99 124th 44th 34th 53
Travel Car Rentals 3.17 102nd 43rd 35th 0
Hotels 3.16 127th 40th 30th 14
Average 3.16 135th 44th 36th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.